Golf Club App

Gallus News - Gallus Golf CEO To Speak On Loyalty Rewards Technology At Golf Business Techcon 2018

Featured in The Golf Wire on September 5th, 2018

 

Las Vegas, NV –

Gallus Golf, the industry leader in course branded mobile app software, will be a sponsor and exhibitor at this year’s Golf Business TechCon, held in Las Vegas October 11th-12th. This event is unique to the golf industry as it is focused on technology tools and innovations transforming golf course operations. TechCon is a two-day gathering for golf course owners, operators, and industry professionals to learn about best-in-class products and services in golf and discover the what technology advancements are on the horizon.

Gallus Golf’s’ Founder & CEO, Jason Wilson, will participate in a panel discussion around Loyalty Rewards Programs, and the important role technology plays in their success or failure. “We have seen Loyalty Rewards Programs be extremely successful for many of our course clients, and mobile plays a key role in maximizing their effectiveness with today’s savvy consumer,” said Jason. “I’m looking forward to the opportunity to connect with course operators in an environment centered around education on the latest and greatest tech for their business.”

Get The Most Out Of Your Tournament Software

For most golf courses, outings and tournaments make up a significant portion of annual club revenue. In the United States alone, over 800,000 golf tournaments are held each year, with the average 72 player event bringing in about $5,000.

Being that tournaments are a large revenue stream to clubs, it’s important to ensure proper planning is in place for the event, as well as providing an unforgettable golf experience to your players. There are many golf tournament registration softwares available to help your tournament organizer cross off the long list of “to-do” items in preparing for an event, but you also want to maximize revenue-generating activities for the day of and post-tournament. The Gallus Golf Tournament Software offers a user-friendly system to get your tournament set up, players registered, and a wide range of marketing opportunities to boost club revenue during the tournament day as well as gain repeat business.

Tournament Set-Up

Input all tournament info in one central location. Tournament images, rules, format. Import player/team spreadsheets to generate groups in a single click.
 

Online Registration

Quickly create a custom marketing and registration site for each outing that can include tournament info, images, video, contact info, and more. Participants can register (and even prepay) which all flows into your tournament software, ready to go.

 

Print Materials

Print out all your tournament materials. Cart signs, scorecards, check-in sheets, tournament info handouts, tournament results, and more.
 

Hole Sponsorships

Feature hole sponsors for your golf tournament in your mobile app. Sponsorship information can be detailed in the app with a direct link to their website. This type of advertisement creates a conversion path that is mobile friendly to your players and trackable for your sponsors.

 

Live Scoring

The in-app leaderboards and live scoring make for an interactive experience for your players to see how they rank against the competition.


 

Live Leaderboards

Display the teams and players of your tournament on your custom leaderboard in the clubhouse. Participants to view prior, during, and after the event.
 

In-App Deals

Increase player revenue by offering a Tournament-Player specific deals that can be redeemed that day or applied for a future visit. Your players will appreciate having exclusive deals to spend at your golf shop or an additional incentive to play at your course again.

 

Golf GPS & Course Information

Having beautifully customized golf GPS of your course enhances the on-course golf experience and will drive downloads for your golf club app. Our golf GPS provides full tee-to-trouble golf GPS mapping (not just to the center of the green) in a user-friendly interface. Golfers can even measure their shot through the app. Also, including pin placements or drone flyover videography or is an excellent way to make course information accessible in a mobile-friendly way.

 

Stay connected to your tournament players through push notifications.

Now that tournament players have your app, it’s time to keep them engaged through in-app messaging. Sending out golf specials or general messages, it will keep your club top of mind to your new customers and more likely to play with you again!

Learn more about how to set up a tournament using our Gallus Golf Tournament Software.


If you have any tournament or app-related questions, feel free to reach out to us at support@gallusgolf.com.

Gallus News - 69 Golf Courses Have Launched Their Mobile Apps With Gallus Golf In The Last 90 Days!

