tee time app

Quick.golf | Allowing Golf To Fit In Your Schedule

Gallus Golf is always looking for “out of the box” ideas and solutions to drive incremental revenue at your club. We love to see courses exploring non-traditional ideas to grow their business, deploying such things as FootGolf, Fling Golf, Disc Golf, and even Aero Golf (for the Robin Hood golfer). These examples are creative methods to bring new (mostly non-golfing) customers out to your club but don’t necessarily put actual golfers on your course.

 

One very obvious challenge golf courses face today is simply time. It takes 4+ hours to play a round of golf. All of us at Gallus Golf are golfers, and we all wish we had the time to get out to play more often. There have been a number of initiatives in the industry to attempt to address this growing challenge, and we are intrigued by the pay-by-hole alternative format introduced by Quick.golf.

Quick.golf is a web app that enables golf courses to easily offer golf in a pay-by-hole format. It was built to put time-strapped golfers on the course at times when the first tee might be empty, like the last couple of hours of the day. It’s not for everyone – it is not designed to replace your regular full-round customers nor disrupt your tee time cycles. What it is designed to do is add incremental revenue a few holes at a time, from current customers and maybe some new customers who like the idea of getting out to play just a few holes at a time, rather than a full round of 18 or 9 holes. It would certainly work for us at Gallus after a busy day in the office, getting out for a few holes to unwind and blow off some steam. And I can pretty much guarantee you that we’d also buy a beer (or two) while we are there.

Quick.golf built a great web app solution, but the great news is that it integrates seamlessly with our Gallus apps. The integration makes it easy for your customers to see when Quick.golf is available in your course app – you have complete control as to the days and times on the Quick.golf dashboard. We know that nearly every one of our clients has the capacity that goes unsold on a daily basis. And, we know that every one of our clients would like to see more revenue flowing into their cash drawers.

 

We like and endorse anything that can drive real golfers to your course, playing real golf and paying real money. You can learn more about Quick.golf at quick.golf/joinus, contact them directly: 650.362.3229, or harvey@quick.golf. Encourage you to take a look!

Full GHIN Integration Is Complete

Our recent App Tip is simply a video to detail the Full GHIN Integration piece being complete in the Gallus Tournament Wizard for your apps.  Until now, golfers were able to post their scores at the end of their rounds, but now you can enter a golfer's GHIN number and have the most current index, thus course handicap, for the golfer for any league, tournament, or event.

 

Check out the video below, and as always, reach out to me with any questions you may have: rob@gallusgolf.com or 858.437.9262

Featured App/Operator of the Month

Out of the norm for our App of the Month interview, I actually got to spend some time with this month's app operator from the Golf Wichita app, their super dynamic Assistant Manager of Golf, Shana Appelhanz.  We were both attending the Golf Inc. Strategies Summit in Austin, Texas last week, and I was fortunate enough to capture a quick conversation in video with Shana about their app.

ENJOY!

Entering the Off Season with Relevance!

A little bit of a re-tread here, but just as valuable this year as it was last!


For so many of our courses, entering Autumn means entering the stretch-run for the year, knowing winter and closed golf courses are right around the corner.  For those of you out there who experience the opposite season and are just coming into the prime time of the year, pay attention anyway because May is not that far away for you!
 

Believe it or not, your off-season is when your app can really shine.  While GPS, live scoring, playing tips and all of the other great things the app provides are truly wonderful---the best thing your Gallus app may provide is a link to your clients when they are not coming to see you on a weekly basis.  With that in mind, here are EIGHT KEYS TO DIMINISHING YOUR SEASONALITY:


Grow Your Database While the Season's Still Hot
You've got some time left before you prep to shut down for the winter.  The weather is still great and golfers are still flocking to the course.  NOW is the time to begin a season ending full-court press to get your app downloaded to their phones.  Make sure every golfer checking in to play knows about the app, have promotional materials posted everywhere, run events like a skins game or any tournament that will drive downloads in bulk by featuring live scoring within the app, run some kind of season end giveaway where the entry form resides only in the app forcing a download to register, and of course feel free to reach out to us for more ideas.

The more users you enter the off-season with, the stronger your off-season will be.


