Advanced Lessons in Push Notifications, Part 3
CONTENT MAY BE KING, BUT ACTIONS SPEAK LOUDER THAN WORDS!
You've crafted a great message, and you are just about ready to send it or at least schedule it to be sent. Great work! But your job is not done. You have the opportunity in our Instant Message Pro platform to direct the Action your users are taking from the message when they receive it on the lock/home screen on their devices.
So, if your message content is akin to leading the horse to water, our next step is actually making that horse drink! There are a handful of methods by which to do this. So, let's go through some options below.
Sample Message #1: "FORECAST FAIL: Blue sky & amazing conditions. Select tee times are $20 off today & tomorrow, click/swipe to book"
Prior to Instant Message Pro, a click/swipe of the push notification would open the app. That's a great start, but it is NOT really what we want your users to do. We want them to go right to your tee sheet and book a tee time for today to take advantage of the gaping holes you have because the weatherman was wrong and scared everyone away from playing today.
With the "Action" feature, when your user clicks or swipes, you can direct him/her right to your tee sheet and your available inventory, and get your tee sheet filled up quickly. See my screen shot below as to how to choose this option and get your users more directly to booking tee times.
Sample Message #2: "Don't forget to RSVP for the Ladies Wine and Paint Party tomorrow night! Tons of Fun! Click/Swipe to reserve."
Reservations, right from your push notification! What we do here is work with you on setting up a reservation form, which has a live url and is mobile friendly, and we put in a custom button in your app where your users can click to reserve. Then, your reservations come to you in the form of a spreadsheet with all of the information you require for the reservation.
Here is what your screen would look like setting up this push notification:
And, here is what the reservation form for this particular event would look like on a user's phone:
Other actions you can take with these messages include sending your user directly to a page on a website; opening the app and going to its homepage; sending users directly to a leaderboard to view how a current tournament or league is playing out LIVE; or, and this one is great, allow the user to share your message via Facebook, text message, or email with content you help control.
If we were to use the same example as above, The Wine and Paint Party, and prompt users to share it instead of reserving, it would look like this:
Then, when your user clicks or swipes the message, he/she will be directed to choose from social media, text message, or email as to where to share the message.
The major point we are trying to make through all of this is to ensure that the Great Content you are writing is pushing your users in precisely the direction you want them to go to act on what you are offering and promoting through it.
In a tip a couple months back, I stressed that you lean on us for help in making sure you are getting the most out of everything you can do in your app. Please do the same here and reach out to me directly with any questions or any help you may need in accomplishing these things. 858.437.9262 or firstname.lastname@example.org