Released on The Golf Wire June 8th, 2018

 

 

San Diego, CA -

From March 1st to May 31st, sixty-nine golf courses have launched their apps with Gallus Golf. When comparing numbers of apps added by Gallus in years past during this same time period, this is a 150% increase from 2017 and 330% from 2016. These statistics reflect the value of mobile technology and it's vast penetration into market. This summer of 2018 marks the 10 year mark of mobile applications inception, and in that short time there are over 2.2 million apps available in Apple App Store with over 197 billion mobile app downloads worldwide. When comparing the time people spend on technology devices, on average, 57% is spent on mobile devices.

Given the market's dependency on mobile applications, it's no surprise we are seeing golf clubs adopting this technology more and more each year. Golf clubs understand the value mobile brings to their customers in a variety of areas such as online bookings, tournament scoring, on course golf GPS, messaging, direct food & beverage ordering, as well as utilizing their branded app as a hub for marketing initiatives. 

Mobile apps connect courses and golfers directly, enhancing the customer experience on and off the course. Among the 69 new courses added, 14 are private country clubs. Adding to the member experience and expected customer service a club should provide its members, the apps are a perfect fit.

Included in the private clubs and resorts added are The Fairmont Banff Springs Golf Club, Fairmont Jasper Park Lodge Golf Club, Falmouth Country Club, Legacy Pines Golf and Country Club, and Cherry Creek Golf Club.

In the short time these clubs have been promoting their app they are experiencing a strong customer demand with their engaged users. For example, Cherry Creek Golf Club began promoting their app in the beginning of April 2018, and within a two month time period they have nearly 1,000 app downloads and have produced 147 direct revenue generated activities. 

Because of this enormous growth, Gallus is investing considerable efforts and funds into deepening the connection between course and customer/member. Short and long-term future plans include integrations with Point-of-Sale systems with Artificial Intelligence for smart messaging, manufacturers for direct E-Commerce opportunities, and other software providers to include a suite of best-in-class services all from the mobile app as a hub.

 

Read Article at The Golf Wire

Growing User Engagement

Do your users know all they have with your app?

This week we are going to share some ideas to increase your users' engagement with your app.

 

Located on the "Promote" page of all of your dashboards is a link to a video that begins with a slide that says "So what can you do with our app?"  Having your users view this video will greatly increase their engagement.  So, our recommendation is to take that link and put it into a custom button in your app, feature this video on our Facebook page and Twitter feed, put the video on your website, and push users to it in any other marketing you might be doing.  Here is the video for you to see (the link to the video is, https://youtu.be/XQZAToP_GVQ ):  

This idea we are borrowing from a very forward-thinking and bright course operator, Ryan Mulvey from Bay Point Golf and Tennis Club in Panama City Florida:  Host a tutorial event at your club:

AppTraining.jpg

If your user base or client base is too large to host the event at your club, make this tutorial a webinar where your users are in the comfort of their homes with app in hand while watching the webinar on their computers.

Reach out to me with any ideas or questions, rob@gallusgolf.com or 858.437.9262

 

The Geofence Message, And it’s Competitive Advantages

This week's app tip from Denny Hathaway, National Account Manager, Gallus Golf

A Geofence is an area that you can designate, that will initiate an automatic push notification (marketing or informative message), to APP users that have allowed for notification services.

All of our mobile APPs have the ability to set up to 20 Geofences.  These Geofences can be set anywhere on Earth, all you would need is an address.

A Geofence message is similar to a Push Notification, in that it is a text style message, limited to 120 characters or less.  The big difference between the type messages is that a geofence notification is a message you create, and then bury in the sand, like  a trip-wire, for your downloaders to receive when, and only when they cross that specific geofence area, versus the push notification you are actively crafting and sending at a designated time.

 

A specific, strategically placed message like this, allows for golf courses to get very aggressive with the type of marketing message they wish to impart because they know that the only people who are going to see that message, are the people that have downloaded their APP, and have crossed into that specific location.

