golf tournament registration software

Get The Most Out Of Your Tournament Software

For most golf courses, outings and tournaments make up a significant portion of annual club revenue. In the United States alone, over 800,000 golf tournaments are held each year, with the average 72 player event bringing in about $5,000.

Being that tournaments are a large revenue stream to clubs, it’s important to ensure proper planning is in place for the event, as well as providing an unforgettable golf experience to your players. There are many golf tournament registration softwares available to help your tournament organizer cross off the long list of “to-do” items in preparing for an event, but you also want to maximize revenue-generating activities for the day of and post-tournament. The Gallus Golf Tournament Software offers a user-friendly system to get your tournament set up, players registered, and a wide range of marketing opportunities to boost club revenue during the tournament day as well as gain repeat business.

Tournament Set-Up

Input all tournament info in one central location. Tournament images, rules, format. Import player/team spreadsheets to generate groups in a single click.
 

Online Registration

Quickly create a custom marketing and registration site for each outing that can include tournament info, images, video, contact info, and more. Participants can register (and even prepay) which all flows into your tournament software, ready to go.

 

Print Materials

Print out all your tournament materials. Cart signs, scorecards, check-in sheets, tournament info handouts, tournament results, and more.
 

Hole Sponsorships

Feature hole sponsors for your golf tournament in your mobile app. Sponsorship information can be detailed in the app with a direct link to their website. This type of advertisement creates a conversion path that is mobile friendly to your players and trackable for your sponsors.

 

Live Scoring

The in-app leaderboards and live scoring make for an interactive experience for your players to see how they rank against the competition.


 

Live Leaderboards

Display the teams and players of your tournament on your custom leaderboard in the clubhouse. Participants to view prior, during, and after the event.
 

In-App Deals

Increase player revenue by offering a Tournament-Player specific deals that can be redeemed that day or applied for a future visit. Your players will appreciate having exclusive deals to spend at your golf shop or an additional incentive to play at your course again.

 

Golf GPS & Course Information

Having beautifully customized golf GPS of your course enhances the on-course golf experience and will drive downloads for your golf club app. Our golf GPS provides full tee-to-trouble golf GPS mapping (not just to the center of the green) in a user-friendly interface. Golfers can even measure their shot through the app. Also, including pin placements or drone flyover videography or is an excellent way to make course information accessible in a mobile-friendly way.

 

Stay connected to your tournament players through push notifications.

Now that tournament players have your app, it’s time to keep them engaged through in-app messaging. Sending out golf specials or general messages, it will keep your club top of mind to your new customers and more likely to play with you again!

Learn more about how to set up a tournament using our Gallus Golf Tournament Software.


If you have any tournament or app-related questions, feel free to reach out to us at support@gallusgolf.com.

Golf Operator Spotlight - Ryan K. From Westminster National Golf Course

It’s always great to get to have a conversation with our course operator partners, and recently I was able to sit down and talk shop with Ryan Kraushofer, GM at Westminster National Golf Club in Maryland.  Ryan and Westminster have been with us since April of 2015, and I started with Gallus in March of 2015, so he is one of the first new partners I had the privilege of working with, and some of the things Ryan has done with the app have been very outside the box creative.

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Here’s our conversation in a nutshell:

 

Rob:  Talk to me about your career in golf. What got you started and what is your favorite part of the industry?  And why are you good at it? How did you get started?

Ryan:  I got started in golf when I about was 12 years old.  I would go to the golf course with my parents and hang out with them in the evenings and ride around the course. My dad started working in the Pro Shop and snack shack area, I would hang out with him. Then my parents would play golf and I would hang back in the clubhouse. I would do things around the club, like take out the trash, do some other odd jobs around the course and make $20-30 bucks, and I thought “this is kinda a cool gig”. Luckily my middle school was right around the corner and during my time in middle school and high school in the evenings I would go to the nearby course to help out with landscape and just work as much as I could.

 

Ryan is well respected for his agronomic skills and has been called upon by the USGA to help set up US Open Courses as recently as 2015 at Chambers Bay.  He’s pretty humble about it, but I am fairly certain in Opens since he would have been there as well had it not been for little things, like getting married!

 

Rob:  Having been in golf then your entire adult life and more, what do you see as the biggest challenge golf as an industry has experienced in the last 5 years?

Ryan:  I think the biggest challenge is simple,  getting golfers out to play, growing the game through younger golfers and women, and keeping them coming back. For me, that is the biggest challenge.

 

Rob:  Do you feel we have turned a corner and succeeded, or will that continue to be a major challenge for courses and the game as a whole?

