For most golf courses, outings and tournaments make up a significant portion of annual club revenue. In the United States alone, over 800,000 golf tournaments are held each year, with the average 72 player event bringing in about $5,000.
Being that tournaments are a large revenue stream to clubs, it’s important to ensure proper planning is in place for the event, as well as providing an unforgettable golf experience to your players. There are many golf tournament registration softwares available to help your tournament organizer cross off the long list of “to-do” items in preparing for an event, but you also want to maximize revenue-generating activities for the day of and post-tournament. The Gallus Golf Tournament Software offers a user-friendly system to get your tournament set up, players registered, and a wide range of marketing opportunities to boost club revenue during the tournament day as well as gain repeat business.
Input all tournament info in one central location. Tournament images, rules, format. Import player/team spreadsheets to generate groups in a single click.
Quickly create a custom marketing and registration site for each outing that can include tournament info, images, video, contact info, and more. Participants can register (and even prepay) which all flows into your tournament software, ready to go.
Print out all your tournament materials. Cart signs, scorecards, check-in sheets, tournament info handouts, tournament results, and more.
Feature hole sponsors for your golf tournament in your mobile app. Sponsorship information can be detailed in the app with a direct link to their website. This type of advertisement creates a conversion path that is mobile friendly to your players and trackable for your sponsors.
The in-app leaderboards and live scoring make for an interactive experience for your players to see how they rank against the competition.
Display the teams and players of your tournament on your custom leaderboard in the clubhouse. Participants to view prior, during, and after the event.
Increase player revenue by offering a Tournament-Player specific deals that can be redeemed that day or applied for a future visit. Your players will appreciate having exclusive deals to spend at your golf shop or an additional incentive to play at your course again.
Golf GPS & Course Information
Having beautifully customized golf GPS of your course enhances the on-course golf experience and will drive downloads for your golf club app. Our golf GPS provides full tee-to-trouble golf GPS mapping (not just to the center of the green) in a user-friendly interface. Golfers can even measure their shot through the app. Also, including pin placements or drone flyover videography or is an excellent way to make course information accessible in a mobile-friendly way.
Stay connected to your tournament players through push notifications.
Now that tournament players have your app, it’s time to keep them engaged through in-app messaging. Sending out golf specials or general messages, it will keep your club top of mind to your new customers and more likely to play with you again!
Learn more about how to set up a tournament using our Gallus Golf Tournament Software.
If you have any tournament or app-related questions, feel free to reach out to us at email@example.com.