Golf Marketing

Why Targeted Offers & Messages Are Important

How To Use Targeted Messaging & Offers

Last month, we introduced our targeted offers and messaging to our partnered clubs. This marketing tool allows you to instantly send relevant messages and offers to your customers based on whatever criteria you like. You may receive offers like this already personally from national brands like CVS, Nordstroms, or Domino’s Pizza. Now your club can perform similar marketing techniques to effectively engage with your customers too! In this blog, you will learn more about why targeted marketing tools, like the one available to you, is a win for your club and customers! Also, we are going to provide a list of ways you can use send targeted messages to your customers depending on the offer scenario or customer type.

As you are probably noticing more than ever, brands are using online retargeted efforts to capture your attention and entice you to their site. It is fate or “meant to be” that the Hawaii Getaway trip being advertised to you is popping up days after looking into flights to warmer weather states. As creepy or annoying as this can be, it’s actually quite effective when it comes to converting an online audience to paying customers. In fact, according to a recent study on consumer behavior, 71% of respondents said they would prefer ads that are tailored to their personalized interests and shopping habits. In addition, 44% of customers said in order to receive more relevant offers, they would be willing to provide their name, address, email address, and product preferences. These statistics show consumers are expecting more when it comes to the customer experience and marketing engagement. Why this is important is because you can now use similar retargeting methods to engage with your customers with relevant offers or messages based on their interests and spending habits.

I’ll walk through some examples of what you can send and things to consider when crafting these offers!


Holiday Promotions

Since we are in the thick of the Holiday shopping season, let’s start off with some ways to target specific customer segments this time of the year. Many clubs are offering general promotions to entice 2019 memberships, players pass, gift certificates, and discounts off merchandise. These are great general promotions, but try targeting your customers with the following:

  • Get A $100 Gift Card, Get A Free $25 Gift Card

    • Target Segment - Members at your club. Your members already have a golf covered with their membership, but they would certainly appreciate a credit or gift card to your pro shop, where they can purchase something for themselves or gift that to someone else.

  • New Golf Equipment In Stock - Target high spending customers to reserve their new driver. If you have golf equipment in your golf shop and anticipate a new stock of the latest and greatest by Taylormade of Callaway, make sure to get that message out to your customers.  

    • Target Segment: customers who have purchased golf equipment from you or customers who have spent over $500 in the last year. This segment is those that have shown a history of significant purchasing behavior at your golf shop.

  • Sip and Shop Night. Shop the golf shop sales, and enjoy a complimentary glass of wine in the Clubhouse. An event like this takes minimal effort and investment (a few bottles of wine) and doesn’t necessarily need a “sale” or discount associated with it.

    • Target Segment: Members or women at your club. Women tend to be the shoppers in the household, or if targeted to members only, it creates an exclusive perk that makes them feel valued.

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Win-Back Offers

Every business wants to find the “secret sauce” solution that keeps their customers wanting to come back. It’s no surprise in golf that many of our customers have options when it comes to where they can play, so it’s important to target your customers to stay ahead of the competition.

  • Tournament Player Offer - $5 Off Your Next Round. From any tournament, your win-back offer can be a targeted offer. When using the Gallus Tournament Software, you can easily set that up. In addition to growing your downloads for your Club App, you have the opportunity to market to these players via targeted messaging. Send tournament players an offer for $5 off their next round or a 2-for-1 Golf to encourage them to come back with a friend (new customer!).

    • Target Segment - Tournament Players

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We Miss You Offer - $10 Off Your Round

  • Target Segment - Customers who would play consistently and haven’t played your course in 2-3 months. If you want to dive into a specific customer segment, such as those who would play on the weekends, have an offer that is weekend specific. Tailoring a reward to their previous tee times will be beneficial in getting them back to your course.



Food & Beverage

Drive more spend to food and beverage through your app! Our mobile ordering solution, onTAP, allows your customers to view and make orders to your kitchen from any location. Orders can be customized to be either be picked up at the clubhouse or delivered at their location on the course. Below are some examples of how you can grow your kitchen sales by utilizing the app tools available to you.

