tournament management software

Get The Most Out Of Your Tournament Software

For most golf courses, outings and tournaments make up a significant portion of annual club revenue. In the United States alone, over 800,000 golf tournaments are held each year, with the average 72 player event bringing in about $5,000.

Being that tournaments are a large revenue stream to clubs, it’s important to ensure proper planning is in place for the event, as well as providing an unforgettable golf experience to your players. There are many golf tournament registration softwares available to help your tournament organizer cross off the long list of “to-do” items in preparing for an event, but you also want to maximize revenue-generating activities for the day of and post-tournament. The Gallus Golf Tournament Software offers a user-friendly system to get your tournament set up, players registered, and a wide range of marketing opportunities to boost club revenue during the tournament day as well as gain repeat business.

Tournament Set-Up

Input all tournament info in one central location. Tournament images, rules, format. Import player/team spreadsheets to generate groups in a single click.
 

Online Registration

Quickly create a custom marketing and registration site for each outing that can include tournament info, images, video, contact info, and more. Participants can register (and even prepay) which all flows into your tournament software, ready to go.

 

Print Materials

Print out all your tournament materials. Cart signs, scorecards, check-in sheets, tournament info handouts, tournament results, and more.
 

Hole Sponsorships

Feature hole sponsors for your golf tournament in your mobile app. Sponsorship information can be detailed in the app with a direct link to their website. This type of advertisement creates a conversion path that is mobile friendly to your players and trackable for your sponsors.

 

Live Scoring

The in-app leaderboards and live scoring make for an interactive experience for your players to see how they rank against the competition.


 

Live Leaderboards

Display the teams and players of your tournament on your custom leaderboard in the clubhouse. Participants to view prior, during, and after the event.
 

In-App Deals

Increase player revenue by offering a Tournament-Player specific deals that can be redeemed that day or applied for a future visit. Your players will appreciate having exclusive deals to spend at your golf shop or an additional incentive to play at your course again.

 

Golf GPS & Course Information

Having beautifully customized golf GPS of your course enhances the on-course golf experience and will drive downloads for your golf club app. Our golf GPS provides full tee-to-trouble golf GPS mapping (not just to the center of the green) in a user-friendly interface. Golfers can even measure their shot through the app. Also, including pin placements or drone flyover videography or is an excellent way to make course information accessible in a mobile-friendly way.

 

Stay connected to your tournament players through push notifications.

Now that tournament players have your app, it’s time to keep them engaged through in-app messaging. Sending out golf specials or general messages, it will keep your club top of mind to your new customers and more likely to play with you again!

Learn more about how to set up a tournament using our Gallus Golf Tournament Software.


If you have any tournament or app-related questions, feel free to reach out to us at support@gallusgolf.com.

How Are You Using Your App?

This week from our National Sales Director, Brandon Clark....

I’ve spoken to thousands of golf course operators around the world about mobile apps. The one unifying factor is everyone realizes they need an app. In fact, there are very few operators that don’t think they need a branded mobile app. Those operators are akin to unicorns, you know they are out there, but they are very rare and difficult to spot in person!

All kidding aside, courses are unified in understanding they need a branded presence on their customers smartphones. The question becomes when do I take the leap and what am I looking for  in my course app? Every operation is different and has unique needs and goals.

 

In my experience, there are 5 dominant reasons for courses wanting apps. These 5 reasons are usually a direct of result of those courses’ individual needs and goals.

 

Communication:

Your Gallus App should be your primary method of communication. When I speak to courses before they take the leap to mobile their primary channels of communication are email, bulletin boards, word of mouth, Facebook, newspaper ads, and on occassion TV. In today's economy you need reliable, efficient, cost effective, and instantaneous communication. The only way to do this is through a branded presence right on your golfers smartphone where you can send segmented push notifications and set up location based messaging (Geofencing). Our most successful courses are active communicators on a weekly basis.

 

I need to compliment my website:

A common quote I hear from future partners, “I’m not sure what the possibilities are with Gallus, I just know we need an app because my website isn’t getting the traffic it used to.” This very common sentiment strikes at the very nature of mobile. Industry data suggests the vast majority of smartphone users do most of their internet surfing on their phone. Gallus Apps are specifically designed to work seamlessly with your golfers smartphones. Then when you need more “detailed” content we can simply “point” to a specific URL within your website. Most app users will still “feel” like they are within the app when in fact they are on your mobile enabled website. This is what I mean by complimenting your website. Do you have enough or the right content on your app?

