Gallus News | Gull Lake View Golf Club & Resort Partners With Gallus Golf As Their Marketing Provider

Featured in The Golf Wire on February 22nd, 2019

Gull Lake View Golf Club and Resort, one of the Midwest’s premier golf destinations, has partnered with Gallus Golf, the leader in mobile app technology and marketing solutions. Gull Lake View offers six championship courses, resort lodging, multiple dining options, club events among other activities for their customers to enjoy.  Their branded mobile club app will help grow the golf community already in place by creating a central hub of club information easily accessible to all golfers, guests, and members. Given the vast amount of activities and amenities available to their customers, the Gull Lake View App will help in connecting the club to its many customer segments.

With features like online tee times, loyalty programs, online ordering for F&B, and event information, golfers will have easy access to offerings conveniently located on their smartphone. Gallus technology is designed to seamlessly connect the golf club to its golfers while increasing revenue across all sales verticals. Gull Lake Golf Club is excited to implement these marketing tools, just in time for their 2019 season.

Jon Scott, President of Gull Lake Golf Club & Resort says, “We see a value in using data to help create a meaningful value proposition for our customers. We think that Gallus has the right tools to gather and translate this data, so we can better serve our customers with their unique wants and needs. In essence, Gallus provides the tools to maximize our capacity to interface with our customers on an intimate and granular level. We believe that this is the foundation of great customer relations and a profitable business model.”

About Gull Lake View

Gull Lake View is the Midwest’s premier, stay and play golf destination. Southwestern Michigan’s idyllic lake country is the backdrop for our six championship golf courses, each of which has earned a rating from Golf Digest of 4.5 stars or higher. Designed to balance the unique beauty and terrain challenges inherent in our landscape with pure enjoyment and recreation, all of their world-class courses offer a special experience for golfers. Their newest course, Stoatin Brae, was ranked the #5 Public Course in Michigan by Golfweek. To learn more about Gull Lake View, please visit https://www.gulllakeview.com/.

Prepare Your Mobile Marketing Strategy For The 2019 Season

How many times have you gone into the golf season with intentions of preparing your marketing strategy and then been hit with a tidal wave of unforeseen issues and non-stop work days, shoving those marketing tasks down on the priority list?

We understand you are managing numerous operations at your facility - including tee time reservations, F&B operations, retail, among other sales verticals. In this week’s blog, we provide a checklist of app items to cross off to make your 2019 season and marketing efforts smooth!

1) Track Your Mobile Tee Time Reservations

Are you curious what percentage of your tee times are made via your club app?

Here’s how you can find that out! All you need to do is contact your Tee Sheet Provider and request they provide you with a separate sales channel in your tee sheet. Once you have that unique url, you can paste it into the backend of your app under “booking options” and watch the sales roll in. You will be able to view booked revenue via the app, in the dashboard of your tee sheet provider. If promoting tee times on multiple online channels (website, social media platforms, etc.) we suggest using different booking URLs for each to track the performance of our marketing efforts.  


2) Targeted Messaging

New this 2019 season is the ability to send targeted messages and offers to specific customer segments and individuals! With this feature, you can send more relevant messages to customers based on their profile and spending data! For example, if you have a Ladies’ Spring Scramble in May, you can send an event reminder to all women players from years prior to encourage early registration. Or if your club offers a 2019 Players Card, with discounted golf rounds, you can send a message to all 2018 Players Card Members.

In preparing for your targeted messaging strategy, you will need to export the email addresses of customer segments you want to message. Typically, you can export these from tee time booking engine, event registrations, email marketing platforms, etc.

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If you want to learn more on targeted messaging and offers, please read our blog on Why Targeted Offers & Messages Are Important.



3) Marketing Game Plan To Promote Your App

Before you are in the middle of the busy season, create a marketing checklist that will remind you of App Promotion messages to send to your audience. Even if your app is five years old, it’s important to promote each season with your new “in-app rewards” or “upcoming club events”. By making this an initiative it reminds your audience your club app has content that is fresh and exclusive, increasing its value to your customers. In order to continue to grow downloads throughout your season, we recommend following the “marketing gameplan” below.


Monthly Checklist To Grow Downloads

  1. 1-3 social media post each week highlighting different features and benefit of the app.

  2. 1-2 dedicated emails per month that list all features of your club app.

  3. 1 push notification each week.

Do you need help promoting your app? No problem! Learn more about our marketing solutions that have helped clubs not only grow downloads but increase club revenue!