  • 10% Off When You Order Through The App. Make this an ongoing offer each month to those who have not made an in-app order. This will create some buzz around the new feature of ordering through your app and entice your golfers to be more engaged with their app usage. Each month update the offer and the new list of customers who have not made an order and they will be notified they have an offer waiting for them.

    • Target Segment: First-time Spenders

  • Beer Bucket Deal For Group. No need to always discount. You can offer a special package or experience for your golfers who have booked with a friend. For any of twosome or foursome booked for the week, send them a Beer Bucket Special for 6 domestic beers for $30 or a volume price that is aligned with your menu. This is a win for the golfers, who feel like they are getting a deal and a win for the course who is getting them to increase the average spending transaction during a typical day at the course. Cheers to that! 🍻

    • Target Segment: Twosome or Foursome Booked (over 21 years of age)

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Memberships & Annual Players Passes

  • Purchase Your Membership. Whether you offer an annual membership or players pass program, this is an easy way to remind and ensure your customer renew with you. Simply send them a message with a reminder of the perks and payment date, and ideally a link to guide them to a payment confirmation page. If your player's passes are semi-annual or monthly, use this same messaging technique to engage with that target audience.

    • Target Segment: Existing Members

How To Send A Targeted Offer:

  1. Think about which customer segment you want to target. Export their emails from your tee sheet or email list.

  2. What is the offer that is relevant to this segment? This can be a discount or a value-added package.

  3. Once logged into the Gallus Golf Dashboard, create the offer in the Offer Locker.

  4. Target the message to your customer segment by importing the emails.

  5. Check “Send Push” and click “Create” and your offer will send!




7 Ways The App Is A Lifesaver

 

“Running a business is all smooth sailing.”

- Said no one ever.

 

As much as we plan and prepare to make business operations seamless week to week, we are bound to occasionally hit a snag. In the golf industry, this can look like employee turnover, unpredictable weather, or last minute cancellations, among many other potential hiccups. When blindsided by these challenges, it can often lead to quick reactionary marketing decisions that may not be the best message to deliver to your customers.

In this blog, I’ve outlined a series of “trouble scenarios” and ways to get your golf club out of a bind using your app. By learning more about these slightly out of the box best practices, hopefully, you’ll feel more proactive communicating to your customer and maybe even find marketing opportunities when faced with similar challenges.


 

1. Last Minute Outing Cancelation - How To Fill Your Tee Sheet

Have you planned on having a packed course due to a scheduled outing and then the day before this planned event, the tournament organizer has to cancel? This can be a headache, especially because you probably spent that week turning golfers away, who wanted to play at your course. If in this position, sending a push notification to your app audience is a fast and effective way to fill your tee sheet. The message should direct users right to your booking engine to view and make tee times in the app within a couple clicks.

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2. Sunshine In February? Get More Out Of Your Golfers!

Ever been in the middle of your winter or off-season and out of nowhere you have a few days of clear skies and sunshine? This is typically great news, but it can involve scrambling to get the word out to fill an open tee sheet for the next day. Again, this is where in-app messaging is a reliable channel in immediately delivering that message to your audience. You can even set up an in-app deal featuring a golf package for up-sell opportunities since most likely your golfers are ill-equipped to play golf this time of year.

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3. Course Renovation or Update

Whether you are experiencing unpredictable weather or planned course renovation, it’s always a good idea to keep your golfers in the loop with any on-course updates for the day. When these scenarios come up abruptly it can be difficult to notify golfers of an update or to kindly abide to on-course change in play, such as cart path only due to heavy rains. This is when a geofence message over the course becomes a quick and seamless solution to notifying your golfers about course updates for the day. You may be thinking sending out an email to your whole database is just as easy and will be received by a larger audience. That is correct, however, broadcasting a message about your course being in a less desirable condition can have a lingering effect of keeping customers away from your course. By placing a location-based message over your clubhouse or parking lot, only golfers on site will be notified of the course update or instructions. Another useful messaging tool in this scenario is an on-course pop-up message. Using pop-ups allows you to add an image to the message, making your golfers aware of what to prepare for on a particular hole.

