Golf GPS

Gallus News - 69 Golf Courses Have Launched Their Mobile Apps With Gallus Golf In The Last 90 Days!

Released on The Golf Wire June 8th, 2018

 

 

San Diego, CA -

From March 1st to May 31st, sixty-nine golf courses have launched their apps with Gallus Golf. When comparing numbers of apps added by Gallus in years past during this same time period, this is a 150% increase from 2017 and 330% from 2016. These statistics reflect the value of mobile technology and it's vast penetration into market. This summer of 2018 marks the 10 year mark of mobile applications inception, and in that short time there are over 2.2 million apps available in Apple App Store with over 197 billion mobile app downloads worldwide. When comparing the time people spend on technology devices, on average, 57% is spent on mobile devices.

Given the market's dependency on mobile applications, it's no surprise we are seeing golf clubs adopting this technology more and more each year. Golf clubs understand the value mobile brings to their customers in a variety of areas such as online bookings, tournament scoring, on course golf GPS, messaging, direct food & beverage ordering, as well as utilizing their branded app as a hub for marketing initiatives. 

Mobile apps connect courses and golfers directly, enhancing the customer experience on and off the course. Among the 69 new courses added, 14 are private country clubs. Adding to the member experience and expected customer service a club should provide its members, the apps are a perfect fit.

Included in the private clubs and resorts added are The Fairmont Banff Springs Golf Club, Fairmont Jasper Park Lodge Golf Club, Falmouth Country Club, Legacy Pines Golf and Country Club, and Cherry Creek Golf Club.

In the short time these clubs have been promoting their app they are experiencing a strong customer demand with their engaged users. For example, Cherry Creek Golf Club began promoting their app in the beginning of April 2018, and within a two month time period they have nearly 1,000 app downloads and have produced 147 direct revenue generated activities. 

Because of this enormous growth, Gallus is investing considerable efforts and funds into deepening the connection between course and customer/member. Short and long-term future plans include integrations with Point-of-Sale systems with Artificial Intelligence for smart messaging, manufacturers for direct E-Commerce opportunities, and other software providers to include a suite of best-in-class services all from the mobile app as a hub.

 

Read Article at The Golf Wire

PGA Show Recap: New Golf GPS, Mobile Food Orders, Marketing Help & More

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The 2018 PGA Merchandise Show is in the books and, per usual, with over 1,000 golf companies showing off their latest equipment, technology, and fashion - it did not disappoint!  Leading up to the Show, we had been fine-tuning and updating many new features and solutions to be released at the PGA Show. For those of you, who were not able to attend this year, here is a recap of what you missed!

 

New Golf GPS

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Our biggest announcement at the Show was the unveiling of our new app.  Now, when your players are using GPS, they can view each hole from an aerial view. At a quick glance, they know the front, center, and back of the green distance and when they select any location of the hole, they will get yardage. Each hole is beautifully customized and accurately mapped to ensure that if a player needs to avoid that tricky fairway bunker, they will have the tools to do so with your app.

 

Scorecard

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Other enhancements to the app include vertical scorecard, which opened up space to track players’ scores, as well as upload profile images for an interactive feel. Game formats are still available at the top right of the screen and players can share their scores with our social sharing feature at the bottom of the screen.

 

Add Visual Content

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A new general theme of the app is to incorporate more visual content to capture the attention of your audience. It’s no surprise that in this day and age of Instagram and Snapchat, that customers are compelled more by images than text. In fact, articles with images get 94% more views than those without. Another recent study found that posts with video receive nearly 300% more inbound calls. You may be asking yourself, how can I apply this to my Club App? Here is how: Now, with every Club Event, Pro-Tip, or News Item, you can add images and video. By adding visual content, your customers will value your app as a resourceful place of Club information they can easily find on their smartphone.  Do you have Spring and Summer Golf Clinics around the corner? Add videos of your Golf Professionals providing quick instructional tips! Let them show off their skill and experience to convert your customers to Golf Lessons, Clinics, etc.

