How many times have you gone into the golf season with intentions of preparing your marketing strategy and then been hit with a tidal wave of unforeseen issues and non-stop work days, shoving those marketing tasks down on the priority list?
We understand you are managing numerous operations at your facility - including tee time reservations, F&B operations, retail, among other sales verticals. In this week’s blog, we provide a checklist of app items to cross off to make your 2019 season and marketing efforts smooth!
1) Track Your Mobile Tee Time Reservations
Are you curious what percentage of your tee times are made via your club app?
Here’s how you can find that out! All you need to do is contact your Tee Sheet Provider and request they provide you with a separate sales channel in your tee sheet. Once you have that unique url, you can paste it into the backend of your app under “booking options” and watch the sales roll in. You will be able to view booked revenue via the app, in the dashboard of your tee sheet provider. If promoting tee times on multiple online channels (website, social media platforms, etc.) we suggest using different booking URLs for each to track the performance of our marketing efforts.
2) Targeted Messaging
New this 2019 season is the ability to send targeted messages and offers to specific customer segments and individuals! With this feature, you can send more relevant messages to customers based on their profile and spending data! For example, if you have a Ladies’ Spring Scramble in May, you can send an event reminder to all women players from years prior to encourage early registration. Or if your club offers a 2019 Players Card, with discounted golf rounds, you can send a message to all 2018 Players Card Members.
In preparing for your targeted messaging strategy, you will need to export the email addresses of customer segments you want to message. Typically, you can export these from tee time booking engine, event registrations, email marketing platforms, etc.
If you want to learn more on targeted messaging and offers, please read our blog on Why Targeted Offers & Messages Are Important.
3) Marketing Game Plan To Promote Your App
Before you are in the middle of the busy season, create a marketing checklist that will remind you of App Promotion messages to send to your audience. Even if your app is five years old, it’s important to promote each season with your new “in-app rewards” or “upcoming club events”. By making this an initiative it reminds your audience your club app has content that is fresh and exclusive, increasing its value to your customers. In order to continue to grow downloads throughout your season, we recommend following the “marketing gameplan” below.
Monthly Checklist To Grow Downloads
1-3 social media post each week highlighting different features and benefit of the app.
1-2 dedicated emails per month that list all features of your club app.
1 push notification each week.
Do you need help promoting your app? No problem! Learn more about our marketing solutions that have helped clubs not only grow downloads but increase club revenue!
4) Update Your Geofences
Do you know you can have up to 20 geofence messages configured for your club app?
These messages are ideal when targeted your customers visiting specific locations. We suggest placing these over high traffic areas, golf megastores, or even competing courses in your area! Create a specific offer or relevant message associated with the location, so your customers are incentivized to return to your club.
One location we see get very high send rates, is the one placed over a golf course. No surprise since those who have your Club App are likely to visit your facility, right? But when you consider how many hundreds of times this message can be sent each week, it’s a good idea to customize your messaging from time to time. Update the message over your course to promote F&B specials, new menu items, golf shop specials, upcoming club events, etc. Anything that can drive foot traffic and awareness to a club offering at your facility will be valuable to your bottom line.
The beauty of our geofence technology is you can “set it and forget it”. However, we always recommend checking in each month to see which messages are performing well to improve future messaging.
5) Monthly Offer Locker Specials
Did you utilize the Offer Locker last season?
This tool allows courses to configure exclusive in-app rewards that can be broadcasted to all your app users. During the high season, it’s a good idea to have 2-5 offers per month available to your customers. These can be tied to any operation of your business and do not have to be discount promotions. Create a bundle package of “The Ultimate Golf Experience” including golf, cart, lunch, beverages, etc. Once you have your monthly offer locker rewards ready, configure and schedule them in the Gallus Dashboard. As the start date for these offers comes up, they will automatically populate for your customers in the app.
6) Add Upcoming Events & Promotions
This probably goes without saying, but as a reminder, having any upcoming club events or promotions in your app is valuable content to provide to your golfers. Think of your Club App as a hub of information on all things related to your club! A good starting point is to create a document that has all your annual events and promotions listed in the month they take place. Update your app with those events at the beginning of each quarter, month, or whatever frequency that makes sense for your initiatives.
7) Loyalty Program
Do you have an existing Loyalty Program available in your Club App?
Great! Before your season starts, makes sure any rules, verbiage, end dates have been updated.
If you want to add a Loyalty Program, we have points and punchcard program types. These are simple to set up and a great launch date is at the beginning of the season. Including loyalty in your app provides additional incentive for customers to download and be reminded of your facility, as your business is now conveniently located on their smartphone device!
If you have any questions about your app or best ways to prepare for the season, please contact firstname.lastname@example.org or your account manager.