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4. On-Course Engagement

Engage with your golfers while they are on your course! Using pop-up notifications you can trigger messages based on which holes they are located at. This function can be applied in a number of ways to benefit your golf club. On hole 8, send a reminder to make an order at the turn or after their round, encourage them to “head to the clubhouse to enjoy a cold one”. Also, you can use pop-ups as a way to promote “digital hole sponsorships” during tournament play. Your club or tournament organizers can present a fee to local businesses for in-app advertising during the tournament day, making your course tournament experience stand out against your competition.

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5. Connect With New Tournament Players

Your course will be packed with players for an upcoming outing. Some of these players may frequent your course often, but others it’s their first time. You may think having manicured fairways and pristine greens will keep them coming back, but it’s not always that easy to keep your club top of mind. Take advantage of tournament days by promoting your app for live scoring, golf GPS, and tournament specific offers. This in-app deal can be anything from “Get $10 off a $50 spend” to “$1 off a sleeve of balls”. The key components are to make this deal exclusive and available for only one day to drive app downloads. This will not only provide a positive course experience but also the opportunity for you to market to these new customers post-tournament.

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6. Direct Foot Traffic To Your Operations Needing Help

When it comes to email marketing, we know promoting greens fee specials will get your golfers to your course, but often times, food & beverage or merchandise specials are not as strong of an appeal. You could send an email out on Thursday about daily happy hour specials and merchandise sales and by the time it’s Saturday and those golfers are at your club, they have already forgotten what deals are available to them. With geofence technology, you can create a custom message for your golfers as they arrive at your club with all new specials and offerings available. 90% of US mobile users keep their location services turned on, and because your customers will be in the vicinity of these offerings, the likelihood of purchase is much stronger.

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7. Driving Range Golf GPS

This spring we launched our Golf GPS feature for driving range facilities. This feature is easy to set up and allows for your golfers to have accurate yardage to range targets no matter what their location is on the driving range. No longer will your staff need to post grass tee yardages on a daily or weekly basis.

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PGA Show Recap: New Golf GPS, Mobile Food Orders, Marketing Help & More

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The 2018 PGA Merchandise Show is in the books and, per usual, with over 1,000 golf companies showing off their latest equipment, technology, and fashion - it did not disappoint!  Leading up to the Show, we had been fine-tuning and updating many new features and solutions to be released at the PGA Show. For those of you, who were not able to attend this year, here is a recap of what you missed!

 

New Golf GPS

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Our biggest announcement at the Show was the unveiling of our new app.  Now, when your players are using GPS, they can view each hole from an aerial view. At a quick glance, they know the front, center, and back of the green distance and when they select any location of the hole, they will get yardage. Each hole is beautifully customized and accurately mapped to ensure that if a player needs to avoid that tricky fairway bunker, they will have the tools to do so with your app.

 

Scorecard

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Other enhancements to the app include vertical scorecard, which opened up space to track players’ scores, as well as upload profile images for an interactive feel. Game formats are still available at the top right of the screen and players can share their scores with our social sharing feature at the bottom of the screen.

 

Add Visual Content

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A new general theme of the app is to incorporate more visual content to capture the attention of your audience. It’s no surprise that in this day and age of Instagram and Snapchat, that customers are compelled more by images than text. In fact, articles with images get 94% more views than those without. Another recent study found that posts with video receive nearly 300% more inbound calls. You may be asking yourself, how can I apply this to my Club App? Here is how: Now, with every Club Event, Pro-Tip, or News Item, you can add images and video. By adding visual content, your customers will value your app as a resourceful place of Club information they can easily find on their smartphone.  Do you have Spring and Summer Golf Clinics around the corner? Add videos of your Golf Professionals providing quick instructional tips! Let them show off their skill and experience to convert your customers to Golf Lessons, Clinics, etc.

