This week from our National Sales Director, Brandon Clark....
I’ve spoken to thousands of golf course operators around the world about mobile apps. The one unifying factor is everyone realizes they need an app. In fact, there are very few operators that don’t think they need a branded mobile app. Those operators are akin to unicorns, you know they are out there, but they are very rare and difficult to spot in person!
All kidding aside, courses are unified in understanding they need a branded presence on their customers smartphones. The question becomes when do I take the leap and what am I looking for in my course app? Every operation is different and has unique needs and goals.
In my experience, there are 5 dominant reasons for courses wanting apps. These 5 reasons are usually a direct of result of those courses’ individual needs and goals.
Your Gallus App should be your primary method of communication. When I speak to courses before they take the leap to mobile their primary channels of communication are email, bulletin boards, word of mouth, Facebook, newspaper ads, and on occassion TV. In today's economy you need reliable, efficient, cost effective, and instantaneous communication. The only way to do this is through a branded presence right on your golfers smartphone where you can send segmented push notifications and set up location based messaging (Geofencing). Our most successful courses are active communicators on a weekly basis.
I need to compliment my website:
A common quote I hear from future partners, “I’m not sure what the possibilities are with Gallus, I just know we need an app because my website isn’t getting the traffic it used to.” This very common sentiment strikes at the very nature of mobile. Industry data suggests the vast majority of smartphone users do most of their internet surfing on their phone. Gallus Apps are specifically designed to work seamlessly with your golfers smartphones. Then when you need more “detailed” content we can simply “point” to a specific URL within your website. Most app users will still “feel” like they are within the app when in fact they are on your mobile enabled website. This is what I mean by complimenting your website. Do you have enough or the right content on your app?
I fear becoming stale as an operation and I want to offer my golfers and/or members a new amenity:
It is important for businesses of any type to remain relevant and continue to add value to their product. Your Gallus mobile app will add value to being your customer. Value can be articulated as GPS, easy tee time booking, live leaderboards, built in loyalty programs, stats and data tracking, course tips, F&B ordering, GHIN score posting. These are the types of improvements that your golfers will notice and appreciate. Are you offering enough value to your customers?
Live scoring and tournament management software:
As a former course operator I ran over 100 tournaments annually. Financially speaking, I fully understand how important tournaments are to most courses. I also realize that winning tournaments and keeping them at your courses year after year is very important and a constant challenge. Our tournament software kills two birds with one stone. First, your golfers will get that “PGA Experience” with our live leaderboards. Secondly, each participant must download your app to in order to keep or observe the leaderboard. The Gallus App separates itself from other tournament software providers because you will own real estate on players smartphones and “go home” with them long after the tournament ends.
Tee Time Booking:
I would have a really large piggy bank if I had a nickel for every time a course operator told me he or she was tired of their golfers booking rounds with 3rd party tee time providers. Course operators know golfers want to book through their mobile devices. Operators also want their golfers loyal to their own branded booking links. Gallus solves both problems, you just need to use our other tools and services to drive them to your apps’ booking link. Make your branded app your primary booking channel.
So how are you using your Gallus App? If you feel like there's room to improve app utilization, I encourage you to reach out to your Account Manager. We would love to set up a strategy session on ways to improve and realize the potential of YOUR Gallus App!