best golf club app

Why Mobile Loyalty Works

After nearly two years of incorporating some form of loyalty programs into apps we offer, we are seeing some astounding results.  I wanted to share some statistics of not just our app, but the mobile loyalty world, in general, to help you draw some of your own conclusions about these types of programs, and as always, my team and I are at the ready to help you set your own program up, or refine the one you have.

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Before I dig into how our apps are doing, let me share some about mobile loyalty programs in general.  

Customers have choices.  Whether it is where they get their coffee each morning, what they are doing for dinner, which hotel or airline they will travel with, or which golf course they will play regularly - loyalty can be a make or break proposition for a business of any size, but in particular a small to medium size business like a golf course.  When a company with a brand as strong as a Starbucks, Jersey Mike’s, or Marriott International that can live on its brand alone is recognizing the importance of rewarding loyalty, if you are not doing the same in your golf course, you are likely missing out daily.

Further, when a low margin business like a Starbucks (maybe making $1 per purchase per customer at times) is willing to provide a discount or freebie for loyalty - you have to stop and take notice of that when you are reeling in sometimes dozens of dollars in profit per customer per purchase.  

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But it’s not just the fact that brands are winning with rewards programs now - it is the fact that consumers are becoming accustomed to them and traffic to the businesses offering them is following.  In 2017, 64% of businesses that offered a loyalty program reported an increase in memberships over 2016. The majority of those cited the fact that mobile components of their loyalty programs were the largest contributors to that growth.  

Getting the program onto the device that is attached to their hand constantly works!

In a study recently, customers reported they would be further engaged in loyalty programs if they were simple to join and easy to access.  Having the program on their phone is the easiest path to satisfying that requirement.

Our statistics reinforce this:

  • In one year of offering points programs for loyalty within our apps we have had 74 clubs employ them.  These 74 clubs have accounted for over $5.3 million in spending within the programs, an average of over $71 thousand per club.

  • Further, the number of users in those programs averaged $483 each in their spending within the loyalty program

  • In addition to this, within our punch programs, 159 clubs have added one of these programs or more and they have accounted for an average of 98 participants each with nearly 33,000 punches recorded.

  • In the punch programs, 22% of the programs have been completed, meaning 1 in 5 people have been engaged enough to earn a reward, and that is early in the season that I am writing this - you can imagine what that number will be by the end of this golf season!

I could continue to ramble on about this and share more and more stats, but the bottom line is this - add a program if you don’t have one.  Promote the ones you do have if you do. Consumers are looking for them, and they are producing significant results - plus you already have the best tool to deliver it to them with your app!

Let us know how we can help!  support@gallusgolf.com

Gallus News - Gallus Proves Golfers Want Mobile Loyalty Programs!

 

Gallus Golf introduced their mobile loyalty tools for punch card programs in 2016, and followed with a points program in 2017. Since that time, there has been major growth in loyalty participation and program adoption for their partnered golf clubs. In a recent report, Gallus Golf's partnered clubs using their loyalty points tool saw a total spend of over $5.3 million since 2017. This averages more than $71 thousand per course with an average spend of $483 per participant. 

In 2017, 64% of brands reported an increase in loyalty memberships over the last year, and accredited mobile components as the biggest contributor. When it comes to marketing communications, 60% of customers said mobile app messaging is their preferred channel to engage with a loyalty program. It is commonplace today to see big brands in the retail industry adopt these mobile marketing strategies for loyalty redemption and tracking. With the abundant resources major brands have, it's no surprise they would engage with their customers through their branded mobile apps. 

"We hope these results are eye opening for the golf industry, proving golf clubs can also expect to see stronger customer engagement with loyalty programs via mobile" says Jason Wilson, Gallus Golf CEO. "The loyalty program concept is nothing new, but making it instantly available via the course app on the consumer's smartphone is a change from the traditional method. It is a common misconception that much of the golfing demographic is less inclined to adopt mobile technology. Based on these loyalty statistics, this is simply not the case." Most consumers prefer mobile over other forms of communication channels. With the continued penetration of mobile apps, wallets, and general dependency on technology this is only anticipated to grow in demand.
 

5 Ways To Use The Offer Locker This Season To Drive Additional Spend!

The 2018 Season is upon us... The days are longer, the weather warmer, and the golfers are flooding to courses after what many experienced as a painfully cold and wet spring in much of North America. Now that the weather has turned, you may be asking how you can get the most of the 2018 Season and stand out against the competition? How can my golf club attract more golfers without heavily discounting tee times via online booking services?

 

We Have Good News For You…

The beauty of having your branded golf app is that you now have an engaged golf audience, who are interested in your club, and strong potential to be a loyal customer. Of course, putting in the time and marketing efforts is essential to keeping the customer relationship alive.  Fortunately, the messaging and loyalty tools you have available with your app will help drive additional spend and increase the lifetime value of your customers!

The Offer Locker is a rewards tool with the flexibility to bring in-app deals to your customers to encourage engagement and drive loyalty. Since the inception of the Offer Locker in Fall 2017, 580 offers have been created by our partnered clubs. These offers have produced over 10,000 viewers during that short time and produced over 3,100 direct revenue driving redemptions. This equates to a conversion rate of 31%, during a time that is slower part of the season! Considering, the average conversion rate for digital marketing methods is anywhere from 2.35 - 5.31%, it's safe to say mobile marketing will drive more revenue to your club! Plus, unlike advertising on Facebook or Google, it's included with your app!

31% > 2.35% - Lets Take A Second To Think About That...

 

If you need more persuading, below are a list of more reasons why you should use the Offer Locker this season:

  • Generate More App Downloads

  • Attract Quality Customers

  • Keep App Content Fresh And Fun For Your Audience

  • Market To An Engaged Audience

  • Increase Positive Word Of Mouth

  • Promote Value-Added Packages, Not Discounts

 

This article will break down 5 ways you can use the Offer Locker tool to create value-added bundles to generate additional customer spend, and best ways to market those offers via in-app messaging.

 


1. Tournament Specific Offer

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Often times when golf clubs are booked for a tournament, they host players for the day on their course, hope any new golfers enjoy their experience and cross their fingers that they return. Now with the Offer Locker, you can proactively retain new customers by providing a Tournament Specific Offer. Depending on the golfer type, you can create something that is a deal on Food & Beverage or special on something at your golf shop.  By creating a same-day and exclusive deal to players, you will generate more downloads, customer spend, and ongoing communication post tournament. When using the Gallus Tournament Software, include these details in the tournament description and rules. Even if players are not redeeming the offer, they still have your app on their phone and now you have the opportunity to market to them!