Ryan:  I think so. I think initiatives like what Topgolf is doing will continue to help. In my experience, they are reaching a point that they are getting people interested in going out to the golf course. I have heard some people that say Topgolf hurts the industry but I don't believe that. I think they are doing great things, and I think as a professional in this industry you're always going to have to do something to get new people involved.  It’s not just the growth of our games, but sustaining our careers.

 

Rob: I think that is the case with any business.  If you're not looking to grow your customer base you're probably planning to fail.  

Let’s talk about technology and your mobile app - what impact do you think they have made on your course and your business?

Ryan:  Technology is changing all the time. From agronomics to golf balls, to GPS, to golf balls with GPS!  And smartphones - people are always on the phone on the golf course and instead of looking for ways to end that, we should look for ways to capitalize on it because we are not going to separate people from their phones. We have found they're looking for ways to keep score when playing, whether it's with our app or another technology,  golfers are using it in their games.

There is nothing wrong with technology. It is a change and change is often tough, but people will adapt and change and if your business doesn’t adapt along with them, people will pass you by.  As I mentioned in your first question, Rob, the challenge in our industry is getting people to golf, so accommodating their lifestyles and giving them something to enjoy in that mix is an important part of answering that challenge.

 

Rob:  You have done some pretty unique things with your app, for example selling sponsorships in the tournament Portion of the app to help fund your investment.  I remember you did the same thing with the tournament software registration, where you were selling hole sponsorships through a player registration page you altered to make work this way for you.

Can you talk about some of the ideas you have had and things you're doing to get outside of the box and separate yourself from what others are doing?

Ryan:  It's always tough thinking of different ideas. We will often run a Skins competition through the app.  It’s a quick and easy way to get people engaged, downloading, and using the app because it is something they understand and have been doing for years anyway. Skins competitions are the biggest thing we do in the way of getting people to download.

As far as selling the hole sponsorships I try to do that every year. It's a nice way to offer businesses a new way to reach people, more than just a sign in the ground. It may only be $200, but when you carry that out over a handful of businesses and a number of tournaments, it’s an easy way to cover the investment of our app each year.

The Loyalty programs you have built for us are working very well too.  We are punching loyalty cards every day. So those golfers are using the app every day and they are seeing the hole sponsorships, playing in the Skins games, keeping and posting scores - each way contributes to us being connected to our customers and is worth the effort to separate ourselves in a challenging business like golf.

 

Rob:  Let’s talk briefly about a challenge I hear way too often - the older demographic.  A lot of courses, ones I am afraid are going to be closing shop in the next 10 years or so without an adjustment, tell us that the bulk of their clients are much older and just won’t download and use the app.  What’s your take on this?

Ryan:  You know when we first launched the app, I agree, the older guys weren’t using it as much as the younger guys. But with the development of the loyalty program in the app, we offered free golf after 10 rounds of golf, and the older guys end up wanting the rewards so they end up downloading the app. I would say my senior group has downloaded it just to get the rewards and I think enticing them with the rewards has pushed me over the edge to using all of the other features.

 

Rob:  Any other predictions on technology in the golf industry in the next few years? Whether it's app, payments, upgrades to POS with the course?

Ryan:  You tell me haha!

5 Ways To Use The Offer Locker This Season To Drive Additional Spend!

The 2018 Season is upon us... The days are longer, the weather warmer, and the golfers are flooding to courses after what many experienced as a painfully cold and wet spring in much of North America. Now that the weather has turned, you may be asking how you can get the most of the 2018 Season and stand out against the competition? How can my golf club attract more golfers without heavily discounting tee times via online booking services?

 

We Have Good News For You…

The beauty of having your branded golf app is that you now have an engaged golf audience, who are interested in your club, and strong potential to be a loyal customer. Of course, putting in the time and marketing efforts is essential to keeping the customer relationship alive.  Fortunately, the messaging and loyalty tools you have available with your app will help drive additional spend and increase the lifetime value of your customers!

The Offer Locker is a rewards tool with the flexibility to bring in-app deals to your customers to encourage engagement and drive loyalty. Since the inception of the Offer Locker in Fall 2017, 580 offers have been created by our partnered clubs. These offers have produced over 10,000 viewers during that short time and produced over 3,100 direct revenue driving redemptions. This equates to a conversion rate of 31%, during a time that is slower part of the season! Considering, the average conversion rate for digital marketing methods is anywhere from 2.35 - 5.31%, it's safe to say mobile marketing will drive more revenue to your club! Plus, unlike advertising on Facebook or Google, it's included with your app!

31% > 2.35% - Lets Take A Second To Think About That...