Learn more about Gallus Golf Marketing Solutions


4) Update Your Geofences

Do you know you can have up to 20 geofence messages configured for your club app?

These messages are ideal when targeted your customers visiting specific locations. We suggest placing these over high traffic areas, golf megastores, or even competing courses in your area! Create a specific offer or relevant message associated with the location, so your customers are incentivized to return to your club.

One location we see get very high send rates, is the one placed over a golf course. No surprise since those who have your Club App are likely to visit your facility, right? But when you consider how many hundreds of times this message can be sent each week, it’s a good idea to customize your messaging from time to time. Update the message over your course to promote F&B specials, new menu items, golf shop specials, upcoming club events, etc. Anything that can drive foot traffic and awareness to a club offering at your facility will be valuable to your bottom line.

The beauty of our geofence technology is you can “set it and forget it”. However, we always recommend checking in each month to see which messages are performing well to improve future messaging.

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5) Monthly Offer Locker Specials

Did you utilize the Offer Locker last season?

This tool allows courses to configure exclusive in-app rewards that can be broadcasted to all your app users. During the high season, it’s a good idea to have 2-5 offers per month available to your customers. These can be tied to any operation of your business and do not have to be discount promotions. Create a bundle package of “The Ultimate Golf Experience” including golf, cart, lunch, beverages, etc. Once you have your monthly offer locker rewards ready, configure and schedule them in the Gallus Dashboard. As the start date for these offers comes up, they will automatically populate for your customers in the app.


6) Add Upcoming Events & Promotions

This probably goes without saying, but as a reminder, having any upcoming club events or promotions in your app is valuable content to provide to your golfers. Think of your Club App as a hub of information on all things related to your club! A good starting point is to create a document that has all your annual events and promotions listed in the month they take place. Update your app with those events at the beginning of each quarter, month, or whatever frequency that makes sense for your initiatives.

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7) Loyalty Program

Do you have an existing Loyalty Program available in your Club App?

Great! Before your season starts, makes sure any rules, verbiage, end dates have been updated.

If you want to add a Loyalty Program, we have points and punchcard program types. These are simple to set up and a great launch date is at the beginning of the season. Including loyalty in your app provides additional incentive for customers to download and be reminded of your facility, as your business is now conveniently located on their smartphone device!

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If you have any questions about your app or best ways to prepare for the season, please contact support@gallusgolf.com or your account manager.

Gallus Golf To Focus On Member Experience & The Gallus Golf Club App At The CMAA

Featured in The Golf Wire on February 19th, 2019

Gallus Golf, the leader in member experience solutions, will be exhibiting at the CMAA World Conference And Club Business Expo in Nashville, TN. Since 2011, Gallus Golf has expanded its branded mobile app technology to help clubs better connect to their members. Gallus partnered clubs using tools, such as targeted messaging, online ordering for F&B, club announcements, and handicap posting, have seen an increase in member engagement. By utilizing these tools, clubs have been able to strengthen member relations, increase monthly spend, and grow their branded golf communities.

With private clubs having a focus on club amenities and events, a branded mobile app has worked as a hub of information for all current events at their facilities. This has been especially helpful for clubs, who would like to highlight the many other activities offered outside of golf. To help drive awareness and participation at social events, clubs can utilize targeted messaging. This marketing tool allows for unique member segments or individuals to be notified about activities related to their member profile or history of engagement with the club.

At the show, Gallus will happily show how easy this engagement can be through a demonstration on the Gallus Golf Club App. The app was released at the PGA Show to “test drive” a partnered course experience and have first access to Gallus Golf specials, marketing resources, and integrations news. Their initial product special was on Day One of the 2019 PGA Show when they announced the first five new customers would receive a free Chromebook. The limited supply promotion was sold out shortly after the announcement was made. They are expected to announce their next product special on February 26th at the CMAA World Conference And Club Business Expo.

Download the Gallus Golf Club App Today.

If you are attending The CMAA World Conference And Club Business Expo in Nashville and would like to learn about how Gallus Golf can help your club, you can find them at booth 1048. Vice President of Sales and Marketing, Rob Hoffman, National Sales Director, Brandon Clark, and Regional Sales Manager, Joe Wheeler will be representing Gallus Golf and exhibiting from February 26th – 27th.