 

 


2. Golf Packages

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When golf is top of mind, promote an investment - not a discount! By having a golf package, for example Buy 4 Rounds for $150, you are providing the golfer with an ongoing value they can use throughout the season. This in turn, lays the foundation for stronger customer connection and opportunities to upsell in their return visits via food & beverage and merchandise spending. Having an offer like this involves some discount, of course, but it’s well worth the price for ensuring return visits by new customers and opportunities for additional spend.

 

 

 


3. Summer Golf Bundles

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Use your course offerings as a way to package up the perfect Summer Bundle or Experience for your customers. This will depend on what inventory is available and what profit margins are for specific items when bundling together, but you can get creative with this!  Create a summer bundle for a hat, sleeve of balls, and sunscreen for $35. Or promote a golf package of polo shirt and $50 range card for $75. Capitalize off the season and create a sense of urgency that these deals will not last long, so your customers jump on the opportunity to redeem.

 

 

 


4. Big Ticket Items

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Often times courses feel the only way to drive spending to their club through heavily discounted offers on tee times and/or merchandise.  Although the Offer Locker has the flexibility to promote discounts on lower priced items in your golf shop, we want to suggest ways to increase spend. Get your golfers to think big picture in their investment to play this season by creating Unlimited Range Special Pass or Mid-Season Membership Special. With a higher price tag attached, there is no denying the redemptions may be lower in numbers, however, you are providing golf deals to your customers without diminishing the value of your brand.

 

 

 


5. High Season & Busy Holidays

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Use the busy season and Holiday weekends, to promote new offerings at your club. With the flexibility of the Offer Locker you can market new menu items, golf instruction clinics, Summer merchandise, and more. Want to drive more spend to your golf shop? Have an offer that is spend $100 get $10 off. With the proper in-app messaging (we will dive into that later..) you can direct your golfer foot traffic right to operations of your business that need extra attention.
 

 

 

 

 


Promote Your Offer. Here’s How:

Now that you have your offers activated in the Offer Locker, let’s go through the best methods of promoting them using our in-app messaging tools. Some of the benefits of having a branded mobile app with Gallus Golf is that you have an engaged following of customers, who you can market to - FOR FREE! Following the recommended steps below will only help in increasing the conversion rate from offer view to redemption, and more importantly, average customer to loyal customer.

 

1. Promote Via Push Notification

It goes without saying, but the first thing you should do when your offer is live, is send a push notification to your audience. This will get instant views, and if any customers receive the message at your course, it may even result in immediate redemptions. Keywords with strong call-to-action conversions are “Learn More”, “Shop Now”, “Get X% Off”, “Buy Now”, “Last Chance”, “Today Only”, among others, according to recent report by Sprout Social. If your offer is available for a month, continue to push the message every 1-2 weeks.

 

2. Welcome Geofence Message Over Your Course

In your Gallus Golf dashboard, you can create up to 20 geofence messages. These are typically placed over competing course, golf megastores, and shopping centers with heavy foot traffic. However, the most important location to put a geofence is over your own course. We call this a “Welcome Geofence” and in most cases, this will deliver the most messages to your golfers than the other 19 geofences combined. When you have the opportunity to deliver a message to hundreds of golfers arriving to your course over a weekend, strike while the iron’s hot and send them a message about your Offer Locker deals. They could receive the message while being 50 yards away from the Clubhouse, where you are promoting a food & beverage special, so the conversion can be much more effective.

 

3) App News Item

You always want to keep your app content fresh and fun, and who doesn’t like a deal?! Creating a news item is fast and simple, as well as has the effect of capturing the attention of users opening the app, as a featured banner. Be sure to guide users to “find more information in the Offer Locker” so they can review and redeem when at your golf club.

 

If you have any questions about the Offer Locker and/or need assistance in setting up a deal, please reach out to your account manager or contact us at support@gallusgolf.com.

Gallus News - 69 Golf Courses Have Launched Their Mobile Apps With Gallus Golf In The Last 90 Days!

Released on The Golf Wire June 8th, 2018

 

 

San Diego, CA -

From March 1st to May 31st, sixty-nine golf courses have launched their apps with Gallus Golf. When comparing numbers of apps added by Gallus in years past during this same time period, this is a 150% increase from 2017 and 330% from 2016. These statistics reflect the value of mobile technology and it's vast penetration into market. This summer of 2018 marks the 10 year mark of mobile applications inception, and in that short time there are over 2.2 million apps available in Apple App Store with over 197 billion mobile app downloads worldwide. When comparing the time people spend on technology devices, on average, 57% is spent on mobile devices.

Given the market's dependency on mobile applications, it's no surprise we are seeing golf clubs adopting this technology more and more each year. Golf clubs understand the value mobile brings to their customers in a variety of areas such as online bookings, tournament scoring, on course golf GPS, messaging, direct food & beverage ordering, as well as utilizing their branded app as a hub for marketing initiatives. 

Mobile apps connect courses and golfers directly, enhancing the customer experience on and off the course. Among the 69 new courses added, 14 are private country clubs. Adding to the member experience and expected customer service a club should provide its members, the apps are a perfect fit.

Included in the private clubs and resorts added are The Fairmont Banff Springs Golf Club, Fairmont Jasper Park Lodge Golf Club, Falmouth Country Club, Legacy Pines Golf and Country Club, and Cherry Creek Golf Club.

In the short time these clubs have been promoting their app they are experiencing a strong customer demand with their engaged users. For example, Cherry Creek Golf Club began promoting their app in the beginning of April 2018, and within a two month time period they have nearly 1,000 app downloads and have produced 147 direct revenue generated activities. 

Because of this enormous growth, Gallus is investing considerable efforts and funds into deepening the connection between course and customer/member. Short and long-term future plans include integrations with Point-of-Sale systems with Artificial Intelligence for smart messaging, manufacturers for direct E-Commerce opportunities, and other software providers to include a suite of best-in-class services all from the mobile app as a hub.

 

Read Article at The Golf Wire

9 Reasons Why Golf Courses Win With A Mobile App

One the biggest trends we are seeing in the golf industry right now is the growing popularity of mobile golf apps. Hundreds of golf courses are using them to streamline online booking, shopping, score tracking, and social communities within their member and customer bases.