 

If you need more persuading, below are a list of more reasons why you should use the Offer Locker this season:

  • Generate More App Downloads

  • Attract Quality Customers

  • Keep App Content Fresh And Fun For Your Audience

  • Market To An Engaged Audience

  • Increase Positive Word Of Mouth

  • Promote Value-Added Packages, Not Discounts

 

This article will break down 5 ways you can use the Offer Locker tool to create value-added bundles to generate additional customer spend, and best ways to market those offers via in-app messaging.

 


1. Tournament Specific Offer

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Often times when golf clubs are booked for a tournament, they host players for the day on their course, hope any new golfers enjoy their experience and cross their fingers that they return. Now with the Offer Locker, you can proactively retain new customers by providing a Tournament Specific Offer. Depending on the golfer type, you can create something that is a deal on Food & Beverage or special on something at your golf shop.  By creating a same-day and exclusive deal to players, you will generate more downloads, customer spend, and ongoing communication post tournament. When using the Gallus Tournament Software, include these details in the tournament description and rules. Even if players are not redeeming the offer, they still have your app on their phone and now you have the opportunity to market to them!

 

 


2. Golf Packages

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When golf is top of mind, promote an investment - not a discount! By having a golf package, for example Buy 4 Rounds for $150, you are providing the golfer with an ongoing value they can use throughout the season. This in turn, lays the foundation for stronger customer connection and opportunities to upsell in their return visits via food & beverage and merchandise spending. Having an offer like this involves some discount, of course, but it’s well worth the price for ensuring return visits by new customers and opportunities for additional spend.

 

 

 


3. Summer Golf Bundles

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Use your course offerings as a way to package up the perfect Summer Bundle or Experience for your customers. This will depend on what inventory is available and what profit margins are for specific items when bundling together, but you can get creative with this!  Create a summer bundle for a hat, sleeve of balls, and sunscreen for $35. Or promote a golf package of polo shirt and $50 range card for $75. Capitalize off the season and create a sense of urgency that these deals will not last long, so your customers jump on the opportunity to redeem.

 

 

 


4. Big Ticket Items

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Often times courses feel the only way to drive spending to their club through heavily discounted offers on tee times and/or merchandise.  Although the Offer Locker has the flexibility to promote discounts on lower priced items in your golf shop, we want to suggest ways to increase spend. Get your golfers to think big picture in their investment to play this season by creating Unlimited Range Special Pass or Mid-Season Membership Special. With a higher price tag attached, there is no denying the redemptions may be lower in numbers, however, you are providing golf deals to your customers without diminishing the value of your brand.

 

 

 


5. High Season & Busy Holidays

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Use the busy season and Holiday weekends, to promote new offerings at your club. With the flexibility of the Offer Locker you can market new menu items, golf instruction clinics, Summer merchandise, and more. Want to drive more spend to your golf shop? Have an offer that is spend $100 get $10 off. With the proper in-app messaging (we will dive into that later..) you can direct your golfer foot traffic right to operations of your business that need extra attention.
 

 

 

 

 


Promote Your Offer. Here’s How:

Now that you have your offers activated in the Offer Locker, let’s go through the best methods of promoting them using our in-app messaging tools. Some of the benefits of having a branded mobile app with Gallus Golf is that you have an engaged following of customers, who you can market to - FOR FREE! Following the recommended steps below will only help in increasing the conversion rate from offer view to redemption, and more importantly, average customer to loyal customer.

 

1. Promote Via Push Notification

It goes without saying, but the first thing you should do when your offer is live, is send a push notification to your audience. This will get instant views, and if any customers receive the message at your course, it may even result in immediate redemptions. Keywords with strong call-to-action conversions are “Learn More”, “Shop Now”, “Get X% Off”, “Buy Now”, “Last Chance”, “Today Only”, among others, according to recent report by Sprout Social. If your offer is available for a month, continue to push the message every 1-2 weeks.

 

2. Welcome Geofence Message Over Your Course

In your Gallus Golf dashboard, you can create up to 20 geofence messages. These are typically placed over competing course, golf megastores, and shopping centers with heavy foot traffic. However, the most important location to put a geofence is over your own course. We call this a “Welcome Geofence” and in most cases, this will deliver the most messages to your golfers than the other 19 geofences combined. When you have the opportunity to deliver a message to hundreds of golfers arriving to your course over a weekend, strike while the iron’s hot and send them a message about your Offer Locker deals. They could receive the message while being 50 yards away from the Clubhouse, where you are promoting a food & beverage special, so the conversion can be much more effective.