Gallus News - Gallus Golf To Highlight Their Member Experience Solutions At The CMAA World Conference And Club Business Expo

Featured in The Golf Wire on February 6th, 2019

Later this month, Gallus Golf will be exhibiting at The CMAA World Conference And Club Business Expo in Nashville, TN. For eight years Gallus has been a technology leader in golf, helping clubs better connect to their members. Through club branded mobile technology, Gallus has provided easy marketing tools to share news and increase member engagement across all verticals within the club.

Gallus Golf continues to expand its value in the private sector through delivery of new technology, such as their click-to-order F&B solution onTAP, highly-targeted messaging (down to the individual member when necessary), handicap posting, and more. Designed to elevate the member experience on and off the course, these tools have also increased member spending. It was reported last year with the launch of onTAP, partnered clubs saw their food & beverage sales increase by 15% within just one month.

Gallus technology has been developed to interface with all member dashboard platforms. This gives members access within the club’s branded app to the course tee sheet, account billing, a member directory, calendars, and anything else the club has included in the member portal.

Gallus messaging tools are aligned with private clubs focus on golf and social events. Partnered clubs use their branded app as a hub of information for all things going on at their facility, including amenities other than golf. Through Gallus Golf’s release of targeted messaging, clubs can create segments specific to member behavior at the club, and send relevant messages to those segments pertaining to all events.

“We are excited to once again be exhibiting at the annual CMAA Show. We continue to grow with country clubs as member adoption and engagement has been high. A mobile app presence is becoming something that is no longer on the wish list for clubs, but more a demand of members looking to be connected. At the show, we’d love to meet with club operators to demonstrate exactly what we can do for each of them.”, says Rob Hoffman, Vice President of Sales and Marketing, Gallus Golf.

If you are attending The CMAA World Conference And Club Business Expo in Nashville and would like to learn about how Gallus Golf can help your club, you can find them at booth 1048. Vice President of Sales and Marketing, Rob Hoffman, National Sales Director, Brandon Clark, and Regional Sales Manager, Joe Wheeler will be representing Gallus Golf and exhibiting from February 26th – 27th.

About The CMAA World Conference and Club Business Expo

CMAA’s World Conference and Club Business Expo is the Association’s most visible annual event and the largest gathering of club industry professionals. Held in major cities throughout the United States, close to 3,000 CMAA members, partners, allied representatives and vendors from around the world attend this event.

Gallus News - Gallus Golf To Highlight Their New Mobile App Tee-Time Check-In Carolinas PGA Show

Featured in The Golf Wire on February 5th, 2019

Gallus Golf will be exhibiting at the 2019 Carolinas PGA Show in Greensboro, NC. Along with their marketing solutions, they plan to showcase their new mobile app check-in. This feature allows for golfers to check in a day or more before their tee time and make payment. Beyond customer convenience, this will avoid abandoned tee times and create opportunities for golf shop staff to have more meaningful conversations with customers. Instead of the focus being on the check-in discussion, the golf shop can better engage with golfers and present upsell opportunities. This technology piece was first unveiled at the 2019 PGA Merchandise Show last month and received much praise from industry professionals and partnered clubs excited to implement the new feature.

Gallus Golf has proven their continued focus on enhancing the customer experience over recent years and has no plans to slow down for 2019. The Gallus Marketplace was released last month and provides a library of best-in-class technologies for their partnered clubs. These current and upcoming integrations range from tee sheet providers, point of sale, tournament and website partners among many others. Included in this list is foreUP, Club Prophet Systems, Vision Perfect, Golf Genius, and 1-2-1 Marketing. With the release of these integrations throughout 2019, Gallus is excited to share how these technologies can help clubs communicate more seamlessly with customers in a revenue-driven manner.

Gallus Golf Sales Director, Brandon Clark states, “I’m excited to represent Gallus Golf as we exhibit our services for the first time ever at the 2019 Carolinas PGA Show. Over the past nine years, Gallus Golf has been the golf industry leader in mobile technology. We are never satisfied and are always seeking new ways to help courses keep their golfers engaged and provide a stronger communication channel. All while improving the overall experience for your golfers on your branded app. The Mobile App Tee Time Check-In is just the latest development along those lines.”

If you are attending The Carolinas PGA Merchandise Show in Greensboro and would like to learn about how Gallus Golf can help your club, you can find them at booth 428. Sales Director, Brandon Clark will be representing Gallus Golf and exhibiting from February 17th – 19th.