 

BOOST | Golf Marketing Solution

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Given the success of BOOST in 2017, we brought on additional team members to represent their latest marketing solution at The PGA Show. This proved to be a smart call, as much of the three days at the show were filled with new and current clients interested to learn more. A common theme our BOOST Team heard at the Show from golf operators is difficulty in managing their daily marketing tasks. Also, when marketing is outsourced, often times it is handled by a team who may have a marketing background but is unfamiliar with the game of golf.  The BOOST Team is made up of marketing professionals specialized in the golf industry, who have refined a system to save time and money for their golf club clients.  BOOST manages weekly email campaigns, social media, in-app messaging, content, and graphic design for any marketing collateral. Based on the positive response at the Show, we anticipate significant growth for BOOST this year!

 

onTAP | Mobile Food Ordering & Delivery

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Some of our most exciting feedback at the PGA Show came from discussions about onTAP - click-to-order food and beverage app solution. This app enhancement allows for a seamless ordering and payment experience for customers. Gallus Partners were excited to hear they now have the ability to essentially offer the same mobile order and delivery option as national brands like Dominos, CVS, and Postmates.  

The Gallus Team had an amazing and productive week at the PGA Show. Thank you to all who were able to stop by and visit us! It’s always a pleasure getting to connect and visit with our partners. We can’t tell you how excited we are to implement the new app in the coming months!

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If you were not able to attend the show, but would like to learn more about the new app and Gallus Golf solutions, please contact support@gallusgolf.com.

Learn more about Gallus Golf Solutions at www.gallusgolf.com.

4 Holiday Messaging Ideas You Should Use

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The Holidays are in full swing and when looking back at 2016, spending exceeded $1 trillion, with the average U.S. adult spending $419 on holiday-related items.  Early forecast calls for the 2017 holiday season to be even stronger... So what does this mean for you? It's time to start marketing your Golf Club specials and memberships! We are here to help you stand out against the competition so your customers keep YOU in mind when crossing off their Holiday Gift List! Fortunately, with 76% of Americans using their mobile device for their holiday shopping, you have a good bet of converting in-app messaging to dolla dolla bills, ya'll!

 

How do you do this, you ask? Let's dive in...

 

1) Holiday Sale Message

Do you have any Holiday golf shop specials or an annual Holiday Sale? Send a Push Message out to your audience to promote your sale. Emphasize the significant discount with terms like "Major markdowns" or "Up to 75% OFF" and a sense of urgency using phrases like, "Limited Supply", "2 Days Only", or "Will SELL OUT!".  These examples may not exactly apply to what you are offering, but the key takeaway with a holiday sale message is to highlight the discount and demand for the products being offered.

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2) Gift Card Promotion

Year after year, more people prefer receiving gift cards for the holidays. In fact, the total gift card volume will reach $160 billion by 2018. That is a BIG piece of holiday-spending pie! But how do we compete with national sport retail stores? Well, we may have to get a little creative.  Offer a holiday special when a customer buys a gift card, they receive an additional free item with that purchase.  For example when a customer buys a $50 gift card, they get a free $5 gift card or sleeve of golf balls.  By adding value to their purchase, you are able to stand out against your competitors and drive incentive to spend. You can make it fun by calling it a "Naughty or Nice Special" - Be nice and give the additional gift to a friend, or naughty and keep for yourself.  Send this promotion out in a push message linking them right to your Online Store, so they can complete their purchase in 3 clicks, without even having to get up from the couch! Christmas shopping has never been so easy!

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3) Secret Santa Code 

Make shopping at your golf shop or online store fun this holiday season!  Send out a push message with a "Secret Santa Code" or phrase your customers can use at the time for payment for a special discount.  Maybe the message is, "Say 'Rudolf' at your time of payment for 20% off your golf shop purchase" or "Enter code 'MERRY' to get 10% OFF your online purchase", directing them to the Online Store in the push message.  One thing to note is to provide an expiration date so there is a sense of urgency to shop and take advantage of the special discount.

