Case Study: Play Golf Calgary Leagues
When we launched Gallus’ turnkey membership solution, we figured most courses would start with the usual suspects—season passes, monthly player programs, cart plans, maybe a range program. But one multi-course operator spotted a bigger win: using the same rails to streamline dues for nine separate golf leagues and keep a thousand players (and accountants) happy. Here’s how they pulled it off—and a few ideas you can steal.
Success Snapshot
Facility Type: multi-course operator running 3 leagues at 4 courses with ~ 100 players each.
Pain: golfers weren't fans of the upfront league fee, and Club staff were stuck collecting paper forms with credit cards every month.
Fix: created 9 “League Dues” subscriptions in Gallus Turnkey Memberships. Players tapped “Subscribe” in-app, added their credit card, and fees were collected automatically.
- Auto-bill monthly—zero manual card runs and no shredded forms.
- Funds are captured by Stripe, then deposited to your bank account for improved security and PCI compliance.
- Perks drop: a digital drink voucher lands in each golfer’s App Rewards for each league event.
Impact: in only 11 days $50k in month-one league funds were collected without charging cards manually.
- 100% payment capture (no missed charges).
- Hours reclaimed: about 72 hours labor savings in 6 months.
- Happier golfers: smaller monthly bite instead of a big upfront bill, which they manage themselves through the app.
- Auto weekly rewards incentivize repeat reservations and staying on-property after the round.
“We went from juggling spreadsheets and card terminals to letting Gallus Turnkey Memberships handle everything on autopilot. Our players love the pay-as-you-go model, and our team finally has time to actually run the leagues.”— League Director
Ideas Worth Stealing: Memberships
Looking for your own twist on digital memberships for your Club? Try these:
| Use Case | How To Spin It With Gallus |
| Junior Camps | Break the season fee into 4 monthly bites; auto-drop range-ball vouchers each week. |
| Simulator Memberships | Bill winter-only (Nov–Mar), bundle drink credits for slow nights. |
| Cart-Plan Upgrade | Offer an add-on $25/mo “Unlimited Cart” pass that renews with annual memberships. |
| F&B Loyalty | Charge $10/mo and slide a “free appetizer” voucher into the app every visit cycle. |
| Maintenance Donations | Let members chip in $5/mo toward greens projects and thank them with exclusive early-tee-time tokens. |
New App Launches: April
‘Tis the season for driving revenue with a custom-branded golf app for members! Congratulations to the following Clubs whose customized apps launched in April:
Golf Birmingham in Michigan
Guatemala Country Club in Central America
Hodge Park Golf Course in Missouri
Meadowbrook Golf Club in Texas
Osawatomie Golf Course in Kansas
Paradise Pointe Golf Complex in Missouri
Peddie Golf Club in New Jersey
Plum Creek Golf Course in Texas
Spook Rock Golf Course in New York
BOOST Pro Tip: Proven Strategies To Help Market Your Club
A custom-branded mobile app for your course is a great way to drive reservations, increase player engagement, and uncover new sources of revenue. But it’s only part of what’s needed to offer unforgettable experiences for members and guests.
Marketing your Club effectively starts with keeping in contact with your golfers, even during the off-season. A good rule of thumb is to use app push notifications when timely messaging is needed (think grounds conditions or closures); pop-up messaging for upcoming promotions or events; and email, social, and website calendars for longer lead times.
To set yourself apart from peers and neighbors, it’s important to market your Club visually as well. This goes much deeper than just your logo and color palette - it’s how you represent your brand on scorecards, signage, tents, merchandise, digital leaderboards, and everything in-between. The more consistent your presentation, the more enjoyable the experience for your golfers.
With in-house PGA experience and creative resources, BOOST Marketing understands how to effectively promote your Club. Schedule time today for a demo customized for your Club and a review of our mobile app, digital, and traditional creative services.