About The Carolinas PGA Merchandise Show

The CPGA Merchandise Show is one of the largest regional golf trade shows in the U.S.  We hope you will join us and experience our Merchandise Show in Greensboro with many of our 2,000+ Carolinas PGA Professionals and Associates. To learn more, visit https://carolinas.pga.com/


2019 PGA Show Recap

Another PGA Show has come and gone! It's always one of our favorite weeks to connect with many of our partners across the industry and share our new technology solutions. Leading up to the show we were excited to announce our Gallus Golf Club app, upcoming 2019 integrations, and mobile app check-in! For those of you who were not able to attend, be sure to check our recap of the show and learn what’s in store for 2019!

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The Gallus Golf Club App

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Leading into the Day One of the show, we announced that we have released the Gallus Golf Club app. When you download the app, you will have early access to product specials, integration news, and marketing tips. This is also a very helpful resource if you want the best practices on utilizing your club app!

Download the Gallus Golf Club app today!


Mobile App Check-In

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Speaking of integrations, we have lots to share with you about what’s to come for 2019. One new integration feature unveiled at the 2019 PGA Show is our Mobile App Check-In. This new feature will allow golfers to self check-in and pay for their green fee right from the course’s mobile app. As golfers check in a day or more before and pay, abandoned tee times will become a thing of the past. This will also create a more dynamic golf shop experience when the golfer arrives at the course. Golf shop staff will now be able to relieve some of their focus on check-in and replace it with more meaningful conversations with customers.

The initial rollout of this feature will be available with foreUP, Club Prophet Systems, and Chronogolf for the 2019 season. Our integrations don’t stop here. Learn what else we have planned for 2019 with our Gallus Marketplace.

Gallus Marketplace

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Our “Innovation First” Approach for 2019 was kicked off with the release of the Gallus Marketplace, a one-stop shop featuring integrations and partnerships with many best-in-class providers. These integrations, set to be released throughout 2019, will help courses communicate with their customers in a revenue-driven manner. Featured in the Gallus Marketplace is a list of partners ranging from Tee Sheet Providers, Tournament Softwares, Website and Technology Solutions. With these new connections to data, clubs will be able to enhance the customer experience in a variety of ways. Through our partnership with Cognistix, courses will be able to leverage AI to drive revenue to any operation of their facility. Cognistix is an Artificial Intelligence developer and using their machine learning technology the two will be able to send automated offers and messages to the individual golfer.

Improving the tournament experience is another big initiative for Gallus. Listed on the Gallus Marketplace for 2019 integrations are Vision Perfect, Golf Genius, and Golf League Tracker. These integrations will expand on the tournament and league needs of course operators, while also connecting seamlessly to their branded course app for an interactive golf experience.


Available in early 2019, our partnered clubs will have access to Players 1st customer feedback tools. Players 1st is the leading provider in golfer satisfaction feedback. Their platform designed to help your club retain and recruit players.

For more details on current and upcoming integrations, please visit https://gallusgolf.com/marketplace.


Women’s Golf Day

Women’s Golf Day held a panel discussion this year to educate industry professionals on their global movement to grow women’s presence in golf. Women’s Golf Day will be June 4th, 2019 and is a four-hour event that takes place around the world at registered locations. Since it's start in 2016, over 900 locations in 52 countries have participated. The panel included a range of industry leaders including Troon Executive Kris Strauss, PLAY for P.I.N.K., and PGA Professionals among others. All speakers provided their perspective on how this inclusive initiative has helped their facilities expand their women's consumer base.

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Available now until February 28th, 2019 is FREE REGISTRATION for your facility to be an official location of Women’s Golf Day for June 4th, 2019. This offer, which normally in years past was $79, includes WGD Marketing Materials, Profile Page on the WGD website, and event reviews.

To learn more on Women’s Golf Day and their limited time offer, please visit https://womensgolfday.com/.


Topgolf Party and Client Visits

Always a highlight of the PGA Show is getting to connect with our partners and hear your feedback. This year was extra special getting to spend time with clients at our Topgolf Party! We shared many laughs and good

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Thank you to all who were able to visit us at the Show. 2019 is set to be our most innovative year yet, and we can’t wait to share the new solutions that will be released this year!

If you were not able to attend the show but would like to learn more about Gallus Golf integrations and solutions, please contact support@gallusgolf.com.

Learn more about Gallus Golf Solutions at www.gallusgolf.com.

