For our clients a change of seasons is occurring right now. Many of you are entering your busy time of the year, and many are exiting. Either way, now is a great time to refine or add segments for your audience for push notifications.
The experience for your users will be one of the following:
- If they already have your app, the next time it is opened it will prompt them to answer your new segment set up in a couple easy steps.
- If they are downloading your app for the first time, the app will take them through these steps upon their first open.
Here are some suggested Custom ID segments:
- Birth Month, with each of the 12 months as an option. Wish these customers of yours a Happy Birthday during their month. Possibly even offer a corresponding special offer to them.
- Local Region, if your clients are coming from a range of areas and it would benefit you to be able to target those regions in messages
- When You Play, with your options being Weekday, Weekend, Morning, Afternoon, etc.
- Skill Level, with options of Beginner, Improving, Advanced, etc
Custom ID's like these will allow you to target your audience, matching it to specific offers. When building a Custom ID, this is exactly what you should have in mind.
As always, if you need any help, please don't hesitate to reach out. firstname.lastname@example.org or 858.437.9262