It’s getting that time of the year when golf season is about to begin and clubs are gearing up to open. You may be asking yourself, what can I do this year to get more value out of my golf club app? How can I grow downloads and provide a better app experience for my golfers? We are going to break down a few of our features and what content makes for an engaging and valuable app to your customers!
A great way to engage your audience is to provide a special or promotion. Our offer locker tool makes it easy to create and track one-time deals you want to offer to your customers. For example, you could offer a Free Bucket Of Balls for downloading our app, Spend $75 in our Pro Shop and get $10 on next purchase, or buy four rounds of golf for $150. We suggest updating these deals each month to provide fresh and valuable content in your app! Test different offers to see what is having a positive response and feel free to reuse the following month. Having these deals exclusively in the app will drive downloads and word-of-mouth about your app.
What is going on at your Club this season? Events? Leagues? New monthly deals in the offer locker?
Keep your users in the know about upcoming events and specials that are being offered. This connection to your customers will keep your Club top of mind to your customers and help you stand out when offering great deals and specials.
You can also add a fun element by using emojis, too! In a recent study with over 2.6 push notifications, data showed that emojis drive push notification opens by 85% and conversion by 9% 😃. You can easily copy and paste emojis using the Emoji Keyboard Online. Of course, push notifications don’t have to always be used for promotional purposes. This is a fast and effective tool to get the word out on any course conditions and delays.
The frequency of Push Notifications: one push notification a week is expected and not perceived as an interruption.
When to send: this can depend on the message, but research from Localytics states, Thursdays from 10 am - 1pm generate the best click-rates.
If attempting to gain sign up participation for an event, send the push notification one month prior, then two weeks, and one week until the date of the event.
Emojis will help increase conversion - use them!
Food & Beverage Mobile Orders
Gallus onTAP is our latest click-to-order food & beverage solution. onTAP allows customers to make orders in your app for pick up and/or delivery. This seamless ordering experience aligns with growing trends in mobile food ordering and delivery. Although food & beverage is the main operation featured in this solution, it’s functionality can be applied to other areas of your business. Now Pro Shop merchandise can be accessible for purchase in the app for golfers looking to grab new gear. If a sleeve of balls or hat is needed mid-round, golfers can initiate that order on their app and either have their order delivered to them on the course or available for pick up at the turn.
Add Videos To Your App
In the age of the iPhone, it’s never been easier to create great looking videos that showcase your Clubs offerings. Simply, use your smartphone to capture images and video of club events, instruction clinics and camps, and leagues. Import these videos into iMovie or Windows Movie Maker to put any finishing touches on, such as an Introduction title and closing fade out (don’t worry, these video editing applications are free and user-friendly!). Once ready, import to Youtube and place the YouTube URL in your app. These videos should be short, up to about 2 minutes, for optimal engagement. 75% of viewers will tune in for a 1-2 minute video, anything longer you will see that number drop significantly.
Whether you are operating an Annual Club Championship or casual weekly league, your golfers can use the app to track their score, as well as see where their competitors are placed. This makes for a fun and interactive experience for players. Using the URL links in the dashboard, you can easily stream these live leaderboards to any TV or monitor at your facility.
In summary, there are a number of features and tools that can enhance the golfer experience and provide a connection to your customers. First, make sure all app content is up to date and use visual content to highlight your club’s amenities. Second, consider exclusive deals in your app via the offer locker or loyalty program tool. Communicate these deals and any other Club events with push notifications and geofence notifications in areas your clients frequent. Third, enhance the golf experience and grow your revenue by utilizing our tournament software and onTAP food & beverage solution.
If you have questions or need assistance in setting up any of these features - or anything custom you would like to include from great ideas of your own, please reach out to your account manager or firstname.lastname@example.org.