Tips To Optimize Your Website & App

We’ve joined forces with 1-2-1 Marketing to list the best practices of optimizing a website and keeping app engagement high. 1-2-1 Marketing provides website and marketing solutions for golf facilities around the world, helping them sell rounds and memberships. Kent Ashby, Director of Digital Marketing at 1-2-1, breaks down his top tips on how to keep your site performance strong!

The website continues to play one of the largest roles when it comes to marketing a golf facility. Websites act as the cornerstone of marketing efforts. Email blasts, Facebook Ads, search engines, and other digital campaigns direct customers to the website in most instances. Because of this, ongoing maintenance and optimizations need to take place in order to keep up with the changing demands of golfers. After all, it’s not 1998 anymore. A lot has changed. Here are some helpful tips and best practices for improving your website’s performance this season.

More than Just Good Looks

While we pride ourselves on providing golf courses with websites that make great first impressions, functionality and accessibility trump all in 2018 and beyond. It’s important to ensure your website not only looks good on all devices, but functions just as well.

These days, users expect lightning-fast website experiences with quick and easy navigation. Your website should have a simple design with clear calls-to-action like “Book a Tee Time” and a contact number that’s prominently above the fold. This is especially true on mobile. Let’s use the screenshot below as an example. At first glance, there are really only two options a user sees; call the course or book a tee time. By simplifying the mobile version of the website to highlight only one or two actions, you save users the time and make their overall experience more pleasant. The smaller percentage of users looking for other information can utilize the menu to navigate to the appropriate place.

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A major topic in the golf industry recently is the Americans with Disabilities Act (ADA). In an effort to make the web more accessible for the disabled, ADA regulations now apply to some business websites, including golf courses. To make websites more accessible for the vision or hearing impaired, features such as closed captioning, contrast ratios, meta data, and navigation all need to be adjusted for use in conjunction with accessibility software. With ADA compliance being a point of legal turmoil for several golf courses in recent months, it may be time to take a closer look at website accessibility.

Have Fresh, Fun Content

Golf courses typically have a lot more going on than their website shows. Often times, website content can go stale, with years going by between updates. Start leveraging your website as if it’s a message board for everything exciting that’s happening at your facility! Leveraging things like the online Event Calendar and a blog can help keep customers in the know, potentially leading to more participation at the course.

Also, content should be fun! Don’t be afraid to show your personality in your content. People appreciate businesses that remind them that there’s an actual person on the other side of the keyboard. It’s okay to be witty, sarcastic, or silly, especially in the more informal setting of the blog format. Using your favorite GIFs or memes is a perfect way to connect with your customers on a less professional, but more meaningful way.

Capture Customer Data

People aren’t as willing to give up their personal information as they once were. In order for your website to be a data-capturing machine, you need to offer something golfers can’t refuse. Here are a few offers we’ve seen on websites that have helped with data capture:

·        A free round of golf for your birthday month

·        Free online golf instruction series / practice drills

·        Free appetizer with purchase of entrée

·        Free bucket of range balls

When you provide a strong incentive for users to give you their data, you’ll be surprised at how many more people will take you up on it. This can help build your email database significantly and works well on users that typically wouldn’t provide their contact information.


Tracking and Measuring Website Activity

Most golf course operators are at least familiar with the standard website metrics, like visits, users, time on site, and pageviews. While these metrics are important to take note of, there is a whole host of other tracking possibilities that will allow you to attribute value to your marketing efforts.

While Google Analytics in its standard form is a powerful tool, there are hundreds of other ways you can use it to track website activity. With a more advanced implementation of Google Analytics, you can track the source of tee time bookings, form submissions, purchases, phone calls and more. You can even see which of your marketing efforts are producing the most revenue! This is valuable information that can assist you in designing the most profitable marketing mix possible for your golf course.

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Make Sure You’re Being Found for Local Searches

Just because a website is SEO friendly doesn’t mean people are finding you on search engines. For golf courses, local search results provide the most value. These local search listings can be managed through Google My Business. Google My Business (GMB) allows business owners and operators to manage information such as hours of operation, imagery, and business categories. GMB also let’s golf course operators respond to reviews quickly and easily. Common mistakes we see with Google My Business listings are 1.) the course hasn’t claimed their listing, or 2.) the listing is incomplete. All things equal, an unverified or incomplete GMB listing will underperform, taking a backseat to businesses that tend to their listings regularly.

Often times the Gallus Golf on-course technology, such as golf GPS and scoring get a majority of the attention on tools to utilize. However, when utilized effectively it is our marketing tools that generate the most return to our partnered clubs. In this blog, you will learn how to get the most out of these tools and what the best practices are to ensure your customer connection remains strong!