 

3) App News Item

You always want to keep your app content fresh and fun, and who doesn’t like a deal?! Creating a news item is fast and simple, as well as has the effect of capturing the attention of users opening the app, as a featured banner. Be sure to guide users to “find more information in the Offer Locker” so they can review and redeem when at your golf club.

 

If you have any questions about the Offer Locker and/or need assistance in setting up a deal, please reach out to your account manager or contact us at support@gallusgolf.com.

Gallus News - 69 Golf Courses Have Launched Their Mobile Apps With Gallus Golf In The Last 90 Days!

Released on The Golf Wire June 8th, 2018

 

 

San Diego, CA -

From March 1st to May 31st, sixty-nine golf courses have launched their apps with Gallus Golf. When comparing numbers of apps added by Gallus in years past during this same time period, this is a 150% increase from 2017 and 330% from 2016. These statistics reflect the value of mobile technology and it's vast penetration into market. This summer of 2018 marks the 10 year mark of mobile applications inception, and in that short time there are over 2.2 million apps available in Apple App Store with over 197 billion mobile app downloads worldwide. When comparing the time people spend on technology devices, on average, 57% is spent on mobile devices.

Given the market's dependency on mobile applications, it's no surprise we are seeing golf clubs adopting this technology more and more each year. Golf clubs understand the value mobile brings to their customers in a variety of areas such as online bookings, tournament scoring, on course golf GPS, messaging, direct food & beverage ordering, as well as utilizing their branded app as a hub for marketing initiatives. 

Mobile apps connect courses and golfers directly, enhancing the customer experience on and off the course. Among the 69 new courses added, 14 are private country clubs. Adding to the member experience and expected customer service a club should provide its members, the apps are a perfect fit.

Included in the private clubs and resorts added are The Fairmont Banff Springs Golf Club, Fairmont Jasper Park Lodge Golf Club, Falmouth Country Club, Legacy Pines Golf and Country Club, and Cherry Creek Golf Club.

In the short time these clubs have been promoting their app they are experiencing a strong customer demand with their engaged users. For example, Cherry Creek Golf Club began promoting their app in the beginning of April 2018, and within a two month time period they have nearly 1,000 app downloads and have produced 147 direct revenue generated activities. 

Because of this enormous growth, Gallus is investing considerable efforts and funds into deepening the connection between course and customer/member. Short and long-term future plans include integrations with Point-of-Sale systems with Artificial Intelligence for smart messaging, manufacturers for direct E-Commerce opportunities, and other software providers to include a suite of best-in-class services all from the mobile app as a hub.

 

Read Article at The Golf Wire

9 Reasons Why Golf Courses Win With A Mobile App

One the biggest trends we are seeing in the golf industry right now is the growing popularity of mobile golf apps. Hundreds of golf courses are using them to streamline online booking, shopping, score tracking, and social communities within their member and customer bases.

So, why is it so useful for golf courses to make use of a mobile app? The main reason is that mobile apps represent an incredibly powerful marketing platform for selling tee times, pro shop items, and even food & beverage.

While it's great that so many golf courses are adopting this new technology, it’s important that golf operators understand how to get maximum value out of the wide range of marketing benefits that apps provide. Mobile apps are proven to have a high rate engagement rate because Americans spend 89% of their time in an app while using their phones. So, if golf courses want to benefit from the mobile revolution they need to have an app. These days, almost no one will use a mobile browser to book their tee time or engage with their club.

Golf course apps include two powerful marketing tools, push notifications and in-app messages. Push notifications are the little banners an app will send to the front screen of your phone when a news story breaks or you get a text message. In-app messages are messages that are sent to a user directly within an app. Both have a wide variety of uses and will dramatically increase engagement.

 

For this article we collaborated with Alex Lavoie from Chronogolf, the industry leader in cloud-based club management software.

- Molly Jasco, Marketing Manager of Gallus Golf

 

What are push notifications and in-app messages useful for?

1. Promotion announcements

Users of your app who have enabled push notifications represent a captive audience. Whenever your course has a new discount or promotion, you now have access to marketing real estate directly on the front page of your customers’ phones.

Best of all, if the promotion is appealing to the app user they can purchase whatever tee time, pro shop item, or restaurant deal you are promoting directly from their phone.

A fast and effective way to utilize push notifications, is when you want to get the word out about last minute offers and deals. For example, if a tee sheet is wide open for the following day after 2 pm, send your audience a special twilight rate. The true power of this, versus email for example, is the immediate impact you can have. This message delivery, similar to a text message, grabs the user’s attention, unlike email which often receives a delayed response.