So, why is it so useful for golf courses to make use of a mobile app? The main reason is that mobile apps represent an incredibly powerful marketing platform for selling tee times, pro shop items, and even food & beverage.

While it's great that so many golf courses are adopting this new technology, it’s important that golf operators understand how to get maximum value out of the wide range of marketing benefits that apps provide. Mobile apps are proven to have a high rate engagement rate because Americans spend 89% of their time in an app while using their phones. So, if golf courses want to benefit from the mobile revolution they need to have an app. These days, almost no one will use a mobile browser to book their tee time or engage with their club.

Golf course apps include two powerful marketing tools, push notifications and in-app messages. Push notifications are the little banners an app will send to the front screen of your phone when a news story breaks or you get a text message. In-app messages are messages that are sent to a user directly within an app. Both have a wide variety of uses and will dramatically increase engagement.

 

For this article we collaborated with Alex Lavoie from Chronogolf, the industry leader in cloud-based club management software.

- Molly Jasco, Marketing Manager of Gallus Golf

 

What are push notifications and in-app messages useful for?

1. Promotion announcements

Users of your app who have enabled push notifications represent a captive audience. Whenever your course has a new discount or promotion, you now have access to marketing real estate directly on the front page of your customers’ phones.

Best of all, if the promotion is appealing to the app user they can purchase whatever tee time, pro shop item, or restaurant deal you are promoting directly from their phone.

A fast and effective way to utilize push notifications, is when you want to get the word out about last minute offers and deals. For example, if a tee sheet is wide open for the following day after 2 pm, send your audience a special twilight rate. The true power of this, versus email for example, is the immediate impact you can have. This message delivery, similar to a text message, grabs the user’s attention, unlike email which often receives a delayed response.

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2. Event Invitations

Email used to be the most effective channel for promoting an event, today it’s the mobile app. Whenever your course announces a new tournament or event, a well timed push notification can encourage players to RSVP to the event directly from their phones. If desired, mobile apps can also display who is attending, provide menu options, start times, an itinerary and any other event related details.

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3. Sending Reminders

Reduce no shows and late starts by reminding players about their tee times. If the player is going to be late they can reschedule their tee time directly from the app. As well, reminders are helpful for ensuring that attendance at tournaments and events is maximized.

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4. Keeping Golfers Updated

Sometimes the weather just won’t cooperate and you have to notify players that their tee time is delayed or that the course is closed. Your customers really appreciate being kept in the loop especially if they get a notification directly to their phone regarding changes in weather, start times, or tee time availability. Providing real time course notifications to your audience will increase the value of your app from the golfer perspective, and make it clear you are not only sending promotional messaging.

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5. Thank You’s and Congratulations

After a tournament send a quick thank you note to all who participated or congratulate player for getting a hole in one or improving their handicap. Occasionally sending these kind of notifications helps personalize your app and will ultimately drive more engagement. In addition, this can be a great opportunity to increase customer retention by adding a discount or offer off their next visit at your club.

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6. Geofenced Notifications

Perhaps the most powerful aspect of mobile golf apps is their ability to send notifications based on geographic location. Timing is key for reaching users in a meaningful way. It’s impactful when a customer receives a notification showcasing deals in the pro shop and restaurant when they arrive in the parking lot. Research from a recent study shows 36% of people who shop using apps said a mobile location-based push notification influenced an in-store purchase they made.

Promote merchandise specials, new food menu items, or events to sign up for in the golf shop. By promoting these offerings to customers who are physically at your location, your chances of closing that sale are much greater.

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7. Sparking a Conversation

Encourage your customers to raise their voices about their experience at your course. Push notifications are capable of directly asking a customer how they felt about their experience after a round at your golf course. Ask for feedback, pro shop item requests, or restaurant menu ideas.

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8. Recurring Push Notifications

Having a regular check in message is a great way to connect with your customers and build your push notification open rates. Having a weekly or monthly campaign that features “Pro Tip Tuesday”, “Golfer of the Month” or even a link to your regular newsletter will allow you to get greater leverage out of those campaigns that may typically be sent only via email. These can be used for promotional purposes or educational, we suggest making sure there is consistency in the time and day you send these messages out.

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9. Promoting Your Loyalty Program

Many mobile golf apps have built in loyalty features for customer rewards and redemption. Because golfers are typically downloading your app for core features like booking tee times, scorecard and golf gps, they are unaware that in-app deals or your loyalty program even exists. Including loyalty program-related push notifications is another way to balance out your content messaging and highlight additional value your app provides. Introduce your loyalty program to your golfers and use this channel to push a “double points day” or “your rewards will expire soon” to create a sense of urgency. If yourloyalty program is built into your app, you can guide your users directly to that page in your app when they open the message.

Best Practices & Tips For Creating Your Push Notifications

We’ve filled you in on a number of ways to use push notifications to connect with your customers and promote your business, now learn how to get the most out of your messaging.

 

 

 

  • Message Length: Short and sweet is the way to go. Users are flooded with messages all day long between news notifications, emails, and more, that having a short and concise message with a clear call to action will result in the best open rates.

 

  • Keywords: Engagement is highest when your message creates a sense of urgency or exclusivity. If a user sees they only have 24 hours to take advantage of a sale or they have early access to an event, they will be more likely to learn more. 

 

  • Segmentation: Use your app to segment your audience by user profile or interests. Now, you can send targeted messaging based specific customer criteria. Users will appreciate the relevant content, which will be reflected in higher open and conversion rates. 

A “Best-in-Class” Future for Your Business

Highlighting the Importance of Integrations, a Sneak-Peek into our thoughts on the future, and what you can do to help make it happen.

 

What is an integration when it comes to technology?  The way we see it, an integration will bring information (data), objectives, goals, and your overall strategy into alignment.  More importantly, the integration will include the ability to not just have these pieces aligned, but also working directly with your customers.

 

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Let’s begin with some reasons (and explanations) of why we feel integrations from Best-in-Class providers are important.

 

Improving Quality & Reliability

Let’s face some facts, not every provider is the best solution for every need for your business.  We at Gallus Golf feel we build a Best-in-Class solution with our custom apps for golf courses, but don’t expect us to be able to provide you with a Best-in-Class solution for a tee sheet and booking engine.  That is why we have positioned ourselves to be able to work with any of the many great providers out there in this realm. However, please continue reading below to learn why a full integration with your provider would be huge for you!

