Golf Marketing Strategy

Setting up your Loyalty/Rewards Programs

 

It's new.  It's LIVE on your dashboard.  It's Simple.  It's going to be huge for you!

 

Introducing YOUR OWN, Custom, Branded Loyalty/Rewards Program.

 

Check out how one of our clients is branding and promoting it:

 

Here is a little more about the program:

 

PLEASE, give us a call to help you set these up in your app.  You can reach out to me directly at rob@gallusgolf.com or 858.437.9262.  Also, here is a link to watch a tutorial video for setting up your loyalty programs:  https://vimeo.com/16563422

 

NOW FROM GALLUS -- Included in Your Apps....Loyalty/Rewards !!!

Reach out to help get this set up in your apps now!

 

rob@gallusgolf.com or 858.437.9262

Screen Shot 2018-05-31 at 11.17.48 AM.png

Driving Engagement with In-App Contests

Any of you who have been following me know, user engagement is a hot topic with me.  I wake up in the middle of the night thinking about ways to increase your users' activity with your apps.  This week I am sharing one of those middle of the night ideas.  Please let me know if you need any help setting this up in your app.

 

THE CONCEPT:   My example is a Trivia game, but you could do this, or a Scavenger Hunt, or really any kind of game that requires a response from your users.

 

 

THE PATH:  First, build a Google Form for Each question/clue you want to put forth.

 

 

(Click on any of the images below to get a larger view)

 

                        Next, connect that form to your app with a Custom Button:

 

Next, Send a Push Notification announcing your contest and deep linking to the button in your app connected to the question/clue form:

Screen Shot 2016-05-05 at 12.39.50 PM.png

 

Finally, Review your responses and notify your winners!

 

 

HERE is what your golfers will see in their apps:

 

 

What's to gain by doing this?

  • Increased engagement and excitement about your app overall
  • With increased engagement, when you send other push notifications, your users are now paying closer attention
  • Users that are tuning into you more than they are your competitors,which means more rounds, happier customers, and higher revenues
  • FUN---you gain some fun!

 

WE WANT TO HELP YOU SET THIS UP IN YOUR APP, SO PLEASE REACH OUT FOR HELP IN GETTING THIS DONE WITH YOUR CONTEST IDEAS.  858.437.9262 or rob@gallusgolf.com

 

 

Prepping for a season of Push Notifications

For our clients a change of seasons is occurring right now.  Many of you are entering your busy time of the year, and many are exiting.  Either way, now is a great time to refine or add segments for your audience for push notifications.

 

The experience for your users will be one of the following:

 

  1. If they already have your app, the next time it is opened it will prompt them to answer your new segment set up in a couple easy steps.
  2. If they are downloading your app for the first time, the app will take them through these steps upon their first open.

 

Here are some suggested Custom ID segments:

  1. Birth Month, with each of the 12 months as an option.  Wish these customers of yours a Happy Birthday during their month.  Possibly even offer a corresponding special offer to them.
  2. Local Region, if your clients are coming from a range of areas and it would benefit you to be able to target those regions in messages
  3. When You Play, with your options being Weekday, Weekend, Morning, Afternoon, etc.
  4. Skill Level, with options of Beginner, Improving, Advanced, etc

Custom ID's like these will allow you to target your audience, matching it to specific offers.  When building a Custom ID, this is exactly what you should have in mind.

 

As always, if you need any help, please don't hesitate to reach out.  rob@gallusgolf.com or 858.437.9262