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2. Event Invitations

Email used to be the most effective channel for promoting an event, today it’s the mobile app. Whenever your course announces a new tournament or event, a well timed push notification can encourage players to RSVP to the event directly from their phones. If desired, mobile apps can also display who is attending, provide menu options, start times, an itinerary and any other event related details.

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3. Sending Reminders

Reduce no shows and late starts by reminding players about their tee times. If the player is going to be late they can reschedule their tee time directly from the app. As well, reminders are helpful for ensuring that attendance at tournaments and events is maximized.

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4. Keeping Golfers Updated

Sometimes the weather just won’t cooperate and you have to notify players that their tee time is delayed or that the course is closed. Your customers really appreciate being kept in the loop especially if they get a notification directly to their phone regarding changes in weather, start times, or tee time availability. Providing real time course notifications to your audience will increase the value of your app from the golfer perspective, and make it clear you are not only sending promotional messaging.

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5. Thank You’s and Congratulations

After a tournament send a quick thank you note to all who participated or congratulate player for getting a hole in one or improving their handicap. Occasionally sending these kind of notifications helps personalize your app and will ultimately drive more engagement. In addition, this can be a great opportunity to increase customer retention by adding a discount or offer off their next visit at your club.

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6. Geofenced Notifications

Perhaps the most powerful aspect of mobile golf apps is their ability to send notifications based on geographic location. Timing is key for reaching users in a meaningful way. It’s impactful when a customer receives a notification showcasing deals in the pro shop and restaurant when they arrive in the parking lot. Research from a recent study shows 36% of people who shop using apps said a mobile location-based push notification influenced an in-store purchase they made.

Promote merchandise specials, new food menu items, or events to sign up for in the golf shop. By promoting these offerings to customers who are physically at your location, your chances of closing that sale are much greater.

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7. Sparking a Conversation

Encourage your customers to raise their voices about their experience at your course. Push notifications are capable of directly asking a customer how they felt about their experience after a round at your golf course. Ask for feedback, pro shop item requests, or restaurant menu ideas.

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8. Recurring Push Notifications

Having a regular check in message is a great way to connect with your customers and build your push notification open rates. Having a weekly or monthly campaign that features “Pro Tip Tuesday”, “Golfer of the Month” or even a link to your regular newsletter will allow you to get greater leverage out of those campaigns that may typically be sent only via email. These can be used for promotional purposes or educational, we suggest making sure there is consistency in the time and day you send these messages out.

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9. Promoting Your Loyalty Program

Many mobile golf apps have built in loyalty features for customer rewards and redemption. Because golfers are typically downloading your app for core features like booking tee times, scorecard and golf gps, they are unaware that in-app deals or your loyalty program even exists. Including loyalty program-related push notifications is another way to balance out your content messaging and highlight additional value your app provides. Introduce your loyalty program to your golfers and use this channel to push a “double points day” or “your rewards will expire soon” to create a sense of urgency. If yourloyalty program is built into your app, you can guide your users directly to that page in your app when they open the message.

Best Practices & Tips For Creating Your Push Notifications

We’ve filled you in on a number of ways to use push notifications to connect with your customers and promote your business, now learn how to get the most out of your messaging.

 

 

 

  • Message Length: Short and sweet is the way to go. Users are flooded with messages all day long between news notifications, emails, and more, that having a short and concise message with a clear call to action will result in the best open rates.

 

  • Keywords: Engagement is highest when your message creates a sense of urgency or exclusivity. If a user sees they only have 24 hours to take advantage of a sale or they have early access to an event, they will be more likely to learn more. 

 

  • Segmentation: Use your app to segment your audience by user profile or interests. Now, you can send targeted messaging based specific customer criteria. Users will appreciate the relevant content, which will be reflected in higher open and conversion rates. 

A “Best-in-Class” Future for Your Business

Highlighting the Importance of Integrations, a Sneak-Peek into our thoughts on the future, and what you can do to help make it happen.

 

What is an integration when it comes to technology?  The way we see it, an integration will bring information (data), objectives, goals, and your overall strategy into alignment.  More importantly, the integration will include the ability to not just have these pieces aligned, but also working directly with your customers.

 

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Let’s begin with some reasons (and explanations) of why we feel integrations from Best-in-Class providers are important.

 

Improving Quality & Reliability

Let’s face some facts, not every provider is the best solution for every need for your business.  We at Gallus Golf feel we build a Best-in-Class solution with our custom apps for golf courses, but don’t expect us to be able to provide you with a Best-in-Class solution for a tee sheet and booking engine.  That is why we have positioned ourselves to be able to work with any of the many great providers out there in this realm. However, please continue reading below to learn why a full integration with your provider would be huge for you!

