The Holidays are in full swing and when looking back at 2016, spending exceeded $1 trillion, with the average U.S. adult spending $419 on holiday-related items. Early forecast calls for the 2017 holiday season to be even stronger... So what does this mean for you? It's time to start marketing your Golf Club specials and memberships! We are here to help you stand out against the competition so your customers keep YOU in mind when crossing off their Holiday Gift List! Fortunately, with 76% of Americans using their mobile device for their holiday shopping, you have a good bet of converting in-app messaging to dolla dolla bills, ya'll!
How do you do this, you ask? Let's dive in...
1) Holiday Sale Message
Do you have any Holiday golf shop specials or an annual Holiday Sale? Send a Push Message out to your audience to promote your sale. Emphasize the significant discount with terms like "Major markdowns" or "Up to 75% OFF" and a sense of urgency using phrases like, "Limited Supply", "2 Days Only", or "Will SELL OUT!". These examples may not exactly apply to what you are offering, but the key takeaway with a holiday sale message is to highlight the discount and demand for the products being offered.
2) Gift Card Promotion
Year after year, more people prefer receiving gift cards for the holidays. In fact, the total gift card volume will reach $160 billion by 2018. That is a BIG piece of holiday-spending pie! But how do we compete with national sport retail stores? Well, we may have to get a little creative. Offer a holiday special when a customer buys a gift card, they receive an additional free item with that purchase. For example when a customer buys a $50 gift card, they get a free $5 gift card or sleeve of golf balls. By adding value to their purchase, you are able to stand out against your competitors and drive incentive to spend. You can make it fun by calling it a "Naughty or Nice Special" - Be nice and give the additional gift to a friend, or naughty and keep for yourself. Send this promotion out in a push message linking them right to your Online Store, so they can complete their purchase in 3 clicks, without even having to get up from the couch! Christmas shopping has never been so easy!
3) Secret Santa Code
Make shopping at your golf shop or online store fun this holiday season! Send out a push message with a "Secret Santa Code" or phrase your customers can use at the time for payment for a special discount. Maybe the message is, "Say 'Rudolf' at your time of payment for 20% off your golf shop purchase" or "Enter code 'MERRY' to get 10% OFF your online purchase", directing them to the Online Store in the push message. One thing to note is to provide an expiration date so there is a sense of urgency to shop and take advantage of the special discount.
4) 12 Days of Christmas Special
Create 12 "Daily Deals" and promote them each day using with a push message. These deals and specials can be small and range from anything to "$5 Off Greens Fee" to "Appetizers - Buy One Get One Half Off". When sending out these series of messages, it’s best to be consistent in the time of day the message is sent. We would suggest sending these out in the late morning, as it allows time for customers to redeem these offers the same day. Of course, if 12 days is too long, you can always shorten the length of the campaign to “7 Days of Christmas”. Making it unique to your Golf Club and fun for your customers is the idea here.
There you have it, four ideas that your Golf Club can use to promote your holiday specials directly to your customers. In addition to in-app messaging, be sure to advertise any holiday specials on social media and email. If you need marketing help or would like to learn about our BOOST Marketing Program, please reach out to Molly Jasco. She is our BOOST Client Success Manager and handles the marketing strategy for many of our golf course clients.
If you need any assistance in setting up a message, please reach out to your Account Manager. We are happy to help and wish you a VERY MERRY HOLIDAY SEASON!