 

Raising Your Game with Your Clients

Data collection has been quite the buzz over the last couple years.  No offense, but each time I hear it spoken about and take a look at the audience watching the speaker, at least half of the people in the crowd are very engaged, but also very confused, and rightly so.  Speakers can go on until they’re blue in the face about collecting info from your clients, but without some method to put this knowledge gained to practical use, what’s the point in doing the extra work?  This is where integrations, and Artificial Intelligence, can begin to play a significant role for your success. If you can create a bridge between data collection and smart usage of that data, well then you’re cooking with gas!  Keep reading…

 

More Efficient and Cost Effective Use of Personnel

A good team can be your most valuable asset, however it is daily becoming more and more expensive to build that team.  As wage rates increase and needs to provide benefits become more expensive, it is key that you are able to get the most out of your investment in that team.  Integrations can provide methods to get your team having conversations about programs your course offers, showing clients merchandise, and able to get out from behind the counter from checking people in. All of these things can provide not just a higher level of service, but also more loyal customers spending more money with you, raising that return on the investment in your team to compensate for rising labor costs.  Again, keep reading for that peek into the future below for what we see integrations can provide you.

 

Okay, so you’ve kept reading as I begged you to!  Thanks!

I could have continued with more reasons why integrations are so important, but I assumed if I kept asking you to read on, eventually you would have given up on me!  Let’s get to the meat of the discussion - the future.

 

This is where I am going to lean on our collective imagination…

Scenario:

  1. Joe Golfer arrives at your golf course.  He has your mobile app installed on his phone and he has a tee time in 45 minutes from now.

  2. His phone triggers a geofence because he has arrived that sets a chain of events into motion.

  3. All of your systems are integrated and working in concert with one another and the following steps ensue:

  4. Joe gets this message on his phone “Welcome Back Joe! We are happy you’re here and see you have a 10:30 tee time. Tap “Yes” below to check in for your tee time now.”

  5. Joe taps “Yes”, and gets a confirmation message - “Thanks Joe, you’re all set. Your cart number is 32. Would you like to hit some balls on the practice range to warm up - Tap “Yes” if you do”

  6. Joe taps “Yes”, and gets this confirmation message - “Time to get your swing in the groove - your code for range balls Joe is 4356. Hit them long and straight!”

  7. Then 10 minutes before he is to tee off Joe could also get this message, “Joe, we know you usually play a ProV1x ball and enjoy a Bloody Mary at the start of your round.  Would you like us to deliver either of those to your cart before you tee off?” He is given a couple buttons to choose from for this then and makes his selection and your staff fulfills that order.

  8. Finally, 6 hours after he tees off Joe gets this message - “Thanks so much for playing the course today Joe. We’d love to hear your thoughts. Please tap the button below to complete a quick 3 question survey and receive 10% off your next round for doing so!”

 

I am sure you can see where I am heading with this.  Do you have to send that many messages? No. But I wanted to highlight how the integration would come into play for you, especially with Artificial Intelligence in the mix to interpret all of the data on each customer’s behavior and preferences and then ask smart questions to them.  Without an integration of your systems, none of this is possible. However, this is not some far off capability. We are not talking about the year 2045 here. This technology exists now and we have begun to implement some of it, and we are even working on the beginning of some integration capabilities now with providers you may already employ.


 

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What do we see happening while all of this technology is at work?

 

  • Your staff is able to interact with your customers in ways that don’t include the heft of having to process a lineup of transactions and then move on to the next customer.  They are out from behind the counter and talking with customers about upcoming events at the club, membership opportunities, general conversations about the customer’s kids or golf game right now - bottom line creating a more personal experience for your customer and making them feel as though they are at home when they come to your course.  Can you imagine how that will affect loyalty among your clients?

  • Your course goes viral!  This kind of experience, if you are among the first in your market to provide it, will launch a viral quality for you, having golfers talking among themselves about how cool it is to play your course and driving more traffic to you through the all important marketing tool - WORD-OF-MOUTH!

  • Relying on setting the technology to do the work for you will eliminate the lack of reliability in staff members remembering to ask the age old “do you want fries with that?” types of questions.  No stone will be left unturned, and it will happen with the language and timing you specifically choose because you have set it up that way. The pain of this not being done every time, or just not being done exactly how you want will be over.

What do you have to do to get the ball rolling with implementing these types of integrations?

 

Great question, glad you asked!  If you’re reading this blog post, in all likelihood you are either already a customer of ours, or you are seriously interested in becoming one.  We have started the process in the last 12 months to make these things happen for you with our technology and we feel the app because it is on your customer’s phone should be set up as the communication hub.  So, we have the ability for your other tech providers, where so much of your data resides and is collecting dust, to integrate with us. It is there, and we have forged a partnership with a Best-In-Class Artificial Intelligence provider to facilitate all of this.  We have been in some discussions with your other tech providers to highlight the importance we feel these integrations hold, and some have begun working on them.

 

You can help by simply keeping the conversation moving along with them.  When you speak with your other reps, or when you talk with us, ask about this.  Ask your booking engine, tee sheet, POS provider(s) if they are working on this type of integration with us to implement this for you.  We are open to working with all of them. Your success is always our goal.

PGA Show Recap: New Golf GPS, Mobile Food Orders, Marketing Help & More

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The 2018 PGA Merchandise Show is in the books and, per usual, with over 1,000 golf companies showing off their latest equipment, technology, and fashion - it did not disappoint!  Leading up to the Show, we had been fine-tuning and updating many new features and solutions to be released at the PGA Show. For those of you, who were not able to attend this year, here is a recap of what you missed!

 

New Golf GPS

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Our biggest announcement at the Show was the unveiling of our new app.  Now, when your players are using GPS, they can view each hole from an aerial view. At a quick glance, they know the front, center, and back of the green distance and when they select any location of the hole, they will get yardage. Each hole is beautifully customized and accurately mapped to ensure that if a player needs to avoid that tricky fairway bunker, they will have the tools to do so with your app.

 

Scorecard

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Other enhancements to the app include vertical scorecard, which opened up space to track players’ scores, as well as upload profile images for an interactive feel. Game formats are still available at the top right of the screen and players can share their scores with our social sharing feature at the bottom of the screen.