Mobile App Tips from Gallus Golf Marketing Manager,

Molly Jasco

Keep App Content Up To Date

Your branded club app should be viewed as a hub of information for your customers to find: tee times bookings, club events, league information, junior golf, and general information. Fortunately, our tools are designed to reflect your website in a mobile-friendly view, so whenever an update is made on your site, it’s displayed in your app. The only place you will need to remember to update is News Items and buttons that may be seasonal. If you have new monthly events or specials, set a reminder to update that as often as needed. Your app users will appreciate seeing fresh content and will keep them engaged.

Create A Loyalty Program

Whether your Club App is five years old or launching this 2019 season, one thing to consider is including is a loyalty program. By having an exclusive in-app rewards program, you can create more value and give additional incentive for customers to download your app. The beauty of having a loyalty program in your Club app is that rewards are easily tracked and customers can always be aware of how close they are to earning a reward.

If you do not want to commit to a long-term program, one-time rewards are a great option. Our Offer Locker was released earlier this year and is essential a digital coupon that is sent to users directly in the app. Offers can be flexible to fit your club’s needs and sent to the full database or targeted segments. Targeted messaging is a marketing technique that customers are showing appreciation for with 44% of customers saying they would be willing to provide their name, address, email address and more in order to receive relevant offers.

Communication Is Key

Push Notifications are efficient in setting up and quickly delivering a message to your audience. Use push notifications to broadcast your club promotions, upcoming events, and even course conditions.

Tips To Remember With Push Notifications:

  1. Schedule a push notification once a week. App users who receive one or more push notifications in their first 90-days have 190% higher average retention rates than those who don’t receive any push notifications.

  2. Use Emojis! In a recent study with over 2.6 push notifications, data showed that emojis drive push notification opens by 85% and conversion by 9% 😃.

Use Geofence Messages

Timing is key for reaching users in a meaningful way. It’s impactful when a customer receives a notification showcasing deals in the pro shop and restaurant when they arrive in the parking lot. Research from a recent study shows 36% of people who shop using apps said a mobile location-based push notification influenced an in-store purchase they made.

Promote merchandise specials, new food menu items, or events to sign up for in the golf shop. By promoting these offerings to customers who are physically at your location, your chances of closing that sale are much greater.

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When it comes to email marketing, we know promoting greens fee specials will get your golfers to your course, but often times, food & beverage or merchandise specials are not as strong of an appeal. With geofence technology, you can create a custom message for your golfers as they arrive at your club with all new specials and offerings available. 90% of US mobile users keep their location services turned on, and because your customers will be in the vicinity of these offerings, the likelihood of purchase is much stronger.

We hope you found these tips helpful in how to maintain a valuable online presence to your customers. If you have any questions, feel free to reach out to your Account Manager or

contact us at info@gallusgolf.com.

Why Targeted Offers & Messages Are Important

How To Use Targeted Messaging & Offers

Last month, we introduced our targeted offers and messaging to our partnered clubs. This marketing tool allows you to instantly send relevant messages and offers to your customers based on whatever criteria you like. You may receive offers like this already personally from national brands like CVS, Nordstroms, or Domino’s Pizza. Now your club can perform similar marketing techniques to effectively engage with your customers too! In this blog, you will learn more about why targeted marketing tools, like the one available to you, is a win for your club and customers! Also, we are going to provide a list of ways you can use send targeted messages to your customers depending on the offer scenario or customer type.

As you are probably noticing more than ever, brands are using online retargeted efforts to capture your attention and entice you to their site. It is fate or “meant to be” that the Hawaii Getaway trip being advertised to you is popping up days after looking into flights to warmer weather states. As creepy or annoying as this can be, it’s actually quite effective when it comes to converting an online audience to paying customers. In fact, according to a recent study on consumer behavior, 71% of respondents said they would prefer ads that are tailored to their personalized interests and shopping habits. In addition, 44% of customers said in order to receive more relevant offers, they would be willing to provide their name, address, email address, and product preferences. These statistics show consumers are expecting more when it comes to the customer experience and marketing engagement. Why this is important is because you can now use similar retargeting methods to engage with your customers with relevant offers or messages based on their interests and spending habits.

I’ll walk through some examples of what you can send and things to consider when crafting these offers!


