Golf Technology

Gallus News - Gallus Golf To Speak At The 2018 Golf Inc. Strategies Summit

Jason Wilson And Rob Hoffman Of Gallus Golf To Speak At The 2018 Golf Inc. Strategies Summit

 

Published in The Golf Wire on June 20th, 2018.

 

 

San Diego, CA - The Golf Inc. Strategies Summit is one of golf's biggest conferences and meeting grounds for CEO's, owners, and managers. This year's event will be held at the Omni La Costa Resort & Spa in Carlsbad, CA from September 17th - 19th. In attendance will be 400+ golf industry professionals eager to learn about the future of golf, network, and build business relationships. During this 3 day conference, there will be 26 educational sessions, 8 networking events, as well as the opportunity to play in a fun golf outing at The Champions Course at the Omni La Costa. 

On the agenda to speak at The Golf Inc. Strategies Summit will Jason Wilson, CEO of Gallus Golf, and Rob Hoffman, VP of Operations. Both are considered industry leaders among the golf community with their combined insight on technology and marketing solutions for golf clubs. Gallus Golf is the #1 custom app provider in the golf industry with 750+ partnered courses, powering them with tools to connect with their customers and enhance the golf experience. With it's continued dedication to innovation, it's no surprise one of the most anticipated educational sessions of the Strategies Summit will be with Wilson and Hoffman, of Gallus Golf. This year their session topics will be centered around applying High Tech Marketing, Big Data, and Artificial Intelligence to golf.

CEO of Gallus Golf, Jason Wilson says, "For me, the Golf Inc Strategies Summit is a phenomenal opportunity to learn what the top course operators are doing to embrace new strategies and technologies to grow their business. I always look forward to participating in this event that is so focused on education." 

Rob Hoffman, VP of Operations at Gallus says, "The Summit is one of my favorite conferences to attend each year because of its format. It is designed so well to target different segments of the industry and allow attendees to pick and choose which sessions best fit their reasons for attending, and Golf Inc. always does an outstanding job at building sessions relevant to today's educational needs for all types of facilities. It will be an honor to speak there again this year." 

REGISTER FOR THE 2018 GOLF INC. STRATEGIES SUMMIT

About The Golf Inc. Strategies Summit
The Golf Inc. Strategies Summit (September 17-19th, 2018, La Costa Resort) is the golf industry's most influential conference for CEO's, owners and managers. Join 400+ of these leaders who are ready to collaborate, make deals happen and connect with new faces. Intimate and impactful interactions will help you cut through the noise, learn cutting-edge strategies and build meaningful relationships. To learn more, visit golfincmagazine.com/summit.
 

PGA Show Recap: New Golf GPS, Mobile Food Orders, Marketing Help & More

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The 2018 PGA Merchandise Show is in the books and, per usual, with over 1,000 golf companies showing off their latest equipment, technology, and fashion - it did not disappoint!  Leading up to the Show, we had been fine-tuning and updating many new features and solutions to be released at the PGA Show. For those of you, who were not able to attend this year, here is a recap of what you missed!

 

New Golf GPS

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Our biggest announcement at the Show was the unveiling of our new app.  Now, when your players are using GPS, they can view each hole from an aerial view. At a quick glance, they know the front, center, and back of the green distance and when they select any location of the hole, they will get yardage. Each hole is beautifully customized and accurately mapped to ensure that if a player needs to avoid that tricky fairway bunker, they will have the tools to do so with your app.

 

Scorecard

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Other enhancements to the app include vertical scorecard, which opened up space to track players’ scores, as well as upload profile images for an interactive feel. Game formats are still available at the top right of the screen and players can share their scores with our social sharing feature at the bottom of the screen.

 

Add Visual Content

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A new general theme of the app is to incorporate more visual content to capture the attention of your audience. It’s no surprise that in this day and age of Instagram and Snapchat, that customers are compelled more by images than text. In fact, articles with images get 94% more views than those without. Another recent study found that posts with video receive nearly 300% more inbound calls. You may be asking yourself, how can I apply this to my Club App? Here is how: Now, with every Club Event, Pro-Tip, or News Item, you can add images and video. By adding visual content, your customers will value your app as a resourceful place of Club information they can easily find on their smartphone.  Do you have Spring and Summer Golf Clinics around the corner? Add videos of your Golf Professionals providing quick instructional tips! Let them show off their skill and experience to convert your customers to Golf Lessons, Clinics, etc.

 

BOOST | Golf Marketing Solution

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Given the success of BOOST in 2017, we brought on additional team members to represent their latest marketing solution at The PGA Show. This proved to be a smart call, as much of the three days at the show were filled with new and current clients interested to learn more. A common theme our BOOST Team heard at the Show from golf operators is difficulty in managing their daily marketing tasks. Also, when marketing is outsourced, often times it is handled by a team who may have a marketing background but is unfamiliar with the game of golf.  The BOOST Team is made up of marketing professionals specialized in the golf industry, who have refined a system to save time and money for their golf club clients.  BOOST manages weekly email campaigns, social media, in-app messaging, content, and graphic design for any marketing collateral. Based on the positive response at the Show, we anticipate significant growth for BOOST this year!

 

onTAP | Mobile Food Ordering & Delivery

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Some of our most exciting feedback at the PGA Show came from discussions about onTAP - click-to-order food and beverage app solution. This app enhancement allows for a seamless ordering and payment experience for customers. Gallus Partners were excited to hear they now have the ability to essentially offer the same mobile order and delivery option as national brands like Dominos, CVS, and Postmates.  

The Gallus Team had an amazing and productive week at the PGA Show. Thank you to all who were able to stop by and visit us! It’s always a pleasure getting to connect and visit with our partners. We can’t tell you how excited we are to implement the new app in the coming months!

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If you were not able to attend the show, but would like to learn more about the new app and Gallus Golf solutions, please contact support@gallusgolf.com.

Learn more about Gallus Golf Solutions at www.gallusgolf.com.