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4) 12 Days of Christmas Special

Create 12 "Daily Deals" and promote them each day using with a push message. These deals and specials can be small and range from anything to "$5 Off Greens Fee" to "Appetizers - Buy One Get One Half Off". When sending out these series of messages, it’s best to be consistent in the time of day the message is sent. We would suggest sending these out in the late morning, as it allows time for customers to redeem these offers the same day. Of course, if 12 days is too long, you can always shorten the length of the campaign to “7 Days of Christmas”.  Making it unique to your Golf Club and fun for your customers is the idea here.

There you have it, four ideas that your Golf Club can use to promote your holiday specials directly to your customers.  In addition to in-app messaging, be sure to advertise any holiday specials on social media and email. If you need marketing help or would like to learn about our BOOST Marketing Program, please reach out to Molly Jasco. She is our BOOST Client Success Manager and handles the marketing strategy for many of our golf course clients.
 

If you need any assistance in setting up a message, please reach out to your Account Manager. We are happy to help and wish you a VERY MERRY HOLIDAY SEASON!

Growing User Engagement

Do your users know all they have with your app?

This week we are going to share some ideas to increase your users' engagement with your app.

 

Located on the "Promote" page of all of your dashboards is a link to a video that begins with a slide that says "So what can you do with our app?"  Having your users view this video will greatly increase their engagement.  So, our recommendation is to take that link and put it into a custom button in your app, feature this video on our Facebook page and Twitter feed, put the video on your website, and push users to it in any other marketing you might be doing.  Here is the video for you to see (the link to the video is, https://youtu.be/XQZAToP_GVQ ):  

This idea we are borrowing from a very forward-thinking and bright course operator, Ryan Mulvey from Bay Point Golf and Tennis Club in Panama City Florida:  Host a tutorial event at your club:

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If your user base or client base is too large to host the event at your club, make this tutorial a webinar where your users are in the comfort of their homes with app in hand while watching the webinar on their computers.

Reach out to me with any ideas or questions, rob@gallusgolf.com or 858.437.9262

 

Making Your App Your Primary Marketing Channel

This week's post from Brandon Clark, National Sales Director
 

Your Branded Mobile App Will Be Your Primary Marketing Channel In 2017 And Beyond!!

Sure you’ve heard it all before.

  • “Mobile technology is revolutionizing how businesses (including golf courses) communicate with their customers.”
  • “In the 2017 business environment it is critical your facility has a branded presence on all of your customers’ phones.”
     

Well, the data is in, it’s all true!

In 2017 it is imperative for your facility to not only get onboard with mobile technology but your staff, top to bottom, must embrace your app. With you and your staff working together to actively promote your Gallus app the sky's the limit for generating new revenue and providing a better customer experience at a fraction of the time and cost of other marketing and advertising channels.

 

  • In 2015 40,402 business apps were created
  • Smartphone users now spend only 14% of their time in web browsers while they spend 86% of their time on mobile apps.
  • In 2016 62% of businesses surveyed either have an app or are planning on building one. Of those surveyed 20% use their apps for branding, 30% for generating revenue, and 50% to engage their customers.
  • We spend 174 minutes on our mobile devices every day.
  • $74 Billion in sales were made through mobile apps in 2015. That is up 32% from 2014. We expect a similar jump when the 2016 numbers come in.
  • For mobile shoppers there a fewer transaction on mobile websites and more transactions on mobile apps. Today's consumers prefer mobile apps for purchasing because it’s a smoother checkout process, an app is easier to navigate, and an app is easier to read.
  • 30% of baby boomers download retailer apps, 50% of Gen X’ers, and 60% of Millennials. For those in the golfing demographics, the numbers are much higher.

 

The lesson to be learned...

Driving downloads is absolutely essential. If you are not, your competitors are. We promise you that. The math is obvious - the more downloads you have, the larger your audience - the larger your audience, the greater your effect.