Gather Customer Reviews
Positioning your course to be prepped to hit the ground running when the next season begins should be a huge priority all of the time, but more often than not during busy times we get caught up in being so busy we forget to be doing everything we should be, all of the time.  Don't let the season escape you without gathering a bunch of Golfer reviews of your course to be able to use as you begin marketing for the next season.  In fact, if you know the golfer would be writing a great review, ask him/her to post it on Yelp, Google+, greenskeeper.org, etc.  Any time is the right time to be working on your reputation, so don't let the season get by without making significant effort.


Continue Creating Remarkable Content ... With an Off-Season Twist
You work hard all season long to compel golfers to come to your course.  Your content runs the gambit from praising your course conditions, to talking about the great events you are hosting, to sharing about holes in one, and so much more.  Don't stop in the off-season because golf has stopped.  Share a golf joke via push notification.  Read about our last tip here of offering sales and discounts during the off-season and create content to share surrounding those. Share golf vacation info from your members---"Congrats to John Doe on his 76 at Florida Golf Course during his golf vacay, bring that game back here in May JD!"


Basically, use the app to keep your audience engaged this off-season. After all, their love of the game hasn't waned, the weather just stinks!


Stay Social All Year
Your golfers don’t vaporize during the off-season. It’s important to stay in contact with leads and customers throughout the entire year. Consider social media and push notifications your virtual, year-round storefront -- because even if your audience isn't hangin' in the clubhouse, they are certainly phone-in-hand perusing their social media feeds! That means leveraging Push Notifications, Facebook, Twitter, LinkedIn, Pinterest, the whole shebang to stay top of mind year-round. You should be using this real estate to offer special discounts for next year, gather (and publish) reviews and testimonials, run contests and polls, and generate hype for the next season.



Stay In Touch Via Email, Too
So, you think I am only going to talk about Push Notifications and a little social media to push out your message during the off-season, huh?  Not so!  You have a big email database.  Use it.  You should look to ensure your spot as the #1 golf course that comes to mind when the next season rolls around, and to be in that #1 spot the frequency and reach with which you communicate with your golfers can be increased by branching out to email too.  

If you don't have one, this would also be a good off-season to begin your E-Newsletter to share with golfers as well.

Generate Off-Season Hype
The off-season will be a good time to reflect on all of the fun this season has been, and start to build the hype about next year!  Share photos and results from the club championship---start some trash talking about who will put a game together to win next year.  Talk about improvements planned for the course for next year.  Get freaking excited, would you already?!?!


Differentiate Yourself Within a Super-Niche Market
Make this off-season your time to target that one demographic you've been longing to add to your list of clients, or more than one group.  Host off-season parties for them at the club getting them excited about the place they have at your club and how you will cater to them next season.  

Imagine how much better business will be next year if you tackle this group, get the app on their phones this off-season, and begin communicating with them regularly.  In fact, if you land one new group like this, build a league or some kind of event for them, they have 100 golfers, and each one plays 10 times at your course next year at $40 each, your efforts just landed you $40,000 in revenue next year that you didn't have this year.


Offer Sales and Discounts to Locals During Slow Times
So...you thought those shirts and hats would sell out before the end of the season.  It's okay, the holidays and birthdays and all kinds of reasons to still buy gifts for golfers are still upon you, even with your greens and fairways covered in snow.  Two push notifications a month about sales you are running to close out merchandise at the club will land you more business.  Be social about these sales too and put them all over your social media feeds.  Start next season with fresh merchandise, after ending this one by making some money!  Undoubtedly Rickie Fowler will be wearing something newer and cooler next year, so this winter is the time to get rid of what he's still sporting!

Plus, if your website is set up right, you can push these sales to your site and not even have to open your pro shop to sell things, and even make a little money on the shipping to compensate for the discounts if you do it just right.

 

Anyway---hopefully you see what we are driving toward here.  Use the app, which is on their phones, in their pockets, all year round, to keep your golfers engaged and excited about your club 365 days a year.  Reach out any time for more help with these and other ideas, 858.437.9262, rob@gallusgolf.com

Featured App/Operator Of The Month, The Evergreen Club

This month we are very excited to feature a relatively new client of ours, The Evergreen Club in Palm City, Florida, and its very dynamic operator, Alix Dannewitz.  The Evergreen Club has had their app since May of this year, and they are off to a flying start in their off season, getting ready to really kick some butt with the app as they head into the 2016-17 winter season, their high time of the year.

