2017-2018 Push Notification Cheatsheet
Push notifications are arguably the most important tool at your disposal, but are too often under-utilized.
We at Gallus Golf have been studying push notification trends from hundreds of golf courses around the world to understand exactly what works (and what doesn’t).
Continue reading for best practices as well as a cheat sheet of some of our favorite pushes.
Best Practices
Timing
When it comes to effective push notifications, timing really is everything.
Wording
You have a minuscule window of time to grab the user's attention, so use your words wisely.
Call To Action
Think of push notifications like email - how do you get someone to "click-through"?
(Study was done by Localytics)
There is a slight uptick in click rates for push notifications sent in the late morning and early afternoon (10am-1pm)
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Frequency
Knowing how often to communicate with users via push can make or break your relationship with them.
OPTIMAL LENGTH OF YOUR PUSH
HOW CERTAIN WORDS IMPACT PUSH OPEN RATES
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Measured By Lift In Click Rate Compared to Average
Overall Average Push Click Rate = 10.2%
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