 

Let’s talk about some ideas for strategic Geofence placement

We know that every facility is different, and every market is different.  That said, these practices have been proven to be successful ways to augment your marketing efforts, and communicate with your audience in an intelligent way.

 

Other Daily Fee or Semi-Private golf facilities in your market

If you have 2 3,4, or more golf courses in your market that you compete with, go ahead and place a Geofence message in their driveway and around their clubhouse.  A well-executed and placed message here can literally result in you pulling business out of the parking lots of your competitors.  Ex:  “Head on over to Broken Elbow Golf club where our rewards programs give you free golf with every 6 rounds you play."

 

Big Box Retail

If you have a Golf Galaxy, PGA SuperStore, or Dick’s Sporting Goods in your market, you might be well served by setting a geofence in their parking lots and around their stores. If selling some equipment this year is a goal for you, or maybe achieving a 10 or 15% uptick in equipment sales, this would be a great place to start.  Ex: “If you’re looking to purchase some golf equipment this summer, head on over to Broken Elbow GC, for a free club fitting."  Let’s remind our audiences to bring this business back to the green grass pro-shops, and patronize your local club.  

You can get everything you need at a full-service pro shop, get fit correctly, and maybe even earn some loyalty program points as to boot.

 

Strategic Locations in town, or on Major Highways 

You are experts in your markets.  We suggest everybody pick some areas in town where your downloaders are apt to travel and congregate and set a geofence in those locations.  Ex:  “Afternoon traffic got you down?  Head over to Broken Elbow GC for Happy Hour!"

 

Free-Standing or competing Driving Ranges in your Market

Looking to boost golf lesson revenue this summer?  How about advertising to YOUR APP audience, by setting a geofence in the parking lot of the local driving range? Ex: “ Having swing troubles?  Head on over to Broken Elbow, mention this message and receive $10 off your next lesson.”

Another great feature of these Geofences? Once you have some set, you can see how they are performing.  In the Geofence tile of your dashboard, you will have access to review all of your geofence performances over the previous month or other timeframes you designate.  You will be shown how many people have crossed your Geofence and viewed your message.  Don’t like how a Geofence is performing for you?  Delete it, and make a new one.  You will quickly find the sweet spots in your market, where your audience is most susceptible to your efforts.


As always, if you have any questions on this or any other feature in your APP, don’t hesitate to reach out to us! support@gallusgolf.com

Making Your App Your Primary Marketing Channel

This week's post from Brandon Clark, National Sales Director
 

Your Branded Mobile App Will Be Your Primary Marketing Channel In 2017 And Beyond!!

Sure you’ve heard it all before.

  • “Mobile technology is revolutionizing how businesses (including golf courses) communicate with their customers.”
  • “In the 2017 business environment it is critical your facility has a branded presence on all of your customers’ phones.”
     

Well, the data is in, it’s all true!

In 2017 it is imperative for your facility to not only get onboard with mobile technology but your staff, top to bottom, must embrace your app. With you and your staff working together to actively promote your Gallus app the sky's the limit for generating new revenue and providing a better customer experience at a fraction of the time and cost of other marketing and advertising channels.

 

  • In 2015 40,402 business apps were created
  • Smartphone users now spend only 14% of their time in web browsers while they spend 86% of their time on mobile apps.
  • In 2016 62% of businesses surveyed either have an app or are planning on building one. Of those surveyed 20% use their apps for branding, 30% for generating revenue, and 50% to engage their customers.
  • We spend 174 minutes on our mobile devices every day.
  • $74 Billion in sales were made through mobile apps in 2015. That is up 32% from 2014. We expect a similar jump when the 2016 numbers come in.
  • For mobile shoppers there a fewer transaction on mobile websites and more transactions on mobile apps. Today's consumers prefer mobile apps for purchasing because it’s a smoother checkout process, an app is easier to navigate, and an app is easier to read.
  • 30% of baby boomers download retailer apps, 50% of Gen X’ers, and 60% of Millennials. For those in the golfing demographics, the numbers are much higher.