 

I recently was fortunate to sit down and talk with Alix about their operation as it relates to their mobile app.

 

Rob @Gallus:  As a new mobile app operator, can you tell us a bit about what your initial goals and strategies were for your first year with the app at The Evergreen Club?

Alix:  Our first-year goals are to obtain the 33-55-year-old demographic market here in Palm City, and to do that we figure that our online marketing and smartphone marketing are where golfers are today. Not so much print ads or newspapers - people who are younger just aren't there.  So our strategy is trying to get them hooked on the app by having the loyalty program, the ability to book through the app, course flyovers and more.  It all has to do with the innovative ways to have fun at the club.

 

Rob @Gallus:  You and your team have done a really great job so far, especially considering you launched the app out of season and you continue daily to grow your downloads -- I mean you're well into the hundreds and you're still very new at this.  For other new app clients, like yourself, looking to dedicate or rededicate themselves to an effective way of managing the app, where would you recommend they begin or start in managing their app's?

Alix:  I would definitely start with the educational materials Gallus provides- the links, the videos, the marketing materials, are all fantastic tools to educate yourself and your staff, not only to benefit our staff but to get them to go out and use the app.  Once they know first hand how to use it they help our members and customers with exactly what to do because some older people, that aren't so savvy, having a staff member show or actually going out golfing with them and using the app makes them excited to go out and use it the next time for themselves, and to suggest it to their friends. 

 

The dashboard is super easy to use, and definitely take advantage of the webinars that you guys provide. One big thing we did was have those marketing cards, the scorecard inserts you provide, put on every golf cart. Every customer or member who comes out to play sees them for 4-5 hours each time they play.  Those alone provide great exposure for the app.

 

Rob @Gallus:  It's definitely working for you, just to add some perspective for those reading this, at The Evergreen Club, in a typical calendar year, about how many rounds of golf are played on your course?

 

Alix:  Typically we hit about 32,000 but we are now transitioning from a private club to a semi private club-this season, so  there will be a large chunk of new players, and our goal is to hit around 40,000 this year.

 

Rob @Gallus:  Just a couple more questions for you, how do you feel the app is already affecting revenue at the club, and how do you feel it will continue to in the future?

Alix:  So far the revenue driven by the loyalty program in the app has really helped us with members that come in frequently.  They want their punches.  They want to come in and  spend more to pick out that free item, so that has definitely helped.  The increased online booking through the app, that younger customers and members who don't want to talk anybody utilize by going right through the app and booking their tee times is definitely improving our goals of hitting the younger demographic here and increasing revenue along the way.

 

Rob @Gallus:  Again you're still relatively new at this and I imagine your goals are changing as you adapt and grow with the app.  As you continue to grow, being one of the more savvy business people we deal with, what are some of  your long term goals for the app?  What can Gallus do for you to help you reach this growth and what would you like to see happen as we move forward?

Alix:  Honestly, I'm very happy with everything you guys are offering.  I looked into the app before, periodically I would get an email from you guys, saying oh we have this now, oh we have that now, watch our webinar, and so forth.  I'm often surprised by something new, which is fantastic and you do often - it keeps it fresh.  Maybe the only thing that i can think of which could be a bad thing but could be a really good thing is to have a feedback area -- if anyone wants to write a review and they can post about it on there -- maybe write a little review and other app users could read those reviews.

 

Gallus is always coming out with something new and different, it relieves me from having to think! 

 

Rob @Gallus:  Actually, there are ways already we can include something just like this to provide feedback for you.  My experience has been, when it comes to bad feedback, a bad review can be one the best things to happen to your business.  It all depends how you react to it and how you handle it, and if you are viewing it as an opportunity in its constructive criticism.

Alix:  This originally happened on our facebook page on Memorial Day with some veterans who thought they were mistreated.  I went through this whole thing right through the Facebook page and gave them a free foursome and  they came back grateful for us making it right. So, yes I understand what you're saying. 