Here are some great previous tips to click on to learn some unique ways to drive more downloads to your app. (click on each to read them)

  1. Mapping Your Practice Range
  2. Flash Tournaments
  3. Drive Downloads through a Facebook Call to Action Button
  4. Video to Promote your App
  5. Automated Smart Banners on your mobile website
  6. The Gallus Tournament Wizard
  7. Overcoming Download Objections

 

Full GHIN Integration Is Complete

Our recent App Tip is simply a video to detail the Full GHIN Integration piece being complete in the Gallus Tournament Wizard for your apps.  Until now, golfers were able to post their scores at the end of their rounds, but now you can enter a golfer's GHIN number and have the most current index, thus course handicap, for the golfer for any league, tournament, or event.

 

Check out the video below, and as always, reach out to me with any questions you may have: rob@gallusgolf.com or 858.437.9262

Growing Downloads As The Season Ends, Or Is About To Begin

From where we sit right now with our 600+ golf courses we work with, it is an interesting time of year.  So many of you are looking into your last 6-8 weeks of your season, while the rest of you are prepping for your season to begin.  Either way, downloads are key, and NOW is the best time to have as many as you can get.  If you are heading out of season, it keeps you connected to your golfers during your down time.  If you are heading into season, it helps you build a stronger year.

Here are some simple methods to grow your downloads in bunches:

  1.  In the dashboard of your app, there is a button labeled "Promote".  There are numerous resources and suggestions on that page, including graphics you can download to print or use online, a link to a video commercial for your app you can share, links that go directly to the app stores for you to link to, an email template, and more
  2. Visit this previous post about FLASH Tournaments at your course to drive downloads in bulk: CLICK HERE
  3. Set up Loyalty/Rewards Programs in your app, and then promote the program.  Watch this video to learn more:  CLICK HERE 
  4. Promote the Monthly Tournament Series as a way to increase repeat play and provide your golfers with a month-long competition with prizes provided by us: CLICK HERE

 

Any other creative ideas, and any help you need, reach out any time: rob@gallusgolf.com or 858.437.9262

Setting up your Loyalty/Rewards Programs

 

It's new.  It's LIVE on your dashboard.  It's Simple.  It's going to be huge for you!

 

Introducing YOUR OWN, Custom, Branded Loyalty/Rewards Program.

 

Check out how one of our clients is branding and promoting it:

 

Here is a little more about the program:

 

PLEASE, give us a call to help you set these up in your app.  You can reach out to me directly at rob@gallusgolf.com or 858.437.9262.  Also, here is a link to watch a tutorial video for setting up your loyalty programs:  https://vimeo.com/16563422

 

NOW FROM GALLUS -- Included in Your Apps....Loyalty/Rewards !!!

Reach out to help get this set up in your apps now!

 

rob@gallusgolf.com or 858.437.9262

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Driving Engagement with In-App Contests

Any of you who have been following me know, user engagement is a hot topic with me.  I wake up in the middle of the night thinking about ways to increase your users' activity with your apps.  This week I am sharing one of those middle of the night ideas.  Please let me know if you need any help setting this up in your app.

 

THE CONCEPT:   My example is a Trivia game, but you could do this, or a Scavenger Hunt, or really any kind of game that requires a response from your users.

 

 

THE PATH:  First, build a Google Form for Each question/clue you want to put forth.

 

 

(Click on any of the images below to get a larger view)

 

                        Next, connect that form to your app with a Custom Button:

 

Next, Send a Push Notification announcing your contest and deep linking to the button in your app connected to the question/clue form:

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Finally, Review your responses and notify your winners!

 

 

HERE is what your golfers will see in their apps:

 

 

What's to gain by doing this?

  • Increased engagement and excitement about your app overall
  • With increased engagement, when you send other push notifications, your users are now paying closer attention
  • Users that are tuning into you more than they are your competitors,which means more rounds, happier customers, and higher revenues
  • FUN---you gain some fun!

 

WE WANT TO HELP YOU SET THIS UP IN YOUR APP, SO PLEASE REACH OUT FOR HELP IN GETTING THIS DONE WITH YOUR CONTEST IDEAS.  858.437.9262 or rob@gallusgolf.com

 

 

Prepping for a season of Push Notifications

For our clients a change of seasons is occurring right now.  Many of you are entering your busy time of the year, and many are exiting.  Either way, now is a great time to refine or add segments for your audience for push notifications.

