Driving Engagement with In-App Contests

Any of you who have been following me know, user engagement is a hot topic with me.  I wake up in the middle of the night thinking about ways to increase your users' activity with your apps.  This week I am sharing one of those middle of the night ideas.  Please let me know if you need any help setting this up in your app.

 

THE CONCEPT:   My example is a Trivia game, but you could do this, or a Scavenger Hunt, or really any kind of game that requires a response from your users.

 

 

THE PATH:  First, build a Google Form for Each question/clue you want to put forth.

 

 

(Click on any of the images below to get a larger view)

 

                        Next, connect that form to your app with a Custom Button:

 

Next, Send a Push Notification announcing your contest and deep linking to the button in your app connected to the question/clue form:

Screen Shot 2016-05-05 at 12.39.50 PM.png

 

Finally, Review your responses and notify your winners!

 

 

HERE is what your golfers will see in their apps:

 

 

What's to gain by doing this?

  • Increased engagement and excitement about your app overall
  • With increased engagement, when you send other push notifications, your users are now paying closer attention
  • Users that are tuning into you more than they are your competitors,which means more rounds, happier customers, and higher revenues
  • FUN---you gain some fun!

 

WE WANT TO HELP YOU SET THIS UP IN YOUR APP, SO PLEASE REACH OUT FOR HELP IN GETTING THIS DONE WITH YOUR CONTEST IDEAS.  858.437.9262 or rob@gallusgolf.com

 

 

Rob Hoffman