social media marketing for golf courses

Get Your App Ready For The Season

It’s getting that time of the year when golf season is about to begin and clubs are gearing up to open. You may be asking yourself, what can I do this year to get more value out of my golf club app? How can I grow downloads and provide a better app experience for my golfers? We are going to break down a few of our features and what content makes for an engaging and valuable app to your customers!

 

Monthly Deals

offerlocker - dont delete.png

A great way to engage your audience is to provide a special or promotion. Our offer locker tool makes it easy to create and track one-time deals you want to offer to your customers. For example, you could offer a Free Bucket Of Balls for downloading our app, Spend $75 in our Pro Shop and get $10 on next purchase, or buy four rounds of golf for $150. We suggest updating these deals each month to provide fresh and valuable content in your app! Test different offers to see what is having a positive response and feel free to reuse the following month. Having these deals exclusively in the app will drive downloads and word-of-mouth about your app.

 

Push Notifications

pushnote_bg - dont delete.jpg

What is going on at your Club this season? Events? Leagues? New monthly deals in the offer locker? 

Keep your users in the know about upcoming events and specials that are being offered. This connection to your customers will keep your Club top of mind to your customers and help you stand out when offering great deals and specials. 

You can also add a fun element by using emojis, too! In a recent study with over 2.6 push notifications, data showed that emojis drive push notification opens by 85% and conversion by 9% 😃. You can easily copy and paste emojis using the Emoji Keyboard Online. Of course, push notifications don’t have to always be used for promotional purposes. This is a fast and effective tool to get the word out on any course conditions and delays.

Tips:

  1. The frequency of Push Notifications: one push notification a week is expected and not perceived as an interruption.

  2. When to send: this can depend on the message, but research from Localytics states, Thursdays from 10 am - 1pm generate the best click-rates.

  3. If attempting to gain sign up participation for an event, send the push notification one month prior, then two weeks, and one week until the date of the event.

  4. Emojis will help increase conversion - use them! 

 

Food & Beverage Mobile Orders

food&bev_2_dont delete copy.jpg

 

Gallus onTAP is our latest click-to-order food & beverage solution. onTAP allows customers to make orders in your app for pick up and/or delivery. This seamless ordering experience aligns with growing trends in mobile food ordering and delivery. Although food & beverage is the main operation featured in this solution, it’s functionality can be applied to other areas of your business. Now Pro Shop merchandise can be accessible for purchase in the app for golfers looking to grab new gear. If a sleeve of balls or hat is needed mid-round, golfers can initiate that order on their app and either have their order delivered to them on the course or available for pick up at the turn.

 

Add Videos To Your App

ProTip Video. - dont delete.jpg

In the age of the iPhone, it’s never been easier to create great looking videos that showcase your Clubs offerings. Simply, use your smartphone to capture images and video of club events, instruction clinics and camps, and leagues. Import these videos into iMovie or Windows Movie Maker to put any finishing touches on, such as an Introduction title and closing fade out (don’t worry, these video editing applications are free and user-friendly!). Once ready, import to Youtube and place the YouTube URL in your app. These videos should be short, up to about 2 minutes, for optimal engagement.  75% of viewers will tune in for a 1-2 minute video, anything longer you will see that number drop significantly.

 

Interactive Leaderboards

leaderboard_bg - dont delete.jpg

Whether you are operating an Annual Club Championship or casual weekly league, your golfers can use the app to track their score, as well as see where their competitors are placed. This makes for a fun and interactive experience for players. Using the URL links in the dashboard, you can easily stream these live leaderboards to any TV or monitor at your facility.

In summary, there are a number of features and tools that can enhance the golfer experience and provide a connection to your customers. First, make sure all app content is up to date and use visual content to highlight your club’s amenities. Second, consider exclusive deals in your app via the offer locker or loyalty program tool. Communicate these deals and any other Club events with push notifications and geofence notifications in areas your clients frequent. Third, enhance the golf experience and grow your revenue by utilizing our tournament software and onTAP food & beverage solution.

If you have questions or need assistance in setting up any of these features - or anything custom you would like to include from great ideas of your own, please reach out to your account manager or support@gallusgolf.com.

Entering the Off Season with Relevance!

A little bit of a re-tread here, but just as valuable this year as it was last!