 

Raising Your Game with Your Clients

Data collection has been quite the buzz over the last couple years.  No offense, but each time I hear it spoken about and take a look at the audience watching the speaker, at least half of the people in the crowd are very engaged, but also very confused, and rightly so.  Speakers can go on until they’re blue in the face about collecting info from your clients, but without some method to put this knowledge gained to practical use, what’s the point in doing the extra work?  This is where integrations, and Artificial Intelligence, can begin to play a significant role for your success. If you can create a bridge between data collection and smart usage of that data, well then you’re cooking with gas!  Keep reading…

 

More Efficient and Cost Effective Use of Personnel

A good team can be your most valuable asset, however it is daily becoming more and more expensive to build that team.  As wage rates increase and needs to provide benefits become more expensive, it is key that you are able to get the most out of your investment in that team.  Integrations can provide methods to get your team having conversations about programs your course offers, showing clients merchandise, and able to get out from behind the counter from checking people in. All of these things can provide not just a higher level of service, but also more loyal customers spending more money with you, raising that return on the investment in your team to compensate for rising labor costs.  Again, keep reading for that peek into the future below for what we see integrations can provide you.

 

Okay, so you’ve kept reading as I begged you to!  Thanks!

I could have continued with more reasons why integrations are so important, but I assumed if I kept asking you to read on, eventually you would have given up on me!  Let’s get to the meat of the discussion - the future.

 

This is where I am going to lean on our collective imagination…

Scenario:

  1. Joe Golfer arrives at your golf course.  He has your mobile app installed on his phone and he has a tee time in 45 minutes from now.

  2. His phone triggers a geofence because he has arrived that sets a chain of events into motion.

  3. All of your systems are integrated and working in concert with one another and the following steps ensue:

  4. Joe gets this message on his phone “Welcome Back Joe! We are happy you’re here and see you have a 10:30 tee time. Tap “Yes” below to check in for your tee time now.”

  5. Joe taps “Yes”, and gets a confirmation message - “Thanks Joe, you’re all set. Your cart number is 32. Would you like to hit some balls on the practice range to warm up - Tap “Yes” if you do”

  6. Joe taps “Yes”, and gets this confirmation message - “Time to get your swing in the groove - your code for range balls Joe is 4356. Hit them long and straight!”

  7. Then 10 minutes before he is to tee off Joe could also get this message, “Joe, we know you usually play a ProV1x ball and enjoy a Bloody Mary at the start of your round.  Would you like us to deliver either of those to your cart before you tee off?” He is given a couple buttons to choose from for this then and makes his selection and your staff fulfills that order.

  8. Finally, 6 hours after he tees off Joe gets this message - “Thanks so much for playing the course today Joe. We’d love to hear your thoughts. Please tap the button below to complete a quick 3 question survey and receive 10% off your next round for doing so!”

 

I am sure you can see where I am heading with this.  Do you have to send that many messages? No. But I wanted to highlight how the integration would come into play for you, especially with Artificial Intelligence in the mix to interpret all of the data on each customer’s behavior and preferences and then ask smart questions to them.  Without an integration of your systems, none of this is possible. However, this is not some far off capability. We are not talking about the year 2045 here. This technology exists now and we have begun to implement some of it, and we are even working on the beginning of some integration capabilities now with providers you may already employ.


 

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What do we see happening while all of this technology is at work?

 

  • Your staff is able to interact with your customers in ways that don’t include the heft of having to process a lineup of transactions and then move on to the next customer.  They are out from behind the counter and talking with customers about upcoming events at the club, membership opportunities, general conversations about the customer’s kids or golf game right now - bottom line creating a more personal experience for your customer and making them feel as though they are at home when they come to your course.  Can you imagine how that will affect loyalty among your clients?

  • Your course goes viral!  This kind of experience, if you are among the first in your market to provide it, will launch a viral quality for you, having golfers talking among themselves about how cool it is to play your course and driving more traffic to you through the all important marketing tool - WORD-OF-MOUTH!

  • Relying on setting the technology to do the work for you will eliminate the lack of reliability in staff members remembering to ask the age old “do you want fries with that?” types of questions.  No stone will be left unturned, and it will happen with the language and timing you specifically choose because you have set it up that way. The pain of this not being done every time, or just not being done exactly how you want will be over.

What do you have to do to get the ball rolling with implementing these types of integrations?