 

Add Visual Content

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A new general theme of the app is to incorporate more visual content to capture the attention of your audience. It’s no surprise that in this day and age of Instagram and Snapchat, that customers are compelled more by images than text. In fact, articles with images get 94% more views than those without. Another recent study found that posts with video receive nearly 300% more inbound calls. You may be asking yourself, how can I apply this to my Club App? Here is how: Now, with every Club Event, Pro-Tip, or News Item, you can add images and video. By adding visual content, your customers will value your app as a resourceful place of Club information they can easily find on their smartphone.  Do you have Spring and Summer Golf Clinics around the corner? Add videos of your Golf Professionals providing quick instructional tips! Let them show off their skill and experience to convert your customers to Golf Lessons, Clinics, etc.

 

BOOST | Golf Marketing Solution

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Given the success of BOOST in 2017, we brought on additional team members to represent their latest marketing solution at The PGA Show. This proved to be a smart call, as much of the three days at the show were filled with new and current clients interested to learn more. A common theme our BOOST Team heard at the Show from golf operators is difficulty in managing their daily marketing tasks. Also, when marketing is outsourced, often times it is handled by a team who may have a marketing background but is unfamiliar with the game of golf.  The BOOST Team is made up of marketing professionals specialized in the golf industry, who have refined a system to save time and money for their golf club clients.  BOOST manages weekly email campaigns, social media, in-app messaging, content, and graphic design for any marketing collateral. Based on the positive response at the Show, we anticipate significant growth for BOOST this year!

 

onTAP | Mobile Food Ordering & Delivery

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Some of our most exciting feedback at the PGA Show came from discussions about onTAP - click-to-order food and beverage app solution. This app enhancement allows for a seamless ordering and payment experience for customers. Gallus Partners were excited to hear they now have the ability to essentially offer the same mobile order and delivery option as national brands like Dominos, CVS, and Postmates.  

The Gallus Team had an amazing and productive week at the PGA Show. Thank you to all who were able to stop by and visit us! It’s always a pleasure getting to connect and visit with our partners. We can’t tell you how excited we are to implement the new app in the coming months!

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If you were not able to attend the show, but would like to learn more about the new app and Gallus Golf solutions, please contact support@gallusgolf.com.

Learn more about Gallus Golf Solutions at www.gallusgolf.com.

4 Holiday Messaging Ideas You Should Use

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The Holidays are in full swing and when looking back at 2016, spending exceeded $1 trillion, with the average U.S. adult spending $419 on holiday-related items.  Early forecast calls for the 2017 holiday season to be even stronger... So what does this mean for you? It's time to start marketing your Golf Club specials and memberships! We are here to help you stand out against the competition so your customers keep YOU in mind when crossing off their Holiday Gift List! Fortunately, with 76% of Americans using their mobile device for their holiday shopping, you have a good bet of converting in-app messaging to dolla dolla bills, ya'll!

 

How do you do this, you ask? Let's dive in...

 

1) Holiday Sale Message

Do you have any Holiday golf shop specials or an annual Holiday Sale? Send a Push Message out to your audience to promote your sale. Emphasize the significant discount with terms like "Major markdowns" or "Up to 75% OFF" and a sense of urgency using phrases like, "Limited Supply", "2 Days Only", or "Will SELL OUT!".  These examples may not exactly apply to what you are offering, but the key takeaway with a holiday sale message is to highlight the discount and demand for the products being offered.

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2) Gift Card Promotion

Year after year, more people prefer receiving gift cards for the holidays. In fact, the total gift card volume will reach $160 billion by 2018. That is a BIG piece of holiday-spending pie! But how do we compete with national sport retail stores? Well, we may have to get a little creative.  Offer a holiday special when a customer buys a gift card, they receive an additional free item with that purchase.  For example when a customer buys a $50 gift card, they get a free $5 gift card or sleeve of golf balls.  By adding value to their purchase, you are able to stand out against your competitors and drive incentive to spend. You can make it fun by calling it a "Naughty or Nice Special" - Be nice and give the additional gift to a friend, or naughty and keep for yourself.  Send this promotion out in a push message linking them right to your Online Store, so they can complete their purchase in 3 clicks, without even having to get up from the couch! Christmas shopping has never been so easy!

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3) Secret Santa Code 

Make shopping at your golf shop or online store fun this holiday season!  Send out a push message with a "Secret Santa Code" or phrase your customers can use at the time for payment for a special discount.  Maybe the message is, "Say 'Rudolf' at your time of payment for 20% off your golf shop purchase" or "Enter code 'MERRY' to get 10% OFF your online purchase", directing them to the Online Store in the push message.  One thing to note is to provide an expiration date so there is a sense of urgency to shop and take advantage of the special discount.

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4) 12 Days of Christmas Special

Create 12 "Daily Deals" and promote them each day using with a push message. These deals and specials can be small and range from anything to "$5 Off Greens Fee" to "Appetizers - Buy One Get One Half Off". When sending out these series of messages, it’s best to be consistent in the time of day the message is sent. We would suggest sending these out in the late morning, as it allows time for customers to redeem these offers the same day. Of course, if 12 days is too long, you can always shorten the length of the campaign to “7 Days of Christmas”.  Making it unique to your Golf Club and fun for your customers is the idea here.

There you have it, four ideas that your Golf Club can use to promote your holiday specials directly to your customers.  In addition to in-app messaging, be sure to advertise any holiday specials on social media and email. If you need marketing help or would like to learn about our BOOST Marketing Program, please reach out to Molly Jasco. She is our BOOST Client Success Manager and handles the marketing strategy for many of our golf course clients.
 

If you need any assistance in setting up a message, please reach out to your Account Manager. We are happy to help and wish you a VERY MERRY HOLIDAY SEASON!

Growing User Engagement

Do your users know all they have with your app?

This week we are going to share some ideas to increase your users' engagement with your app.

 

Located on the "Promote" page of all of your dashboards is a link to a video that begins with a slide that says "So what can you do with our app?"  Having your users view this video will greatly increase their engagement.  So, our recommendation is to take that link and put it into a custom button in your app, feature this video on our Facebook page and Twitter feed, put the video on your website, and push users to it in any other marketing you might be doing.  Here is the video for you to see (the link to the video is, https://youtu.be/XQZAToP_GVQ ):  

This idea we are borrowing from a very forward-thinking and bright course operator, Ryan Mulvey from Bay Point Golf and Tennis Club in Panama City Florida:  Host a tutorial event at your club:

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If your user base or client base is too large to host the event at your club, make this tutorial a webinar where your users are in the comfort of their homes with app in hand while watching the webinar on their computers.

