Custom Mobile App plus BOOST Marketing provides impact
Before partnering with Gallus, golfers at Los Sueños Marriott's La Iguana Golf Course had no central digital touchpoint, and the club’s marketing efforts were struggling to gain traction. By combining a custom-branded mobile app with Gallus BOOST Marketing, La Iguana launched their app in under two months and turned nearly 1,000 active users into a 12%+ revenue increase.
AT A GLANCE
Product
Mobile App, BOOST Marketing, Tournament Wizard
Course Type
Resort, Daily Fee, Multi-Course Operator
Why it Matters
A custom mobile app only pays off when your customers, in this case golfers, actually use it. Most golf courses struggle to find marketing partners who deeply understands the golf industry well enough to drive real adoption. La Iguana needed both the right technology and specialized marketing expertise and found both in Gallus.
The Challenge
- No Digital Hub: Golfers didn't have a single digital point of contact to engage with course management and access services
- Generic Marketing: Marketing agencies didn't understand the golf business, leading to promotions that failed to move the needle
The Solution
- All-in-One Digital Hub: Streamlined access to tee-time booking, in-app messaging, rewards, interactive GPS and scorecard, and GHIN score posting
- Localized Features: Built digital membership cards for four annual tiers and added validation for local Costa Rica Resident Cards
- Turnkey Tournament Management: Integrated golf leagues and event play via Tournament Wizard to streamline event operations
- Dedicated Marketing Team: Paired the course with the Gallus BOOST team for weekly strategic planning and full-service execution across push notifications, social media management, app news and event promotions
The Result
- < 2 Months to launch their fully customized mobile app
- ~1,000 active users within 3 months with 50% of them Costa Rican residents
- +12% increase in tee time revenue
- Measurable growth in golf event participation
In Their Words
"Gallus Golf not only knows the golf industry but also offers solutions tailored to it, making them an invaluable partner for us. With our new mobile app we're able to offer an experience like no other. And BOOST Marketing has helped us connect with our golf resort guests in a respectful, engaging way."
— José Quesada, PGA, Director of Golf, La Iguana Golf Course
Bottom Line
By pairing an intuitive mobile app with specialized golf marketing services, La Iguana gave resort guests and local members a modern digital experience—turning effortless engagement into a 12%+ boost in tee time revenue.
