Featured in The Golf Wire on February 22nd, 2019
Gull Lake View Golf Club and Resort, one of the Midwest’s premier golf destinations, has partnered with Gallus Golf, the leader in mobile app technology and marketing solutions. Gull Lake View offers six championship courses, resort lodging, multiple dining options, club events among other activities for their customers to enjoy. Their branded mobile club app will help grow the golf community already in place by creating a central hub of club information easily accessible to all golfers, guests, and members. Given the vast amount of activities and amenities available to their customers, the Gull Lake View App will help in connecting the club to its many customer segments.
With features like online tee times, loyalty programs, online ordering for F&B, and event information, golfers will have easy access to offerings conveniently located on their smartphone. Gallus technology is designed to seamlessly connect the golf club to its golfers while increasing revenue across all sales verticals. Gull Lake Golf Club is excited to implement these marketing tools, just in time for their 2019 season.
Jon Scott, President of Gull Lake Golf Club & Resort says, “We see a value in using data to help create a meaningful value proposition for our customers. We think that Gallus has the right tools to gather and translate this data, so we can better serve our customers with their unique wants and needs. In essence, Gallus provides the tools to maximize our capacity to interface with our customers on an intimate and granular level. We believe that this is the foundation of great customer relations and a profitable business model.”
About Gull Lake View
Gull Lake View is the Midwest’s premier, stay and play golf destination. Southwestern Michigan’s idyllic lake country is the backdrop for our six championship golf courses, each of which has earned a rating from Golf Digest of 4.5 stars or higher. Designed to balance the unique beauty and terrain challenges inherent in our landscape with pure enjoyment and recreation, all of their world-class courses offer a special experience for golfers. Their newest course, Stoatin Brae, was ranked the #5 Public Course in Michigan by Golfweek. To learn more about Gull Lake View, please visit https://www.gulllakeview.com/.