 

The experience for your users will be one of the following:

 

  1. If they already have your app, the next time it is opened it will prompt them to answer your new segment set up in a couple easy steps.
  2. If they are downloading your app for the first time, the app will take them through these steps upon their first open.

 

Here are some suggested Custom ID segments:

  1. Birth Month, with each of the 12 months as an option.  Wish these customers of yours a Happy Birthday during their month.  Possibly even offer a corresponding special offer to them.
  2. Local Region, if your clients are coming from a range of areas and it would benefit you to be able to target those regions in messages
  3. When You Play, with your options being Weekday, Weekend, Morning, Afternoon, etc.
  4. Skill Level, with options of Beginner, Improving, Advanced, etc

Custom ID's like these will allow you to target your audience, matching it to specific offers.  When building a Custom ID, this is exactly what you should have in mind.

 

As always, if you need any help, please don't hesitate to reach out.  rob@gallusgolf.com or 858.437.9262

A Report Card, and Continuing to Improve

Sometimes to move forward it is important to take a moment to reflect on where we have been and the trends we have been following.  One of the biggest Key Performance Indicators that I keep pointing to is user engagement.  When I refer to user engagement, I am talking about how much time and how active the people who have downloaded your app are with it.  The stronger the engagement is, the stronger your marketing messages and relationship with your users become.

 

There are a few key components to driving a high level of user engagement:

 

  • Content -- I have said before that "Content is King", and you've listened.  The stats I will show below will demonstrate how well you did in 2015, and our goal with you is to continue that huge growth we have experienced with your apps.  That said, a consistent level of attention to the content of your app, content that will give your users reasons to be paying close attention often, is the most important thing you can do
  • Communication -- Push notifications are an absolute must.  We have found that our apps with the highest level of user engagement are also the ones that are sending on average at least 4-6 push notifications per month.
  • Growth -- Continuing to grow your user base is a never ending task.  Resting at a certain number of downloads is a huge mistake.  It should be a goal of yours to see a consistent level of growth in your download number, and continuing to keep that top of mind for your staff when communicating with your clients, keeping your download collateral visible online and in social media, and promoting the app at least once a month in some format are all keys to growth.

 

Here is a year over year engagement comparison for apps in general:

 

This report is based on apps in general around the world.  It details a comparison between 2014 and 2015 for user engagement.  Notice that the number of times the app was launched increased in 2015 over 2014, but also that the average amount of time spent in the app increased from 5.7 minutes to 6.02 minutes.  This is telling us that, in general, people are using and engaged with apps much more now than they have been previously.

 

So, I wanted to see how you are all doing with your apps by comparison to apps in general worldwide.  We made a big push in 2015 to work with you to raise the level of engagement, and while I am sorry to say in 2014 we were behind general app averages for engagement, I am thrilled to say we SMASHED these general numbers in 2015.

 

Here is our year over year engagement comparison with 2014 shown above 2015:

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So, while apps in general in 2014 were seeing an average session time of 5.7 minutes and were ahead of us, YOUR hard work and dedication to growing your apps in 2015 paid huge dividends and we are over 67% ahead of apps in general in engagement for 2015 with a 10 minutes and 20 seconds average session versus 6.02 minutes for apps as a whole.  NICE WORK!!!

 

So, what do I want you all to take from this?  We operate here from a level of positive dissatisfaction, meaning we can be happy about this current success, but never content with where we are currently at, always wanting to improve.  My challenge to you for the balance of 2016 is to continue the phenomenal growth.  Increase your engagement because the efforts you made last year are showing benefits.  It is time to ride that wave.

 

How do you do it???  See the points above:  Content, Communication, and Growth.  AND, continue to lean on us even more.  We are thrilled with these numbers and want to do all we can to continue to help you.  If you haven't lately, REACH OUT TO US NOW, to help you with a strategy and action plan for this year, and let's get to work.

 

My office direct, 858.437.9262 or rob@gallusgolf.com