Customer Engagement

Important Message From Our CEO, Jason Wilson

Why Gallus Golf is NOT a Mobile App Company…

Want to know some of the most frustrating comments I hear from golf courses? Here are a few: “Oh yeah, I know about Gallus Golf. They build GPS apps.” Or maybe, “I’ve heard of you guys, but we already have GPS on our carts, so I don’t think we need a mobile app.” Or, “You know, most of our customers just use a paper scorecard and have rangefinders, so we don’t need a scoring app.”

This made me realize a couple things. That we have done a fantastic job of making Gallus Golf well known as an app company. And we REALLY need to do a better job making sure golf courses know what Gallus Golf really does, because we are NOT A MOBILE APP COMPANY!


When we started Gallus Golf in 2011, our goal was to enhance the golfer experience at YOUR golf course, and create better engagement with YOUR customers or members using technology. Everything we do is built around this concept.

In reality, Gallus Golf is a Customer Experience company. Custom apps just happen to be the primary vehicle to help our clients deliver on today’s consumer expectation.

I’ve got a tremendous team who is very passionate about golf. What we honestly discuss every week is “Man, we have built some awesome stuff for golf courses! How can we get more using it and get the most out of it”. The ideas, solutions, and technology we produce from that mindset span well beyond a simple “GPS app”.

  • Gallus Golf creates kick ass marketing collateral for our golf course clients to help them create awareness about their event, membership offers, golf tournament, or their brand in general.

  • Gallus Golf helps courses implement Loyalty Programs that foster enormous customer appreciation, drive repeat spending, and increased customer loyalty to their brand.

  • Gallus Golf produces creative marketing campaigns across email, web, social media, mobile apps, and on-course messaging to increase revenue across all facets of their business.

  • Gallus Golf builds innovative technology to enhance the golf outing experience for our clients, helping them deliver a fun and interactive customer experience at their club.

  • Gallus Golf delivers new and effective ways for our course clients to communicate with their customers & members about everything at their club.

  • Gallus Golf helps our clients learn more about their customers, behaviors, and how to create a personal experience that is relevant to each.

Gallus Golf does all of the above and much more. Yes, we can build a golf course their own custom mobile app, and yes that app does have a pretty cool GPS feature in it. But if that is all you think Gallus Golf does for a golf course I apologize, because I have not properly introduced you to Gallus Golf.

Gallus Golf is the Customer Experience Partner for any golf courses ready to do something different to exceed the expectations of their customers. We’d love to talk about it with you.

Growing User Engagement

Do your users know all they have with your app?

This week we are going to share some ideas to increase your users' engagement with your app.

 

Located on the "Promote" page of all of your dashboards is a link to a video that begins with a slide that says "So what can you do with our app?"  Having your users view this video will greatly increase their engagement.  So, our recommendation is to take that link and put it into a custom button in your app, feature this video on our Facebook page and Twitter feed, put the video on your website, and push users to it in any other marketing you might be doing.  Here is the video for you to see (the link to the video is, https://youtu.be/XQZAToP_GVQ ):  

This idea we are borrowing from a very forward-thinking and bright course operator, Ryan Mulvey from Bay Point Golf and Tennis Club in Panama City Florida:  Host a tutorial event at your club:

AppTraining.jpg

If your user base or client base is too large to host the event at your club, make this tutorial a webinar where your users are in the comfort of their homes with app in hand while watching the webinar on their computers.

Reach out to me with any ideas or questions, rob@gallusgolf.com or 858.437.9262

 

Prepping for a season of Push Notifications

For our clients a change of seasons is occurring right now.  Many of you are entering your busy time of the year, and many are exiting.  Either way, now is a great time to refine or add segments for your audience for push notifications.

 

The experience for your users will be one of the following:

 

  1. If they already have your app, the next time it is opened it will prompt them to answer your new segment set up in a couple easy steps.
  2. If they are downloading your app for the first time, the app will take them through these steps upon their first open.

 

Here are some suggested Custom ID segments:

  1. Birth Month, with each of the 12 months as an option.  Wish these customers of yours a Happy Birthday during their month.  Possibly even offer a corresponding special offer to them.
  2. Local Region, if your clients are coming from a range of areas and it would benefit you to be able to target those regions in messages
  3. When You Play, with your options being Weekday, Weekend, Morning, Afternoon, etc.
  4. Skill Level, with options of Beginner, Improving, Advanced, etc

Custom ID's like these will allow you to target your audience, matching it to specific offers.  When building a Custom ID, this is exactly what you should have in mind.

 

As always, if you need any help, please don't hesitate to reach out.  rob@gallusgolf.com or 858.437.9262