Reach out to me with any ideas or questions, rob@gallusgolf.com or 858.437.9262

 

Quick.golf | Allowing Golf To Fit In Your Schedule

Gallus Golf is always looking for “out of the box” ideas and solutions to drive incremental revenue at your club. We love to see courses exploring non-traditional ideas to grow their business, deploying such things as FootGolf, Fling Golf, Disc Golf, and even Aero Golf (for the Robin Hood golfer). These examples are creative methods to bring new (mostly non-golfing) customers out to your club but don’t necessarily put actual golfers on your course.

 

One very obvious challenge golf courses face today is simply time. It takes 4+ hours to play a round of golf. All of us at Gallus Golf are golfers, and we all wish we had the time to get out to play more often. There have been a number of initiatives in the industry to attempt to address this growing challenge, and we are intrigued by the pay-by-hole alternative format introduced by Quick.golf.

Quick.golf is a web app that enables golf courses to easily offer golf in a pay-by-hole format. It was built to put time-strapped golfers on the course at times when the first tee might be empty, like the last couple of hours of the day. It’s not for everyone – it is not designed to replace your regular full-round customers nor disrupt your tee time cycles. What it is designed to do is add incremental revenue a few holes at a time, from current customers and maybe some new customers who like the idea of getting out to play just a few holes at a time, rather than a full round of 18 or 9 holes. It would certainly work for us at Gallus after a busy day in the office, getting out for a few holes to unwind and blow off some steam. And I can pretty much guarantee you that we’d also buy a beer (or two) while we are there.

Quick.golf built a great web app solution, but the great news is that it integrates seamlessly with our Gallus apps. The integration makes it easy for your customers to see when Quick.golf is available in your course app – you have complete control as to the days and times on the Quick.golf dashboard. We know that nearly every one of our clients has the capacity that goes unsold on a daily basis. And, we know that every one of our clients would like to see more revenue flowing into their cash drawers.

 

We like and endorse anything that can drive real golfers to your course, playing real golf and paying real money. You can learn more about Quick.golf at quick.golf/joinus, contact them directly: 650.362.3229, or harvey@quick.golf. Encourage you to take a look!

Full GHIN Integration Is Complete

Our recent App Tip is simply a video to detail the Full GHIN Integration piece being complete in the Gallus Tournament Wizard for your apps.  Until now, golfers were able to post their scores at the end of their rounds, but now you can enter a golfer's GHIN number and have the most current index, thus course handicap, for the golfer for any league, tournament, or event.

 

Check out the video below, and as always, reach out to me with any questions you may have: rob@gallusgolf.com or 858.437.9262

Entering the Off Season with Relevance!

A little bit of a re-tread here, but just as valuable this year as it was last!


For so many of our courses, entering Autumn means entering the stretch-run for the year, knowing winter and closed golf courses are right around the corner.  For those of you out there who experience the opposite season and are just coming into the prime time of the year, pay attention anyway because May is not that far away for you!
 

Believe it or not, your off-season is when your app can really shine.  While GPS, live scoring, playing tips and all of the other great things the app provides are truly wonderful---the best thing your Gallus app may provide is a link to your clients when they are not coming to see you on a weekly basis.  With that in mind, here are EIGHT KEYS TO DIMINISHING YOUR SEASONALITY:


Grow Your Database While the Season's Still Hot
You've got some time left before you prep to shut down for the winter.  The weather is still great and golfers are still flocking to the course.  NOW is the time to begin a season ending full-court press to get your app downloaded to their phones.  Make sure every golfer checking in to play knows about the app, have promotional materials posted everywhere, run events like a skins game or any tournament that will drive downloads in bulk by featuring live scoring within the app, run some kind of season end giveaway where the entry form resides only in the app forcing a download to register, and of course feel free to reach out to us for more ideas.

The more users you enter the off-season with, the stronger your off-season will be.


Gather Customer Reviews
Positioning your course to be prepped to hit the ground running when the next season begins should be a huge priority all of the time, but more often than not during busy times we get caught up in being so busy we forget to be doing everything we should be, all of the time.  Don't let the season escape you without gathering a bunch of Golfer reviews of your course to be able to use as you begin marketing for the next season.  In fact, if you know the golfer would be writing a great review, ask him/her to post it on Yelp, Google+, greenskeeper.org, etc.  Any time is the right time to be working on your reputation, so don't let the season get by without making significant effort.


Continue Creating Remarkable Content ... With an Off-Season Twist
You work hard all season long to compel golfers to come to your course.  Your content runs the gambit from praising your course conditions, to talking about the great events you are hosting, to sharing about holes in one, and so much more.  Don't stop in the off-season because golf has stopped.  Share a golf joke via push notification.  Read about our last tip here of offering sales and discounts during the off-season and create content to share surrounding those. Share golf vacation info from your members---"Congrats to John Doe on his 76 at Florida Golf Course during his golf vacay, bring that game back here in May JD!"


Basically, use the app to keep your audience engaged this off-season. After all, their love of the game hasn't waned, the weather just stinks!


Stay Social All Year
Your golfers don’t vaporize during the off-season. It’s important to stay in contact with leads and customers throughout the entire year. Consider social media and push notifications your virtual, year-round storefront -- because even if your audience isn't hangin' in the clubhouse, they are certainly phone-in-hand perusing their social media feeds! That means leveraging Push Notifications, Facebook, Twitter, LinkedIn, Pinterest, the whole shebang to stay top of mind year-round. You should be using this real estate to offer special discounts for next year, gather (and publish) reviews and testimonials, run contests and polls, and generate hype for the next season.



Stay In Touch Via Email, Too
So, you think I am only going to talk about Push Notifications and a little social media to push out your message during the off-season, huh?  Not so!  You have a big email database.  Use it.  You should look to ensure your spot as the #1 golf course that comes to mind when the next season rolls around, and to be in that #1 spot the frequency and reach with which you communicate with your golfers can be increased by branching out to email too.  

If you don't have one, this would also be a good off-season to begin your E-Newsletter to share with golfers as well.

Generate Off-Season Hype
The off-season will be a good time to reflect on all of the fun this season has been, and start to build the hype about next year!  Share photos and results from the club championship---start some trash talking about who will put a game together to win next year.  Talk about improvements planned for the course for next year.  Get freaking excited, would you already?!?!


Differentiate Yourself Within a Super-Niche Market
Make this off-season your time to target that one demographic you've been longing to add to your list of clients, or more than one group.  Host off-season parties for them at the club getting them excited about the place they have at your club and how you will cater to them next season.  