 

Great question, glad you asked!  If you’re reading this blog post, in all likelihood you are either already a customer of ours, or you are seriously interested in becoming one.  We have started the process in the last 12 months to make these things happen for you with our technology and we feel the app because it is on your customer’s phone should be set up as the communication hub.  So, we have the ability for your other tech providers, where so much of your data resides and is collecting dust, to integrate with us. It is there, and we have forged a partnership with a Best-In-Class Artificial Intelligence provider to facilitate all of this.  We have been in some discussions with your other tech providers to highlight the importance we feel these integrations hold, and some have begun working on them.

 

You can help by simply keeping the conversation moving along with them.  When you speak with your other reps, or when you talk with us, ask about this.  Ask your booking engine, tee sheet, POS provider(s) if they are working on this type of integration with us to implement this for you.  We are open to working with all of them. Your success is always our goal.

How Are You Using Your App?

This week from our National Sales Director, Brandon Clark....

I’ve spoken to thousands of golf course operators around the world about mobile apps. The one unifying factor is everyone realizes they need an app. In fact, there are very few operators that don’t think they need a branded mobile app. Those operators are akin to unicorns, you know they are out there, but they are very rare and difficult to spot in person!

All kidding aside, courses are unified in understanding they need a branded presence on their customers smartphones. The question becomes when do I take the leap and what am I looking for  in my course app? Every operation is different and has unique needs and goals.

 

In my experience, there are 5 dominant reasons for courses wanting apps. These 5 reasons are usually a direct of result of those courses’ individual needs and goals.

 

Communication:

Your Gallus App should be your primary method of communication. When I speak to courses before they take the leap to mobile their primary channels of communication are email, bulletin boards, word of mouth, Facebook, newspaper ads, and on occassion TV. In today's economy you need reliable, efficient, cost effective, and instantaneous communication. The only way to do this is through a branded presence right on your golfers smartphone where you can send segmented push notifications and set up location based messaging (Geofencing). Our most successful courses are active communicators on a weekly basis.

 

I need to compliment my website:

A common quote I hear from future partners, “I’m not sure what the possibilities are with Gallus, I just know we need an app because my website isn’t getting the traffic it used to.” This very common sentiment strikes at the very nature of mobile. Industry data suggests the vast majority of smartphone users do most of their internet surfing on their phone. Gallus Apps are specifically designed to work seamlessly with your golfers smartphones. Then when you need more “detailed” content we can simply “point” to a specific URL within your website. Most app users will still “feel” like they are within the app when in fact they are on your mobile enabled website. This is what I mean by complimenting your website. Do you have enough or the right content on your app?

 

I fear becoming stale as an operation and I want to offer my golfers and/or members a new amenity:

It is important for businesses of any type to remain relevant and continue to add value to their product. Your Gallus mobile app will add value to being your customer. Value can be articulated as GPS, easy tee time booking, live leaderboards, built in loyalty programs, stats and data tracking, course tips, F&B ordering, GHIN score posting. These are the types of improvements that your golfers will notice and appreciate. Are you offering enough value to your customers?

 

Live scoring and tournament management software:

As a former course operator I ran over 100 tournaments annually. Financially speaking, I fully understand how important tournaments are to most courses. I also realize that winning tournaments and keeping them at your courses year after year is very important and a constant challenge. Our tournament software kills two birds with one stone. First, your golfers will get that “PGA Experience” with our live leaderboards. Secondly, each participant must download your app to in order to keep or observe the leaderboard. The Gallus App separates itself from other tournament software providers because you will own real estate on players smartphones and “go home” with them long after the tournament ends.

 

Tee Time Booking:

I would have a really large piggy bank if I had a nickel for every time a course operator told me he or she was tired of their golfers booking rounds with 3rd party tee time providers. Course operators know golfers want to book through their mobile devices. Operators also want their golfers loyal to their own branded booking links. Gallus solves both problems, you just need to use our other tools and services to drive them to your apps’ booking link. Make your branded app your primary booking channel.


So how are you using your Gallus App? If you feel like there's room to improve app utilization, I encourage you to reach out to your Account Manager. We would love to set up a strategy session on ways to improve and realize the potential of YOUR Gallus App!

Making Your App Your Primary Marketing Channel

This week's post from Brandon Clark, National Sales Director
 

Your Branded Mobile App Will Be Your Primary Marketing Channel In 2017 And Beyond!!

Sure you’ve heard it all before.

  • “Mobile technology is revolutionizing how businesses (including golf courses) communicate with their customers.”
  • “In the 2017 business environment it is critical your facility has a branded presence on all of your customers’ phones.”
     

Well, the data is in, it’s all true!

In 2017 it is imperative for your facility to not only get onboard with mobile technology but your staff, top to bottom, must embrace your app. With you and your staff working together to actively promote your Gallus app the sky's the limit for generating new revenue and providing a better customer experience at a fraction of the time and cost of other marketing and advertising channels.

