Golf course operators often struggle to find creative ways to generate additional revenue and offset costs. One solution to this challenge is through advertising in a custom-branded mobile app. Golf course operators can use the modules within their app to generate additional revenue while also promoting other local businesses.
Mobile apps can be an excellent tool for selling ad space, and we'll use this blog post to detail why choosing different modules can be so crucial.
Ads Help Generate Revenue
First and foremost, selling ad space in an app is an effective way to generate revenue quickly. Use an app to promote to local businesses by adding a simple interest form to the Home Screen and send out Push Notifications to promote the form.
Using the app as a catalyst is smart from a time management point of view as it only requires a few minutes of scheduling online. Then it’s up to the app’s existing user base to spread the word about the opportunity, removing the need for a dedicated employee to track down local businesses.
At this point, businesses will fill out the form asking for sponsorship opportunities. These can include anything from on-course signage to mobile app ads. From there, it’s all about working with them to develop a strategy that fits their business plan.
By leveraging the power of mobile technology, local businesses can reach their target audience in a highly effective way while the user is engaged with the course’s app. These sponsorships translate to increased revenue for the golf course.
I have utilized the Gallus app for many years now and have always found it to be a great asset to the club in providing a simple ROI.
We sell the ads on every hole which provides thousands of additional dollars in revenue while also supplying a great interactive app for our customers.
Dave Cowan
Founder & Managing Partner, Synergy Golf Solutions
Revenue Helps Offset The Cost Of A Mobile App
Many facilities would like to offer their customers a mobile app but cannot find the necessary funding for it. By selling ad space through their app, golf course operators can offset some of these costs (or even cover them altogether). This helps to expand their budget and gives them the ability to offer another excellent service to their users.
Take, for instance, an app that set out to sell ad space to local businesses for a Pop-Up that displays in-between holes in their app’s Scorecard & GPS. They’d like to maintain a good user experience, so they’ve elected to sell 10 out of the possible 19 Pop-Up’s in an 18-hole round of golf. Charging $1000 per business would result in $10,000 of found money for their app, website, and many other marketing expenses.
Promoting other local businesses in an app helps to strengthen the golf course’s revenue stream while promoting other small businesses in their community.
Gallus Golf is a proven revenue driver that will help a business succeed.
Brian Jordan
Director of Sales & Marketing, Harborside International GC
Apps Offer A Unique Value Proposition
A golf course mobile app offers a very focused audience. In this world of overstimulation, golfers are outdoors with far fewer distractions. The only ads they encounter for hours are those on their device as they’re waiting in-between shots or viewing GPS distances.
Local businesses pay a small fee for an ever-displaying advertisement and are rewarded with an audience that’s far more likely to internalize the promotion.
Take, for example, a facility that sells ad space to a local restaurant through their app’s Offer Locker module. The restaurant is able to create a coupon that can be redeemed through the course’s app without any need for POS integration.
Both businesses experience a win-win situation: the restaurant gains exposure to thousands of users for an ongoing basis while the course provides added value to its app users at no cost to them.
Ads Can Be Created In Minutes
Finally, mobile apps are easy to use and can be customized to meet the specific needs of each facility. Golf course operators using Gallus can use their admin dashboard to create and manage their own ad campaigns, making it a highly efficient tool for generating revenue. With the ability to set ad duration and frequency, app admins can ensure that their users are seeing the right ads at the proper moments.
Conclusion
Generating revenue and offsetting costs can be an immense challenge for a golf course operator. They must be wise with their time and make the most of what they have. A mobile app can be the starting point of a sponsorship program that takes their facility's revenue streams to new heights.
With its ease of use and customizable features, a Gallus app can level up a golf course’s sponsorship process. Spreading ads out between Pop-Up's, Offer Locker, and even Push Notifications can be a savvy move. There will be more resources to go towards improvements and users will enjoy an upgraded experience at their club.
Looking to elevate your facility’s ad strategy? Click the button below to schedule a demo with a Gallus Golf app expert.