Holiday Promotions

Since we are in the thick of the Holiday shopping season, let’s start off with some ways to target specific customer segments this time of the year. Many clubs are offering general promotions to entice 2019 memberships, players pass, gift certificates, and discounts off merchandise. These are great general promotions, but try targeting your customers with the following:

  • Get A $100 Gift Card, Get A Free $25 Gift Card

    • Target Segment - Members at your club. Your members already have a golf covered with their membership, but they would certainly appreciate a credit or gift card to your pro shop, where they can purchase something for themselves or gift that to someone else.

  • New Golf Equipment In Stock - Target high spending customers to reserve their new driver. If you have golf equipment in your golf shop and anticipate a new stock of the latest and greatest by Taylormade of Callaway, make sure to get that message out to your customers.  

    • Target Segment: customers who have purchased golf equipment from you or customers who have spent over $500 in the last year. This segment is those that have shown a history of significant purchasing behavior at your golf shop.

  • Sip and Shop Night. Shop the golf shop sales, and enjoy a complimentary glass of wine in the Clubhouse. An event like this takes minimal effort and investment (a few bottles of wine) and doesn’t necessarily need a “sale” or discount associated with it.

    • Target Segment: Members or women at your club. Women tend to be the shoppers in the household, or if targeted to members only, it creates an exclusive perk that makes them feel valued.

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Win-Back Offers

Every business wants to find the “secret sauce” solution that keeps their customers wanting to come back. It’s no surprise in golf that many of our customers have options when it comes to where they can play, so it’s important to target your customers to stay ahead of the competition.

  • Tournament Player Offer - $5 Off Your Next Round. From any tournament, your win-back offer can be a targeted offer. When using the Gallus Tournament Software, you can easily set that up. In addition to growing your downloads for your Club App, you have the opportunity to market to these players via targeted messaging. Send tournament players an offer for $5 off their next round or a 2-for-1 Golf to encourage them to come back with a friend (new customer!).

    • Target Segment - Tournament Players

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We Miss You Offer - $10 Off Your Round

  • Target Segment - Customers who would play consistently and haven’t played your course in 2-3 months. If you want to dive into a specific customer segment, such as those who would play on the weekends, have an offer that is weekend specific. Tailoring a reward to their previous tee times will be beneficial in getting them back to your course.



Food & Beverage

Drive more spend to food and beverage through your app! Our mobile ordering solution, onTAP, allows your customers to view and make orders to your kitchen from any location. Orders can be customized to be either be picked up at the clubhouse or delivered at their location on the course. Below are some examples of how you can grow your kitchen sales by utilizing the app tools available to you.

  • 10% Off When You Order Through The App. Make this an ongoing offer each month to those who have not made an in-app order. This will create some buzz around the new feature of ordering through your app and entice your golfers to be more engaged with their app usage. Each month update the offer and the new list of customers who have not made an order and they will be notified they have an offer waiting for them.

    • Target Segment: First-time Spenders

  • Beer Bucket Deal For Group. No need to always discount. You can offer a special package or experience for your golfers who have booked with a friend. For any of twosome or foursome booked for the week, send them a Beer Bucket Special for 6 domestic beers for $30 or a volume price that is aligned with your menu. This is a win for the golfers, who feel like they are getting a deal and a win for the course who is getting them to increase the average spending transaction during a typical day at the course. Cheers to that! 🍻

    • Target Segment: Twosome or Foursome Booked (over 21 years of age)

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Memberships & Annual Players Passes

  • Purchase Your Membership. Whether you offer an annual membership or players pass program, this is an easy way to remind and ensure your customer renew with you. Simply send them a message with a reminder of the perks and payment date, and ideally a link to guide them to a payment confirmation page. If your player's passes are semi-annual or monthly, use this same messaging technique to engage with that target audience.

    • Target Segment: Existing Members

How To Send A Targeted Offer:

  1. Think about which customer segment you want to target. Export their emails from your tee sheet or email list.

  2. What is the offer that is relevant to this segment? This can be a discount or a value-added package.

  3. Once logged into the Gallus Golf Dashboard, create the offer in the Offer Locker.

  4. Target the message to your customer segment by importing the emails.

  5. Check “Send Push” and click “Create” and your offer will send!




Gallus News | Gallus Golf To Host Educational Webinar On November 13th Featuring Launch of New Marketing Tech Including Artificial Intelligence

Gallus Golf To Host Educational Webinar On November 13th Featuring Launch of New Marketing Tech Including Artificial Intelligence


Featured in The Golf Wire on November 7th, 2018

On November 13th, Gallus Golf will hold an educational webinar on a groundbreaking new feature they are launching. For years Gallus has been the leader in this space, and that trend continues with the capability to reach specific individuals or specific groups of individuals with custom messaging and offers available right on their smartphones.

