How Loyal Equals More Engagement and Revenue
Why It Matters
Maintaining a loyal customer base is crucial for the long-term success of any golf course. Offering a loyalty program can be a game-changer, but the key lies in thoughtful implementation.
A strong loyalty program doesn’t just reward customers — it shapes their behavior, increases monthly revenue, and builds a community of repeat customers to your course!
How It Works
- Punch Cards: Simple & Effective — Punch programs are perfect for driving repeat business in key areas of your business like food & beverage or the driving range.
- Example: “Buy 10 buckets of range balls, get the 11th free.” Customers must spend in order to earn rewards, keeping them coming back.
- Pro Tip: Analyze your breakage rate (unused rewards) to maximize profitability and fine-tun your programs.
- Points Programs: Flexible & Strategic — Points programs can drive spending across your entire facility, from golf to pro shop merchandise, food & beverage and more.
- Example: Earn 1 point for every $1 spend, redeem for rewards like free appetizers or discounts on pro shop merch. Customers must spend in order to earn rewards, keeping them coming back.
- Pro Tip: Offer low-point rewards to encourage immediate redemptions and high-value rewards to drive bigger spending!
- Fresh Content: Keep Customers Engaged — Loyalty programs should evolve to keep things exciting and drive consistent engagement from your customers.
- Example: Rotate rewards monthly. Swap out an old reward and introduce a new one to create buzz with push notifications and keep your customers on their toes!
- Pro Tip: Use reward changes as a chance to analyze trends and shift incentives towards underperforming areas of your business!
- Digital Tracking: Gain Insights & Maximize ROI — Paper punch cards are easy to lose, costly to print, and difficult to track. A digital loyalty program streamlines everything—making it seamless, trackable, and hassle-free.
- Example: Customers earn points or punches (see above), with balances updating instantly in the CMS. When staff enter transactions, you gain real-time visibility into customer engagement and program performance.
- Pro Tip: Leverage digital tracking to monitor redemptions, customer activity, and ROI. Use these insights to refine rewards and drive more revenue where it matters most.
Gallus Golf has transformed how we connect with customers through push notifications, loyalty programs, and the news section. Sending frost delays and course updates instantly has been a game-changer. With 1,806 participants in our loyalty program, these features keep our golfers engaged and coming back!
Tanya McGee
Club Manager, Ballantrae Golf Club
The Bottom Line
Gallus' Loyalty Programs help golf courses increase incremental revenue, drive customer engagement, and deliver a better customer experience — all while making the process simple for staff and golfers alike.
