Using Push Notification Metrics To Improve Performance & Maximize ROI
By tracking the right Push Notification metrics and making data-driven decisions, you can improve the performance of your marketing campaigns and maximize ROI.
Here are a few specific examples of KPI's to track and adjustments based on findings:
Track direct and influenced responses to individual notifications to identify which types of content are most engaging.
For example, if you find that notifications with personalized content have higher direct response rates, you can start sending more personalized notifications via Gallus' Targeted Push Notifications feature or by adding Interests and Customer ID Fields to allow your customers to pinpoint the content they’d like to see.
Track direct and influenced opens of individual notifications to identify which types of content are most effective at driving traffic to your app.
For example, if you find that notifications with limited-time offers have higher direct open rates, you can start sending more notifications with limited-time offers using the Offer Locker.
Track active opt-ins over time to see how your audience is growing.
If you find that your audience is shrinking, you may need to improve the value of your Push Notifications or remind users to opt in using a Pop-Up or News item.
Track direct and influenced opens of notifications over time to see how your Push Notification campaigns are performing overall.
If you find that your open rates are declining, you may need to reduce the frequency of your notifications or send more Targeted Push Notifications to ensure users are receiving pertinent information. Another solution could be to add Interests and Customer ID’s, which allow users to self-identify which topics they’d like to be notified about.
Track unique pushes sent over time to ensure you're hitting the sweet spot for your audience.
If you are sending too many notifications, you may be causing user fatigue, which can lead to users opting out of Push Notifications altogether. Alternatively, steady increases in Opt-In's could indicate your audience is hungry for more information from you! Experiment with the number of messages to pinpoint what’s right for your audience.