 

  • In 2015 40,402 business apps were created
  • Smartphone users now spend only 14% of their time in web browsers while they spend 86% of their time on mobile apps.
  • In 2016 62% of businesses surveyed either have an app or are planning on building one. Of those surveyed 20% use their apps for branding, 30% for generating revenue, and 50% to engage their customers.
  • We spend 174 minutes on our mobile devices every day.
  • $74 Billion in sales were made through mobile apps in 2015. That is up 32% from 2014. We expect a similar jump when the 2016 numbers come in.
  • For mobile shoppers there a fewer transaction on mobile websites and more transactions on mobile apps. Today's consumers prefer mobile apps for purchasing because it’s a smoother checkout process, an app is easier to navigate, and an app is easier to read.
  • 30% of baby boomers download retailer apps, 50% of Gen X’ers, and 60% of Millennials. For those in the golfing demographics, the numbers are much higher.

 

The lesson to be learned...

Driving downloads is absolutely essential. If you are not, your competitors are. We promise you that. The math is obvious - the more downloads you have, the larger your audience - the larger your audience, the greater your effect.

Here are some great previous tips to click on to learn some unique ways to drive more downloads to your app. (click on each to read them)

  1. Mapping Your Practice Range
  2. Flash Tournaments
  3. Drive Downloads through a Facebook Call to Action Button
  4. Video to Promote your App
  5. Automated Smart Banners on your mobile website
  6. The Gallus Tournament Wizard
  7. Overcoming Download Objections

 

Full GHIN Integration Is Complete

Our recent App Tip is simply a video to detail the Full GHIN Integration piece being complete in the Gallus Tournament Wizard for your apps.  Until now, golfers were able to post their scores at the end of their rounds, but now you can enter a golfer's GHIN number and have the most current index, thus course handicap, for the golfer for any league, tournament, or event.

 

Check out the video below, and as always, reach out to me with any questions you may have: rob@gallusgolf.com or 858.437.9262

Don't Miss This Webinar...

We continue to add improvements to your app, and this latest one converts directly to $$$ for you!

Introducing -- TOURNAMENT REGISTRATION

We will be hosting a webinar tomorrow at 2pm EST, 11am PST, to share the details of this latest development, but prior to it, here are some of the bullet points:

CLICK HERE TO REGISTER FOR THE WEBINAR

  • Golfers individually or by teams can now register to play in tournaments at your course through a custom webpage built through your app dashboard and able to be shared anywhere --on your website as a link, in social media, in your app, through emails, etc.
  • You can choose to accept payment from the golfers when they register on this website, directly deposited into your bank account
  • You can pass this website along to the Tournament Host so they can use it to collect registration from their players for their event, and they can even choose to accept payments at registration on the site giving them more capabilities than ever before and providing your Tournament Sales department a HUGE advantage over competing golf courses. (You also will have full visibility into the payments being accepted by the host)
  • Data Entry work is cut down to next to nothing for you because when a player/team registers, they will be automatically entered into your Gallus Tournament Wizard software for the tournament they are playing in
  • MOST IMPORTANTLY, you gain opportunities with new customers pre and post event to get them out to your course more often by marketing to them through the app since this webpage will be promoting the downloads for you.  EVERY REGISTRANT can receive up to 3 emails from you to remind about the tournament and with instructions to download the app. 

 

ATTEND THE WEBINAR TOMORROW, WEDNESDAY JULY 13th, at 2PM EST, 11AM PST

YOU MUST REGISTER TO ATTEND, CLICK HERE TO REGISTER

Continuing to Improve Your Apps

NOW LIVE -- Multi-Round Tournament Capability!

 

Great News -- For those of you who have chosen to enable our fully integrated tournament software, multi-round capabilities are now featured in it.  This includes the ability to host tournaments that are more than one round in length, to make cuts after rounds, to flight tournaments after a round has been played, and fantastic live leaderboard coverage that details each round and total scores.  It's just like watching Johnny Miller on TV, only better because you don't have to actually listen to the guy!

 

If you're using the Tournament Wizard software and want our team to run you through the changes, by all means reach out and let's schedule some time to talk.

 

If you're NOT using the Tournament Wizard and want to learn more, especially how it gains you dozens of downloads at a time, reach out and let's talk about getting it turned on in your app!

 

ALSO -- Within the month of May, be ready for our NEXT FREE IMPROVEMENT!

 

A hint as to what it is.... Loyal Users can receive Rewards!

 

Contact us here for a sneak preview or to help with the Tournament Wizard software, rob@gallusgolf.com or 858.437.9262