Imagine how much better business will be next year if you tackle this group, get the app on their phones this off-season, and begin communicating with them regularly.  In fact, if you land one new group like this, build a league or some kind of event for them, they have 100 golfers, and each one plays 10 times at your course next year at $40 each, your efforts just landed you $40,000 in revenue next year that you didn't have this year.


Offer Sales and Discounts to Locals During Slow Times
So...you thought those shirts and hats would sell out before the end of the season.  It's okay, the holidays and birthdays and all kinds of reasons to still buy gifts for golfers are still upon you, even with your greens and fairways covered in snow.  Two push notifications a month about sales you are running to close out merchandise at the club will land you more business.  Be social about these sales too and put them all over your social media feeds.  Start next season with fresh merchandise, after ending this one by making some money!  Undoubtedly Rickie Fowler will be wearing something newer and cooler next year, so this winter is the time to get rid of what he's still sporting!

Plus, if your website is set up right, you can push these sales to your site and not even have to open your pro shop to sell things, and even make a little money on the shipping to compensate for the discounts if you do it just right.

 

Anyway---hopefully you see what we are driving toward here.  Use the app, which is on their phones, in their pockets, all year round, to keep your golfers engaged and excited about your club 365 days a year.  Reach out any time for more help with these and other ideas, 858.437.9262, rob@gallusgolf.com

Featured App/Operator Of The Month, The Evergreen Club

This month we are very excited to feature a relatively new client of ours, The Evergreen Club in Palm City, Florida, and its very dynamic operator, Alix Dannewitz.  The Evergreen Club has had their app since May of this year, and they are off to a flying start in their off season, getting ready to really kick some butt with the app as they head into the 2016-17 winter season, their high time of the year.

 

I recently was fortunate to sit down and talk with Alix about their operation as it relates to their mobile app.

 

Rob @Gallus:  As a new mobile app operator, can you tell us a bit about what your initial goals and strategies were for your first year with the app at The Evergreen Club?

Alix:  Our first-year goals are to obtain the 33-55-year-old demographic market here in Palm City, and to do that we figure that our online marketing and smartphone marketing are where golfers are today. Not so much print ads or newspapers - people who are younger just aren't there.  So our strategy is trying to get them hooked on the app by having the loyalty program, the ability to book through the app, course flyovers and more.  It all has to do with the innovative ways to have fun at the club.

 

Rob @Gallus:  You and your team have done a really great job so far, especially considering you launched the app out of season and you continue daily to grow your downloads -- I mean you're well into the hundreds and you're still very new at this.  For other new app clients, like yourself, looking to dedicate or rededicate themselves to an effective way of managing the app, where would you recommend they begin or start in managing their app's?

Alix:  I would definitely start with the educational materials Gallus provides- the links, the videos, the marketing materials, are all fantastic tools to educate yourself and your staff, not only to benefit our staff but to get them to go out and use the app.  Once they know first hand how to use it they help our members and customers with exactly what to do because some older people, that aren't so savvy, having a staff member show or actually going out golfing with them and using the app makes them excited to go out and use it the next time for themselves, and to suggest it to their friends. 

 

The dashboard is super easy to use, and definitely take advantage of the webinars that you guys provide. One big thing we did was have those marketing cards, the scorecard inserts you provide, put on every golf cart. Every customer or member who comes out to play sees them for 4-5 hours each time they play.  Those alone provide great exposure for the app.

 

Rob @Gallus:  It's definitely working for you, just to add some perspective for those reading this, at The Evergreen Club, in a typical calendar year, about how many rounds of golf are played on your course?

 

Alix:  Typically we hit about 32,000 but we are now transitioning from a private club to a semi private club-this season, so  there will be a large chunk of new players, and our goal is to hit around 40,000 this year.

 

Rob @Gallus:  Just a couple more questions for you, how do you feel the app is already affecting revenue at the club, and how do you feel it will continue to in the future?

Alix:  So far the revenue driven by the loyalty program in the app has really helped us with members that come in frequently.  They want their punches.  They want to come in and  spend more to pick out that free item, so that has definitely helped.  The increased online booking through the app, that younger customers and members who don't want to talk anybody utilize by going right through the app and booking their tee times is definitely improving our goals of hitting the younger demographic here and increasing revenue along the way.

 

Rob @Gallus:  Again you're still relatively new at this and I imagine your goals are changing as you adapt and grow with the app.  As you continue to grow, being one of the more savvy business people we deal with, what are some of  your long term goals for the app?  What can Gallus do for you to help you reach this growth and what would you like to see happen as we move forward?

Alix:  Honestly, I'm very happy with everything you guys are offering.  I looked into the app before, periodically I would get an email from you guys, saying oh we have this now, oh we have that now, watch our webinar, and so forth.  I'm often surprised by something new, which is fantastic and you do often - it keeps it fresh.  Maybe the only thing that i can think of which could be a bad thing but could be a really good thing is to have a feedback area -- if anyone wants to write a review and they can post about it on there -- maybe write a little review and other app users could read those reviews.

 

Gallus is always coming out with something new and different, it relieves me from having to think! 

 

Rob @Gallus:  Actually, there are ways already we can include something just like this to provide feedback for you.  My experience has been, when it comes to bad feedback, a bad review can be one the best things to happen to your business.  It all depends how you react to it and how you handle it, and if you are viewing it as an opportunity in its constructive criticism.

Alix:  This originally happened on our facebook page on Memorial Day with some veterans who thought they were mistreated.  I went through this whole thing right through the Facebook page and gave them a free foursome and  they came back grateful for us making it right. So, yes I understand what you're saying. 

 

Rob @Gallus:  we are always working with the Gallus Think Tank here, and I'm certain we will have a big announcement of something new at the PGA show this January.

Using The Gallus Tour To Generate Repeat Play

Gallus Golf Monthly Tournament Series

Doing Our Part to Generate Repeat Play for You!

There aren't too many things more important at your course than getting golfers there to play, and getting them back over and over again.  Of course we recognize this---it's not Rocket Science.  However, creating initiatives and reasons for them to be back often can be difficult, especially in markets where there are many choices of courses to play at.

 

We have your answer!  You continue to do what you do.  Keep the greens rolling fast and true, fairways green, food and drinks fresh and cold, carts charged and clean, and golfers happy.  We will provide a monthly competition that pits your golfers against others around the world and their scores will continue to improve the more they play, increasing their odds of winning.  The only way to win is to play your course more!