 

Rob @Gallus:  we are always working with the Gallus Think Tank here, and I'm certain we will have a big announcement of something new at the PGA show this January.

Continuing to Improve Your Apps

NOW LIVE -- Multi-Round Tournament Capability!

 

Great News -- For those of you who have chosen to enable our fully integrated tournament software, multi-round capabilities are now featured in it.  This includes the ability to host tournaments that are more than one round in length, to make cuts after rounds, to flight tournaments after a round has been played, and fantastic live leaderboard coverage that details each round and total scores.  It's just like watching Johnny Miller on TV, only better because you don't have to actually listen to the guy!

 

If you're using the Tournament Wizard software and want our team to run you through the changes, by all means reach out and let's schedule some time to talk.

 

If you're NOT using the Tournament Wizard and want to learn more, especially how it gains you dozens of downloads at a time, reach out and let's talk about getting it turned on in your app!

 

ALSO -- Within the month of May, be ready for our NEXT FREE IMPROVEMENT!

 

A hint as to what it is.... Loyal Users can receive Rewards!

 

Contact us here for a sneak preview or to help with the Tournament Wizard software, rob@gallusgolf.com or 858.437.9262

 

 

 

A Report Card, and Continuing to Improve

Sometimes to move forward it is important to take a moment to reflect on where we have been and the trends we have been following.  One of the biggest Key Performance Indicators that I keep pointing to is user engagement.  When I refer to user engagement, I am talking about how much time and how active the people who have downloaded your app are with it.  The stronger the engagement is, the stronger your marketing messages and relationship with your users become.

 

There are a few key components to driving a high level of user engagement:

 

  • Content -- I have said before that "Content is King", and you've listened.  The stats I will show below will demonstrate how well you did in 2015, and our goal with you is to continue that huge growth we have experienced with your apps.  That said, a consistent level of attention to the content of your app, content that will give your users reasons to be paying close attention often, is the most important thing you can do
  • Communication -- Push notifications are an absolute must.  We have found that our apps with the highest level of user engagement are also the ones that are sending on average at least 4-6 push notifications per month.
  • Growth -- Continuing to grow your user base is a never ending task.  Resting at a certain number of downloads is a huge mistake.  It should be a goal of yours to see a consistent level of growth in your download number, and continuing to keep that top of mind for your staff when communicating with your clients, keeping your download collateral visible online and in social media, and promoting the app at least once a month in some format are all keys to growth.

 

Here is a year over year engagement comparison for apps in general:

 

This report is based on apps in general around the world.  It details a comparison between 2014 and 2015 for user engagement.  Notice that the number of times the app was launched increased in 2015 over 2014, but also that the average amount of time spent in the app increased from 5.7 minutes to 6.02 minutes.  This is telling us that, in general, people are using and engaged with apps much more now than they have been previously.

 

So, I wanted to see how you are all doing with your apps by comparison to apps in general worldwide.  We made a big push in 2015 to work with you to raise the level of engagement, and while I am sorry to say in 2014 we were behind general app averages for engagement, I am thrilled to say we SMASHED these general numbers in 2015.

 

Here is our year over year engagement comparison with 2014 shown above 2015:

Screen Shot 2016-04-15 at 7.42.36 AM.png

So, while apps in general in 2014 were seeing an average session time of 5.7 minutes and were ahead of us, YOUR hard work and dedication to growing your apps in 2015 paid huge dividends and we are over 67% ahead of apps in general in engagement for 2015 with a 10 minutes and 20 seconds average session versus 6.02 minutes for apps as a whole.  NICE WORK!!!

 

So, what do I want you all to take from this?  We operate here from a level of positive dissatisfaction, meaning we can be happy about this current success, but never content with where we are currently at, always wanting to improve.  My challenge to you for the balance of 2016 is to continue the phenomenal growth.  Increase your engagement because the efforts you made last year are showing benefits.  It is time to ride that wave.

 

How do you do it???  See the points above:  Content, Communication, and Growth.  AND, continue to lean on us even more.  We are thrilled with these numbers and want to do all we can to continue to help you.  If you haven't lately, REACH OUT TO US NOW, to help you with a strategy and action plan for this year, and let's get to work.

 

My office direct, 858.437.9262 or rob@gallusgolf.com