 

BOOST | Golf Marketing Solution

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Given the success of BOOST in 2017, we brought on additional team members to represent their latest marketing solution at The PGA Show. This proved to be a smart call, as much of the three days at the show were filled with new and current clients interested to learn more. A common theme our BOOST Team heard at the Show from golf operators is difficulty in managing their daily marketing tasks. Also, when marketing is outsourced, often times it is handled by a team who may have a marketing background but is unfamiliar with the game of golf.  The BOOST Team is made up of marketing professionals specialized in the golf industry, who have refined a system to save time and money for their golf club clients.  BOOST manages weekly email campaigns, social media, in-app messaging, content, and graphic design for any marketing collateral. Based on the positive response at the Show, we anticipate significant growth for BOOST this year!

 

onTAP | Mobile Food Ordering & Delivery

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Some of our most exciting feedback at the PGA Show came from discussions about onTAP - click-to-order food and beverage app solution. This app enhancement allows for a seamless ordering and payment experience for customers. Gallus Partners were excited to hear they now have the ability to essentially offer the same mobile order and delivery option as national brands like Dominos, CVS, and Postmates.  

The Gallus Team had an amazing and productive week at the PGA Show. Thank you to all who were able to stop by and visit us! It’s always a pleasure getting to connect and visit with our partners. We can’t tell you how excited we are to implement the new app in the coming months!

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If you were not able to attend the show, but would like to learn more about the new app and Gallus Golf solutions, please contact support@gallusgolf.com.

Learn more about Gallus Golf Solutions at www.gallusgolf.com.

A Report Card, and Continuing to Improve

Sometimes to move forward it is important to take a moment to reflect on where we have been and the trends we have been following.  One of the biggest Key Performance Indicators that I keep pointing to is user engagement.  When I refer to user engagement, I am talking about how much time and how active the people who have downloaded your app are with it.  The stronger the engagement is, the stronger your marketing messages and relationship with your users become.

 

There are a few key components to driving a high level of user engagement:

 

  • Content -- I have said before that "Content is King", and you've listened.  The stats I will show below will demonstrate how well you did in 2015, and our goal with you is to continue that huge growth we have experienced with your apps.  That said, a consistent level of attention to the content of your app, content that will give your users reasons to be paying close attention often, is the most important thing you can do
  • Communication -- Push notifications are an absolute must.  We have found that our apps with the highest level of user engagement are also the ones that are sending on average at least 4-6 push notifications per month.
  • Growth -- Continuing to grow your user base is a never ending task.  Resting at a certain number of downloads is a huge mistake.  It should be a goal of yours to see a consistent level of growth in your download number, and continuing to keep that top of mind for your staff when communicating with your clients, keeping your download collateral visible online and in social media, and promoting the app at least once a month in some format are all keys to growth.

 

Here is a year over year engagement comparison for apps in general:

 

This report is based on apps in general around the world.  It details a comparison between 2014 and 2015 for user engagement.  Notice that the number of times the app was launched increased in 2015 over 2014, but also that the average amount of time spent in the app increased from 5.7 minutes to 6.02 minutes.  This is telling us that, in general, people are using and engaged with apps much more now than they have been previously.

 

So, I wanted to see how you are all doing with your apps by comparison to apps in general worldwide.  We made a big push in 2015 to work with you to raise the level of engagement, and while I am sorry to say in 2014 we were behind general app averages for engagement, I am thrilled to say we SMASHED these general numbers in 2015.

 

Here is our year over year engagement comparison with 2014 shown above 2015:

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So, while apps in general in 2014 were seeing an average session time of 5.7 minutes and were ahead of us, YOUR hard work and dedication to growing your apps in 2015 paid huge dividends and we are over 67% ahead of apps in general in engagement for 2015 with a 10 minutes and 20 seconds average session versus 6.02 minutes for apps as a whole.  NICE WORK!!!

 

So, what do I want you all to take from this?  We operate here from a level of positive dissatisfaction, meaning we can be happy about this current success, but never content with where we are currently at, always wanting to improve.  My challenge to you for the balance of 2016 is to continue the phenomenal growth.  Increase your engagement because the efforts you made last year are showing benefits.  It is time to ride that wave.

 

How do you do it???  See the points above:  Content, Communication, and Growth.  AND, continue to lean on us even more.  We are thrilled with these numbers and want to do all we can to continue to help you.  If you haven't lately, REACH OUT TO US NOW, to help you with a strategy and action plan for this year, and let's get to work.

 

My office direct, 858.437.9262 or rob@gallusgolf.com