For so many of our courses, entering Autumn means entering the stretch-run for the year, knowing winter and closed golf courses are right around the corner.  For those of you out there who experience the opposite season and are just coming into the prime time of the year, pay attention anyway because May is not that far away for you!
 

Believe it or not, your off-season is when your app can really shine.  While GPS, live scoring, playing tips and all of the other great things the app provides are truly wonderful---the best thing your Gallus app may provide is a link to your clients when they are not coming to see you on a weekly basis.  With that in mind, here are EIGHT KEYS TO DIMINISHING YOUR SEASONALITY:


Grow Your Database While the Season's Still Hot
You've got some time left before you prep to shut down for the winter.  The weather is still great and golfers are still flocking to the course.  NOW is the time to begin a season ending full-court press to get your app downloaded to their phones.  Make sure every golfer checking in to play knows about the app, have promotional materials posted everywhere, run events like a skins game or any tournament that will drive downloads in bulk by featuring live scoring within the app, run some kind of season end giveaway where the entry form resides only in the app forcing a download to register, and of course feel free to reach out to us for more ideas.

The more users you enter the off-season with, the stronger your off-season will be.


Gather Customer Reviews
Positioning your course to be prepped to hit the ground running when the next season begins should be a huge priority all of the time, but more often than not during busy times we get caught up in being so busy we forget to be doing everything we should be, all of the time.  Don't let the season escape you without gathering a bunch of Golfer reviews of your course to be able to use as you begin marketing for the next season.  In fact, if you know the golfer would be writing a great review, ask him/her to post it on Yelp, Google+, greenskeeper.org, etc.  Any time is the right time to be working on your reputation, so don't let the season get by without making significant effort.


Continue Creating Remarkable Content ... With an Off-Season Twist
You work hard all season long to compel golfers to come to your course.  Your content runs the gambit from praising your course conditions, to talking about the great events you are hosting, to sharing about holes in one, and so much more.  Don't stop in the off-season because golf has stopped.  Share a golf joke via push notification.  Read about our last tip here of offering sales and discounts during the off-season and create content to share surrounding those. Share golf vacation info from your members---"Congrats to John Doe on his 76 at Florida Golf Course during his golf vacay, bring that game back here in May JD!"


Basically, use the app to keep your audience engaged this off-season. After all, their love of the game hasn't waned, the weather just stinks!


Stay Social All Year
Your golfers don’t vaporize during the off-season. It’s important to stay in contact with leads and customers throughout the entire year. Consider social media and push notifications your virtual, year-round storefront -- because even if your audience isn't hangin' in the clubhouse, they are certainly phone-in-hand perusing their social media feeds! That means leveraging Push Notifications, Facebook, Twitter, LinkedIn, Pinterest, the whole shebang to stay top of mind year-round. You should be using this real estate to offer special discounts for next year, gather (and publish) reviews and testimonials, run contests and polls, and generate hype for the next season.



Stay In Touch Via Email, Too
So, you think I am only going to talk about Push Notifications and a little social media to push out your message during the off-season, huh?  Not so!  You have a big email database.  Use it.  You should look to ensure your spot as the #1 golf course that comes to mind when the next season rolls around, and to be in that #1 spot the frequency and reach with which you communicate with your golfers can be increased by branching out to email too.  

If you don't have one, this would also be a good off-season to begin your E-Newsletter to share with golfers as well.

Generate Off-Season Hype
The off-season will be a good time to reflect on all of the fun this season has been, and start to build the hype about next year!  Share photos and results from the club championship---start some trash talking about who will put a game together to win next year.  Talk about improvements planned for the course for next year.  Get freaking excited, would you already?!?!


Differentiate Yourself Within a Super-Niche Market
Make this off-season your time to target that one demographic you've been longing to add to your list of clients, or more than one group.  Host off-season parties for them at the club getting them excited about the place they have at your club and how you will cater to them next season.  

Imagine how much better business will be next year if you tackle this group, get the app on their phones this off-season, and begin communicating with them regularly.  In fact, if you land one new group like this, build a league or some kind of event for them, they have 100 golfers, and each one plays 10 times at your course next year at $40 each, your efforts just landed you $40,000 in revenue next year that you didn't have this year.


