Released in The Golf Wire June 14th, 2018
San Diego, CA - Gallus Golf introduced the Offer Locker in the Fall of 2017. This powerful piece of their mobile app solution allows for their partnered golf clubs to create exclusive in-app deals for their customers. Unlike a loyalty program, the Offer Locker provides flexibility beyond normal points and punch programs. For example, clubs can create and promote a one day special on a Food & Beverage item, or a month long Golf Package including a variety of course offerings. Since its inception, there have been 580 offers created by Gallus Golf partnered clubs. These offers have produced over 10,000 viewers during that short time and produced over 3,100 direct revenue driving transactions. This equates to a conversion rate of 31%, during a time that was a slower part of the season. Considering, the average conversion rate for digital marketing methods is anywhere from 2.35 - 5.31%, the Offer Locker and proper messaging reflect the value of mobile marketing in the golf industry. In addition to customer loyalty, Gallus partnered clubs who have implemented the Offer Locker have seen an additional customer spend and an increase in app downloads.
"Part of the reason our conversion rate is so strong is because our clubs have an engaged golf audience within their branded app. Although this audience size may be smaller than a golf network database, it shows quality over quantity performs better and ultimately increases the lifetime value of the customer. Additionally, clubs utilizing the Offer Locker during their high season, when golf is top of mind, can use this tool to promote a golf investment - not a discount, which like any hot deals out there can have the lingering effect of diminishing the value of a brand", says Molly Jasco, Marketing Manager of Gallus Golf.
Rob Hoffman, VP of Operations says, "At Gallus Golf we are fully engrossed in finding ways to help golf courses, country clubs, and resorts reach the right person, at the right time, in the right place, with the right message. Their mobile app on the customers' phones is proving through conversion rates like this to be the right delivery tool, and the Offer Locker the right venue within the apps. Because of this high rate of success, we are excited to be working with clients on the importance of pointing more of their customers to the app and the Offer Locker through their email, social media, and other outlets. At nearly a 1 in 3 conversion rate, the math becomes easy - refer 3 people through marketing efforts, get one sale."