 

The lesson to be learned...

Driving downloads is absolutely essential. If you are not, your competitors are. We promise you that. The math is obvious - the more downloads you have, the larger your audience - the larger your audience, the greater your effect.

Here are some great previous tips to click on to learn some unique ways to drive more downloads to your app. (click on each to read them)

  1. Mapping Your Practice Range
  2. Flash Tournaments
  3. Drive Downloads through a Facebook Call to Action Button
  4. Video to Promote your App
  5. Automated Smart Banners on your mobile website
  6. The Gallus Tournament Wizard
  7. Overcoming Download Objections

 

Featured App/Operator of the Month

Out of the norm for our App of the Month interview, I actually got to spend some time with this month's app operator from the Golf Wichita app, their super dynamic Assistant Manager of Golf, Shana Appelhanz.  We were both attending the Golf Inc. Strategies Summit in Austin, Texas last week, and I was fortunate enough to capture a quick conversation in video with Shana about their app.

ENJOY!

Featured App/Operator Of The Month, Northlands Golf Course

Starting this month, we are replacing one of our Weekly App Tip's each month to share with you a Featured Course App and that course's operator to highlight what has been working for them.  In our first month ever, we have Gary Nedergard from Northlands Golf Course, a municipal course in Vancouver, BC.

4th Hole.jpg

 

  • Published the app in March 2012
  • To date, 9,567 downloads
  • Approximately one-third of all rounds played are booked through their app
  • From inception of the app, $2.75 million in green fees booked through the app at an average rate of $56 per round 
  • Average of about 48,000 rounds per year played at the course

 

 

Gary.jpg

Gary Nedergard, Northlands Golf Course

The success Northlands has had with the app can be directly attributed to their team, and their leader Gary Nedergard.  Their recognition of the capabilities to drive revenue they have with the tools of the app has driven this.  Upon launching the app they immediately had their entire team embrace the app, and from there getting their customers to do the same became easy.  Just like any investment a club makes in its future, Northlands has treated the app as a key piece of its long term success.

I sat down and had a great conversation with Gary recently about the role of their app for Northlands.  Further below you can listen to our conversation, but here it is in text for you:

Rob @ Gallus Golf:  "Tell me a little about your experience with the app, how customers have embraced it, and what role it plays day to day for Northlands."

Gary @ Northlands:  "We embraced it right off the bat, as soon as we got wind there was an app available that people can book tee times right on their phone, we jumped all over the opportunity.  We like to think of ourselves as being on the forefront of trying new technology and trying to do things differently from what other golf courses are doing, and as soon as we saw the app and how well it worked with our booking engine, we immediately saw opportunity.  It's so hard today to communicate with your core golfers, and as a municipal, public golf course with no membership base, and when people tend not to read emails as much any more, and print advertising is just not effective enough, so we immediately thought when we saw the app, 'you know what, let's give it a try.'  

We knew it was going to be successful, but our customer base here embraced it right off the bat.  We had our staff, along with the promotional materials from Gallus, begin talking about the app right away.  We would show our customers 'it's so simple and it's free, just download it right to your phone.'  We put the QR codes everywhere, our starter was telling people to download it for the GPS, and right from day one it has been just outstanding."

 

Rob @ Gallus Golf:  "Do you think that's been a key for you then, getting your staff to 'buy-in' and make sure you're increasing customer awareness of the app?"

Gary @ Northlands:  "Exactly it has.  To this day, I think we are in year 4 with the app, even though our power carts have GPS screens on them, which are pretty slick, we still promote the app to everyone to download.  We are about a 60% ratio of riding to walking course.  We are constantly letting people know, this is not just for GPS, this is for specials, access to last minute discounts, traffic notifications, again, just communicating with our golfers in general, we let them know the app is the best way for all of that.

