Highlighting the Importance of Integrations, a Sneak-Peek into our thoughts on the future, and what you can do to help make it happen.
What is an integration when it comes to technology? The way we see it, an integration will bring information (data), objectives, goals, and your overall strategy into alignment. More importantly, the integration will include the ability to not just have these pieces aligned, but also working directly with your customers.
Let’s begin with some reasons (and explanations) of why we feel integrations from Best-in-Class providers are important.
Improving Quality & Reliability
Let’s face some facts, not every provider is the best solution for every need for your business. We at Gallus Golf feel we build a Best-in-Class solution with our custom apps for golf courses, but don’t expect us to be able to provide you with a Best-in-Class solution for a tee sheet and booking engine. That is why we have positioned ourselves to be able to work with any of the many great providers out there in this realm. However, please continue reading below to learn why a full integration with your provider would be huge for you!
Raising Your Game with Your Clients
Data collection has been quite the buzz over the last couple years. No offense, but each time I hear it spoken about and take a look at the audience watching the speaker, at least half of the people in the crowd are very engaged, but also very confused, and rightly so. Speakers can go on until they’re blue in the face about collecting info from your clients, but without some method to put this knowledge gained to practical use, what’s the point in doing the extra work? This is where integrations, and Artificial Intelligence, can begin to play a significant role for your success. If you can create a bridge between data collection and smart usage of that data, well then you’re cooking with gas! Keep reading…
More Efficient and Cost Effective Use of Personnel
A good team can be your most valuable asset, however it is daily becoming more and more expensive to build that team. As wage rates increase and needs to provide benefits become more expensive, it is key that you are able to get the most out of your investment in that team. Integrations can provide methods to get your team having conversations about programs your course offers, showing clients merchandise, and able to get out from behind the counter from checking people in. All of these things can provide not just a higher level of service, but also more loyal customers spending more money with you, raising that return on the investment in your team to compensate for rising labor costs. Again, keep reading for that peek into the future below for what we see integrations can provide you.
Okay, so you’ve kept reading as I begged you to! Thanks!
I could have continued with more reasons why integrations are so important, but I assumed if I kept asking you to read on, eventually you would have given up on me! Let’s get to the meat of the discussion - the future.
This is where I am going to lean on our collective imagination…
Joe Golfer arrives at your golf course. He has your mobile app installed on his phone and he has a tee time in 45 minutes from now.
His phone triggers a geofence because he has arrived that sets a chain of events into motion.
All of your systems are integrated and working in concert with one another and the following steps ensue:
Joe gets this message on his phone “Welcome Back Joe! We are happy you’re here and see you have a 10:30 tee time. Tap “Yes” below to check in for your tee time now.”
Joe taps “Yes”, and gets a confirmation message - “Thanks Joe, you’re all set. Your cart number is 32. Would you like to hit some balls on the practice range to warm up - Tap “Yes” if you do”
Joe taps “Yes”, and gets this confirmation message - “Time to get your swing in the groove - your code for range balls Joe is 4356. Hit them long and straight!”
Then 10 minutes before he is to tee off Joe could also get this message, “Joe, we know you usually play a ProV1x ball and enjoy a Bloody Mary at the start of your round. Would you like us to deliver either of those to your cart before you tee off?” He is given a couple buttons to choose from for this then and makes his selection and your staff fulfills that order.
Finally, 6 hours after he tees off Joe gets this message - “Thanks so much for playing the course today Joe. We’d love to hear your thoughts. Please tap the button below to complete a quick 3 question survey and receive 10% off your next round for doing so!”
I am sure you can see where I am heading with this. Do you have to send that many messages? No. But I wanted to highlight how the integration would come into play for you, especially with Artificial Intelligence in the mix to interpret all of the data on each customer’s behavior and preferences and then ask smart questions to them. Without an integration of your systems, none of this is possible. However, this is not some far off capability. We are not talking about the year 2045 here. This technology exists now and we have begun to implement some of it, and we are even working on the beginning of some integration capabilities now with providers you may already employ.
What do we see happening while all of this technology is at work?
Your staff is able to interact with your customers in ways that don’t include the heft of having to process a lineup of transactions and then move on to the next customer. They are out from behind the counter and talking with customers about upcoming events at the club, membership opportunities, general conversations about the customer’s kids or golf game right now - bottom line creating a more personal experience for your customer and making them feel as though they are at home when they come to your course. Can you imagine how that will affect loyalty among your clients?
Your course goes viral! This kind of experience, if you are among the first in your market to provide it, will launch a viral quality for you, having golfers talking among themselves about how cool it is to play your course and driving more traffic to you through the all important marketing tool - WORD-OF-MOUTH!
Relying on setting the technology to do the work for you will eliminate the lack of reliability in staff members remembering to ask the age old “do you want fries with that?” types of questions. No stone will be left unturned, and it will happen with the language and timing you specifically choose because you have set it up that way. The pain of this not being done every time, or just not being done exactly how you want will be over.
What do you have to do to get the ball rolling with implementing these types of integrations?
Great question, glad you asked! If you’re reading this blog post, in all likelihood you are either already a customer of ours, or you are seriously interested in becoming one. We have started the process in the last 12 months to make these things happen for you with our technology and we feel the app because it is on your customer’s phone should be set up as the communication hub. So, we have the ability for your other tech providers, where so much of your data resides and is collecting dust, to integrate with us. It is there, and we have forged a partnership with a Best-In-Class Artificial Intelligence provider to facilitate all of this. We have been in some discussions with your other tech providers to highlight the importance we feel these integrations hold, and some have begun working on them.
You can help by simply keeping the conversation moving along with them. When you speak with your other reps, or when you talk with us, ask about this. Ask your booking engine, tee sheet, POS provider(s) if they are working on this type of integration with us to implement this for you. We are open to working with all of them. Your success is always our goal.