In your App Dashboard, at the bottom of the home page is a banner for the Monthly Tournament Series.  At the bottom of that banner are three buttons.  One is to "View" the worldwide tournament standings as they are currently.  The second is to "Promote" the MTS to your golfers through a variety of materials our graphic design team has made for you to use.  The third button is to see "My Top Golfers" and know who from your course is competing.  All they have to do to compete is keep score for 18 holes in your app!

Then, at the end of each month Gallus Golf awards the top 100 golfers worldwide with a gift card to GolfBalls.com to purchase all types of golf merchandise.  The more they play, the better chance they can win, and you win by having them there more often.

Feel free to reach out to me with questions on how to promote this at your course and what some clever push notifications would be to get your golfers more engaged with this competition.  rob@gallusgolf.com or 858.437.9262.

 

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Use Your News, As Your Club Events/Offerings Calendar

Usually our tips are 100% app centered.  This week, I am sharing something you can use in any of your writing, app included.

 

www.hemingwayapp.com

 

If you visit this site you will find one of the most dynamic writing tools I have ever used.  I wish I had been made aware of it years ago.  It will help you take something you have written, from as short as a push notification to as long as a thesis, and make it more concise, check your grammar and spelling, and point out ways you can improve it.

 

Here is an old blog post of mine as a screenshot being run through this site:

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I would recommend using this app for newsletters, blog posts, emails, news items in your app, social media posts, push notifications, communications with your spouse...

Anyway, we have found it to be very helpful, and hopefully you will too!

Reach out any time, rob@gallusgolf.com or 858.437.9262.

Make $$ on Your Loyalty Program, and Give NOTHING Away!

 

The new Loyalty/Rewards program is great.  Having spoken with many of you, we are aware that choosing the program and what to give away has been a struggle for some.   So, what if you were PAID to have the program, and didn't have to give away anything from the Golf Club??

HERE'S THE PLAN and the thought behind it:

Small businesses constantly make efforts to acquire new customers.  They are willing to spend their advertising dollars to do it.  Advertising can't guarantee that someone will actually come and patronize your business.  However, with this plan, your customers will have a reason to become a customer of a business local to your area.

 

What we are proposing is to have a local business purchase from you the naming rights to your Loyalty program.  Follow these steps to make it happen:

 

1.  Partner with a local business for your Loyalty program providing them the Naming Rights for the program.  The investment you require from your partner is up to you, but for this blog post's sake, let's call it $500.

 

2.  Come to terms with this business on what you will be offering as a reward and how your golf course customers will earn the reward.  For example, "With every 7 rounds of golf played, receive $15 credit at Joe's Tacos!", or "With every 5 rounds played, receive a complete Platinum upgrade with your next Car Wash at Stars and Stripes Auto Detail".

 

3.  Name your program accordingly to help your partner, for example, the "Golfing for Tacos" or similar for any other business partner, and now your partner has a button on the homepage of your app for the Loyalty Program

 

4.  Include in the package for this business a pop up that appears during the round of golf 

 

5.  Set up a GeoFence Notification around Joe's Tacos advertising the program

 

6.  Start promoting it to your clients

 

The net results are this:

  • Your customers earn rewards that drive loyalty to your club, but cost you nothing to provide to them
  • You actually get PAID to provide this service to your customers
  • The sponsoring business for a low cost is reaching out to and acquiring many new customers in a very targeted market, and is also creating a top of mind awareness among your golf course clients without necessarily having to give up any rewards.  For example, I am craving tacos or my car is filthy, just played your course, haven't earned any rewards yet, but where do you think I am going to go to get my Taco fix or car washed?

Ideas & Tips for Loyalty/Rewards Programs

 

A couple weeks into the availability of a Loyalty/Rewards program, and with some very solid feedback from some of you, we would love to share some ideas and suggestions based on what we have seen and heard.

 

Tip #1:  Set Attainable Goals.  Launching any program that requires your customers to be engaged should compel you to position them to succeed.  Your customers enroll in your new Loyalty program, get excited about it, begin to participate, and then quickly realize they won't ever earn the rewards, they will quickly become disillusioned and the desired effect of increased Loyalty will actually result in exactly the opposite.

 

Tip #2:  Match Your Loyalty Programs to Internal Business Goals.  Use your new Loyalty capabilities to drive traffic to areas of need within your business.  For example, the restaurant at your club has introduced a fantastic new menu for this season and you're excited to debut it and increase revenue.  Launch a program that earns your patrons punches for levels of dollars spent -- "For every $5 spent in the restaurant, receive a star, and when you reach $100 total spent you will be rewarded with $20 on your next dine-in experience."  Some courses are also using the Loyalty program to drive traffic to their driving ranges, pro shops for merchandise sales, and of course to increase rounds of golf played.  Get outside of the typical golf operator box if you want with these programs because you have complete autonomy in what you set up.

 

Tip #3:  If You Don't Want to Give Away Golf, But Want to Build Around Rounds Played, Find Another Reason to Keep Them Coming Back.  Just because you build a Loyalty program based around a certain number of rounds of golf played does NOT mean you have to reward your golfers with a round of golf to build their loyalty to your club.  If a golfer is choosing where he/she would like to play on any particular day and the opportunity is there to earn some reward, any reward, by playing your course, the likelihood they will choose to play your course increases.  A program could be as simple as this: "Play 5 rounds of golf in the month of June, and with every round played after that until the end of July receive a complimentary hot dog and soda."  This drives frequent play for the month of June, and then when given the choice of where to continue to play over the course of the next month, the golfer is motivated to come back to your course, AND you still get to charge him for golf, only giving away about $1 for the hot dog and fountain soda.

 

Tip #4:  Promote Your Program.  Now that you have it, talk about it.  Put it in your monthly emails you send, post all about it on Facebook, have some fun and make a video about it and share it all over the internet, send push notifications out about it, and most importantly, make it a mandate that your staff talks with every customer about it.  It's not any good if you keep it to yourself!

 

FINALLY, it doesn't have to be perfect.  Don't be afraid to follow these tips and launch something just to get it out there and get your customers participating.  For so many of you who are at the beginning of your seasons, your clients are building their patterns for the year right now, take advantage of this and get them engaged and Loyal now.

 

As always, reach out to our team for help if you need it.  You can call my office direct at 858.437.9262 or email our team at support@gallusgolf.com