Offer Sales and Discounts to Locals During Slow Times
So...you thought those shirts and hats would sell out before the end of the season.  It's okay, the holidays and birthdays and all kinds of reasons to still buy gifts for golfers are still upon you, even with your greens and fairways covered in snow.  Two push notifications a month about sales you are running to close out merchandise at the club will land you more business.  Be social about these sales too and put them all over your social media feeds.  Start next season with fresh merchandise, after ending this one by making some money!  Undoubtedly Rickie Fowler will be wearing something newer and cooler next year, so this winter is the time to get rid of what he's still sporting!

Plus, if your website is set up right, you can push these sales to your site and not even have to open your pro shop to sell things, and even make a little money on the shipping to compensate for the discounts if you do it just right.

 

Anyway---hopefully you see what we are driving toward here.  Use the app, which is on their phones, in their pockets, all year round, to keep your golfers engaged and excited about your club 365 days a year.  Reach out any time for more help with these and other ideas, 858.437.9262, rob@gallusgolf.com

Growing Downloads As The Season Ends, Or Is About To Begin

From where we sit right now with our 600+ golf courses we work with, it is an interesting time of year.  So many of you are looking into your last 6-8 weeks of your season, while the rest of you are prepping for your season to begin.  Either way, downloads are key, and NOW is the best time to have as many as you can get.  If you are heading out of season, it keeps you connected to your golfers during your down time.  If you are heading into season, it helps you build a stronger year.

Here are some simple methods to grow your downloads in bunches:

  1.  In the dashboard of your app, there is a button labeled "Promote".  There are numerous resources and suggestions on that page, including graphics you can download to print or use online, a link to a video commercial for your app you can share, links that go directly to the app stores for you to link to, an email template, and more
  2. Visit this previous post about FLASH Tournaments at your course to drive downloads in bulk: CLICK HERE
  3. Set up Loyalty/Rewards Programs in your app, and then promote the program.  Watch this video to learn more:  CLICK HERE 
  4. Promote the Monthly Tournament Series as a way to increase repeat play and provide your golfers with a month-long competition with prizes provided by us: CLICK HERE

 

Any other creative ideas, and any help you need, reach out any time: rob@gallusgolf.com or 858.437.9262

Better Managing Your Time

Did any of you really get into the golf business to have to spend your days navigating social media marketing, click through rates, and blog posting?!?!  

I didn't think so.

I would like to introduce BOOST, a complete online marketing solution from our team of highly skilled marketing professionals. You can click on the flyer below to get a larger view.

Recent BOOST customer Key Performance Indicator metrics:

  • Social Media Followers, up 800%
  • Social Media reach, up 8,846%
  • Social Media Engagement, up 296%
  • Players Card Sales, up 45%
  • iOS Downloads of their app, up 400%
  • Android Downloads of their app, up 2,000%
Boost.jpg

 

 

 

Setting up your Loyalty/Rewards Programs

 

It's new.  It's LIVE on your dashboard.  It's Simple.  It's going to be huge for you!

 

Introducing YOUR OWN, Custom, Branded Loyalty/Rewards Program.

 

Check out how one of our clients is branding and promoting it:

 

Here is a little more about the program:

 

PLEASE, give us a call to help you set these up in your app.  You can reach out to me directly at rob@gallusgolf.com or 858.437.9262.  Also, here is a link to watch a tutorial video for setting up your loyalty programs:  https://vimeo.com/16563422

 

Prepping for a season of Push Notifications

For our clients a change of seasons is occurring right now.  Many of you are entering your busy time of the year, and many are exiting.  Either way, now is a great time to refine or add segments for your audience for push notifications.

 

The experience for your users will be one of the following:

 

  1. If they already have your app, the next time it is opened it will prompt them to answer your new segment set up in a couple easy steps.
  2. If they are downloading your app for the first time, the app will take them through these steps upon their first open.

 

Here are some suggested Custom ID segments:

  1. Birth Month, with each of the 12 months as an option.  Wish these customers of yours a Happy Birthday during their month.  Possibly even offer a corresponding special offer to them.
  2. Local Region, if your clients are coming from a range of areas and it would benefit you to be able to target those regions in messages
  3. When You Play, with your options being Weekday, Weekend, Morning, Afternoon, etc.
  4. Skill Level, with options of Beginner, Improving, Advanced, etc

Custom ID's like these will allow you to target your audience, matching it to specific offers.  When building a Custom ID, this is exactly what you should have in mind.

 

As always, if you need any help, please don't hesitate to reach out.  rob@gallusgolf.com or 858.437.9262