 

It is not intrusive, it's not an email with people not opening them as much any more, considering them pretty much junk mail.  So our staff to this day, even with a good core, loyal base here, we are still getting faces we have never seen before each day.  I hear our staff saying all of the time, 'oh, by the way, if you don't have our mobile app and you plan to play here, it takes just a few seconds to download', and they do it right there at the counter.

 

So, the staff does have to buy in, but I know I have been talking over the years with other operators interested in the Gallus app, and one of the first questions they ask me is, 'how did you get your staff to buy in?'  I would reply, 'There really is no buy-in.  That's part of their job, telling people about this great tool we have.'  So at every access point, the counter, the starter, the marshall, on our website, just so many avenues, you have opportunities to drive it home to the customer to get the app."

 

Rob @ Gallus Golf:  "Tell me, Northlands, typical calendar year, how many rounds of golf?"

Gary @ Northlands:  "We budget for 48,000.  Our high mark was 52,000 back before the crash, or before Tiger crashed his vehicle into a tree!  With weather being such a factor, we have averaged about 46,000 over the last 5 years."

 


Rob @ Gallus Golf:  "So it looks like based on the numbers I know, about one-third of your rounds are being booked through the app then?"

Gary @ Northlands:  "That's right.  I would say about 80-85% of all rounds booked are done online or through the app.  We do still take phone calls, but our online booking rate has been that high.  Even before the app we may have been a bit high compared to other courses, but since we got the app up and running, BOOM, it took off big time, and this just proves that simple technology works.  Once you put your information it, it is a quick three step booking process, and that is with a booking engine we consider 'clunky' as it is right now, although we are looking to change it."

 

Here is a screenshot of the push notifications and the dates they have sent them over the last two months (click on it for a larger view):

 

Screen Shot 2016-07-26 at 1.26.55 PM.png

 

PLAY THE VIDEO BELOW TO LISTEN TO THE INTERVIEW WITH GARY IN ITS ENTIRETY

 

 

 

Use Your News, As Your Club Events/Offerings Calendar

Usually our tips are 100% app centered.  This week, I am sharing something you can use in any of your writing, app included.

 

www.hemingwayapp.com

 

If you visit this site you will find one of the most dynamic writing tools I have ever used.  I wish I had been made aware of it years ago.  It will help you take something you have written, from as short as a push notification to as long as a thesis, and make it more concise, check your grammar and spelling, and point out ways you can improve it.

 

Here is an old blog post of mine as a screenshot being run through this site:

Screen Shot 2016-06-10 at 8.55.31 AM.png



I would recommend using this app for newsletters, blog posts, emails, news items in your app, social media posts, push notifications, communications with your spouse...

Anyway, we have found it to be very helpful, and hopefully you will too!

Reach out any time, rob@gallusgolf.com or 858.437.9262.

Continuing to Improve Your Apps

NOW LIVE -- Multi-Round Tournament Capability!

 

Great News -- For those of you who have chosen to enable our fully integrated tournament software, multi-round capabilities are now featured in it.  This includes the ability to host tournaments that are more than one round in length, to make cuts after rounds, to flight tournaments after a round has been played, and fantastic live leaderboard coverage that details each round and total scores.  It's just like watching Johnny Miller on TV, only better because you don't have to actually listen to the guy!

 

If you're using the Tournament Wizard software and want our team to run you through the changes, by all means reach out and let's schedule some time to talk.

 

If you're NOT using the Tournament Wizard and want to learn more, especially how it gains you dozens of downloads at a time, reach out and let's talk about getting it turned on in your app!

 

ALSO -- Within the month of May, be ready for our NEXT FREE IMPROVEMENT!

 

A hint as to what it is.... Loyal Users can receive Rewards!

 

Contact us here for a sneak preview or to help with the Tournament Wizard software, rob@gallusgolf.com or 858.437.9262