La Iguana Lifts Revenue 12%+
Before Gallus, golfers at Los Sueños Marriott's La Iguana Golf Course had no single digital touch point with the golf course and marketing wasn't gaining traction. A custom branded app paired with Gallus BOOST Marketing fixed that — launching their app in under two months and turning nearly 1,000 customers into a 12%+ revenue increase.
AT A GLANCE
Product
Mobile App, BOOST Marketing, Tournament Wizard
Course Type
Resort, Daily Fee, Multi-Course Operator
Why it Matters
A custom mobile app only pays off when your customers, in this case golfers, actually use it. Most golf courses struggle to find marketing help that deeply understands the golf business well enough to make it happen — La Iguana needed both the technology and the marketing expertise and was able to find that in one partner, Gallus.
The Challenge
- Golfers didn't have a single digital point of contact with the golf course and the golf course managers
- Generic marketers didn't understand golf, so marketing messages and promotions weren't moving the needle
The Solution
- One single hub for golfers to access tee times, in-app messaging, and customer rewards
- Created digital member cards for four annual membership types, and built validation for Costa Rica Resident Cards for local play
- Added golf league and golf tournament play, plus a GPS scorecard and score posting to GHIN, handicap provider
- Paired La Iguana with the Gallus BOOST team for weekly planning calls on sales and promotions
- Uses BOOST Marketing services for all golf promotional needs — push notifications, news, social media management, event management
The Result
- Under 2 months to launch their custom mobile app
- ~1,000 active users within 3 months, 50% of them Costa Rican residents
- 12% increase in tee time revenue
- Increase in event participation
In Their Words
"Gallus Golf not only knows the golf industry but also offers solutions tailored to it, making them an invaluable partner for us. With our new mobile app we're able to offer an experience like no other. And BOOST Marketing has helped us connect with our golf resort guests in a respectful, engaging way."
— José Quesada, PGA, Director of Golf, La Iguana Golf Course
Bottom line
Their custom mobile app built the audience, the Tournament Wizard made it easy for them to manage their golf events and BOOST Marketing kicked it up a notch and drove marketing promotions that impacted their revenue.