 

I fear becoming stale as an operation and I want to offer my golfers and/or members a new amenity:

It is important for businesses of any type to remain relevant and continue to add value to their product. Your Gallus mobile app will add value to being your customer. Value can be articulated as GPS, easy tee time booking, live leaderboards, built in loyalty programs, stats and data tracking, course tips, F&B ordering, GHIN score posting. These are the types of improvements that your golfers will notice and appreciate. Are you offering enough value to your customers?

 

Live scoring and tournament management software:

As a former course operator I ran over 100 tournaments annually. Financially speaking, I fully understand how important tournaments are to most courses. I also realize that winning tournaments and keeping them at your courses year after year is very important and a constant challenge. Our tournament software kills two birds with one stone. First, your golfers will get that “PGA Experience” with our live leaderboards. Secondly, each participant must download your app to in order to keep or observe the leaderboard. The Gallus App separates itself from other tournament software providers because you will own real estate on players smartphones and “go home” with them long after the tournament ends.

 

Tee Time Booking:

I would have a really large piggy bank if I had a nickel for every time a course operator told me he or she was tired of their golfers booking rounds with 3rd party tee time providers. Course operators know golfers want to book through their mobile devices. Operators also want their golfers loyal to their own branded booking links. Gallus solves both problems, you just need to use our other tools and services to drive them to your apps’ booking link. Make your branded app your primary booking channel.


So how are you using your Gallus App? If you feel like there's room to improve app utilization, I encourage you to reach out to your Account Manager. We would love to set up a strategy session on ways to improve and realize the potential of YOUR Gallus App!

Don't Miss This Webinar...

We continue to add improvements to your app, and this latest one converts directly to $$$ for you!

Introducing -- TOURNAMENT REGISTRATION

We will be hosting a webinar tomorrow at 2pm EST, 11am PST, to share the details of this latest development, but prior to it, here are some of the bullet points:

CLICK HERE TO REGISTER FOR THE WEBINAR

  • Golfers individually or by teams can now register to play in tournaments at your course through a custom webpage built through your app dashboard and able to be shared anywhere --on your website as a link, in social media, in your app, through emails, etc.
  • You can choose to accept payment from the golfers when they register on this website, directly deposited into your bank account
  • You can pass this website along to the Tournament Host so they can use it to collect registration from their players for their event, and they can even choose to accept payments at registration on the site giving them more capabilities than ever before and providing your Tournament Sales department a HUGE advantage over competing golf courses. (You also will have full visibility into the payments being accepted by the host)
  • Data Entry work is cut down to next to nothing for you because when a player/team registers, they will be automatically entered into your Gallus Tournament Wizard software for the tournament they are playing in
  • MOST IMPORTANTLY, you gain opportunities with new customers pre and post event to get them out to your course more often by marketing to them through the app since this webpage will be promoting the downloads for you.  EVERY REGISTRANT can receive up to 3 emails from you to remind about the tournament and with instructions to download the app. 

 

ATTEND THE WEBINAR TOMORROW, WEDNESDAY JULY 13th, at 2PM EST, 11AM PST

YOU MUST REGISTER TO ATTEND, CLICK HERE TO REGISTER

Continuing to Improve Your Apps

NOW LIVE -- Multi-Round Tournament Capability!

 

Great News -- For those of you who have chosen to enable our fully integrated tournament software, multi-round capabilities are now featured in it.  This includes the ability to host tournaments that are more than one round in length, to make cuts after rounds, to flight tournaments after a round has been played, and fantastic live leaderboard coverage that details each round and total scores.  It's just like watching Johnny Miller on TV, only better because you don't have to actually listen to the guy!

 

If you're using the Tournament Wizard software and want our team to run you through the changes, by all means reach out and let's schedule some time to talk.

 

If you're NOT using the Tournament Wizard and want to learn more, especially how it gains you dozens of downloads at a time, reach out and let's talk about getting it turned on in your app!

 

ALSO -- Within the month of May, be ready for our NEXT FREE IMPROVEMENT!

 

A hint as to what it is.... Loyal Users can receive Rewards!

 

Contact us here for a sneak preview or to help with the Tournament Wizard software, rob@gallusgolf.com or 858.437.9262