Featured in The Golf Wire on October 25th, 2018
Gallus Golf’s latest marketing solution, LaunchPad, was introduced in the summer of 2018 and is already demonstrating significant success for new partnered clubs needing marketing assistance. This six-week program helps clubs quickly grow their mobile app downloads during their initial app promotion phase, as well as provide marketing strategy and app management to ensure customers stay engaged with clubs long term. On average, partnered clubs using LaunchPad and Gallus marketing services have experienced 3 times the app growth rate than clubs who are not. In addition, these clubs are positioned to have better customer engagement through the communication and loyalty tools available.
Michael Todd, President, and Director of Operations of Legacy Ridge Golf Club says, “The introduction of the Legacy Ridge app with the support of Gallus Golf has been a fantastic addition. It gives us another platform to reach our loyal customs in a very technologically advanced manner. One of the many ways we are using the app to stay connected with our members is through push notifications. We send them out frequently to make sure we are top of mind when it comes to their choice for golf. Also, setting up geofencing around our property is just another way to notify our members and guests of opportunities that will be beneficial…and grab more share of pocket! Our Ridge Rewards is another great way to stay connected, keeping in-app offers fresh and exciting. Without a doubt, all of these tools make our customers more engaged.”
Wildhawk Golf Club in Sacramento, CA is another Gallus partnered club, that has seen customer engagement soar since launching their app and using Gallus marketing tools. Wildhawk’s Golf Manager, Paul Henderson, states, “We have had nothing but good comments about the app, from the ease of the download to the overall functionality. The loyalty program has been especially popular with golfers with many redeeming their “reward round” after only a few weeks. Golfers have also been responding well to the ease of the online food & beverage feature. Our Grille phone is ringing less with golfers ordering from their phone.” Henderson adds, “The Gallus Golf team made the development and launch of the app extremely easy. I’ve gone through many painful website launches and marketing this app has been nothing compared to those experiences. I highly recommend using their Launchpad marketing option.”
Given the success of LaunchPad, clubs are gravitating towards Gallus Golf’s full-service marketing solution, BOOST. This service was praised earlier this month by President and CEO of St. Marys Golf & Country Club Matt Staffen as “taking our marketing presence to the next level” and described as having “a full-on marketing team, that is great at what they do and also understands the game of golf”. How BOOST differs from LaunchPad is by providing long-term marketing strategies for golf clubs, while handling the weekly execution of email campaigns, app management, social media, online reputation management, and graphic design. This ongoing marketing partnership with clubs has relieved courses of the headache of handling daily marketing tasks, allowing them to focus on business operations and their customers, all for a considerably smaller investment than hiring a marketing staff to do so at the course. With BOOST’s ongoing marketing efforts, clubs have experienced increased app growth, event participation, membership sales, and overall positive word of mouth by their customers.