Digital Membership Cards Replace Paper Cards and added BOOST marketing drove sales
By digitizing its summer pass program through the Gallus mobile app and powering it with BOOST Golf Course Marketing, Camelback Golf Club sold over 300 digital passes and generated $200,000+ during what used to be their slowest season of the year.
AT A GLANCE
Product
Mobile App, Memberships & Subscriptions, BOOST
Course Type
Daily Fee, Municipal, Semi-Private
The Challenge
- Word-of-Mouth Limited: The summer pass was promoted almost exclusively at the front counter by staff, leaving most golfers unaware the program existed
- Paper Card Bottlenecks: Passes were distributed as physical printed cards — adding printing expenses, administrative overhead, and manual staff tracking
- Untapped Reach: Without dedicated marketing campaigns, the program failed to capture golfers outside the pro shop
The Solution
- Digital Pass Delivery: Replaced physical cards with digital passes directly inside the Gallus mobile app, completely eliminating printing costs
- Instant Rewards Fulfillment: Passes and bonus free rounds were credited straight to golfers' app profiles automatically
- Targeted BOOST Campaigns: Deployed periodic, high-impact BOOST email campaigns throughout the offseason to build awareness and demand
- Streamlined Admin: Utilized the Gallus Customer Dashboard to simplify pass management and fulfillment for pro shop staff
The Result
- $200,000+ generated in total pass and green fee revenue
- 300+ digital summer passes sold
- 1,900 offseason rounds played
- Consistent YoY Growth: Pass and green fee sales have increased every year since 2023
- $0 spent on paper printing costs
In Their Words
"The summer pass program went from a manual counter promotion to a major revenue driver. Golfers now start asking about the summer pass as early as April —before our staff even mentions it."
— Oliver Riding, General Manager, Camelback Golf Club
Bottom Line
Camelback proved that taking a slow-season product digital doesn't just cut admin costs — when paired with targeted golf course marketing, it turns an offseason lull into a reliable $200K+ revenue engine.
See it in Action
See how BOOST Golf Course Marketing services paired with Subscriptions can drive revenue for your course.