Golf and Country Clubs will be able to define a specific audience to communicate with and send tailored messages directly to these individuals. Plus, create offers to the targeted individuals designed to be highly relevant to them based on their interactions or behaviors at the club. Just one example, post-tournament bounce-back offers can be directed to the smartphones of those who participated in the event to drive them back to the club. Gallus emphasizes that the sky is the limit here, saying that any reason a club can think it should reach out to any individual or group can be incorporated into this new feature.

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Additionally, Gallus has partnered with Cognistx, to apply a layer of Artificial Intelligence to this process, allowing the technology Gallus provides the club to begin to learn how each individual behaves based on the messaging and offers being sent to them in order to optimize the engagement and experience each customer has.

Innovation and marketing solutions have been a continued mindset for Gallus Golf and providing these user-friendly tools to their partnered clubs is sure to result in an enhanced customer experience. “It is always exciting to deliver the new tools we’ve been working on to our clients, and I am really looking forward to getting this release into our customer’s hands” says Jason Wilson, Gallus Golf CEO. “Adding the Artificial Intelligence component has been on our roadmap, and we are thrilled to have Cognistx as a partner to help us realize this.”

“We are very excited to partner with Gallus Golf in delivering AI driven offers and customer

optimizations utilizing our OfferNet™ platform,” says, Sanjay Chopra, Cognistx CEO.


Event Details

Gallus Golf Webinar | Targeted Messaging & Offers

November 13th at 9 AM PST

Limited Space. Register To Attend Now 

Gallus News | Gallus Golf Marketing Solutions Helping Golf Clubs Increase Their Customer Engagement

Featured in The Golf Wire on October 25th, 2018

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Gallus Golf’s latest marketing solution, LaunchPad, was introduced in the summer of 2018 and is already demonstrating significant success for new partnered clubs needing marketing assistance. This six-week program helps clubs quickly grow their mobile app downloads during their initial app promotion phase, as well as provide marketing strategy and app management to ensure customers stay engaged with clubs long term. On average, partnered clubs using LaunchPad and Gallus marketing services have experienced 3 times the app growth rate than clubs who are not. In addition, these clubs are positioned to have better customer engagement through the communication and loyalty tools available.

Michael Todd, President, and Director of Operations of Legacy Ridge Golf Club says, “The introduction of the Legacy Ridge app with the support of Gallus Golf has been a fantastic addition. It gives us another platform to reach our loyal customs in a very technologically advanced manner. One of the many ways we are using the app to stay connected with our members is through push notifications. We send them out frequently to make sure we are top of mind when it comes to their choice for golf. Also, setting up geofencing around our property is just another way to notify our members and guests of opportunities that will be beneficial…and grab more share of pocket! Our Ridge Rewards is another great way to stay connected, keeping in-app offers fresh and exciting. Without a doubt, all of these tools make our customers more engaged.”

Wildhawk Golf Club in Sacramento, CA is another Gallus partnered club, that has seen customer engagement soar since launching their app and using Gallus marketing tools. Wildhawk’s Golf Manager, Paul Henderson, states, “We have had nothing but good comments about the app, from the ease of the download to the overall functionality. The loyalty program has been especially popular with golfers with many redeeming their “reward round” after only a few weeks. Golfers have also been responding well to the ease of the online food & beverage feature. Our Grille phone is ringing less with golfers ordering from their phone.” Henderson adds, “The Gallus Golf team made the development and launch of the app extremely easy. I’ve gone through many painful website launches and marketing this app has been nothing compared to those experiences. I highly recommend using their Launchpad marketing option.”

Given the success of LaunchPad, clubs are gravitating towards Gallus Golf’s full-service marketing solution, BOOST. This service was praised earlier this month by President and CEO of St. Marys Golf & Country Club Matt Staffen as “taking our marketing presence to the next level” and described as having “a full-on marketing team, that is great at what they do and also understands the game of golf”. How BOOST differs from LaunchPad is by providing long-term marketing strategies for golf clubs, while handling the weekly execution of email campaigns, app management, social media, online reputation management, and graphic design. This ongoing marketing partnership with clubs has relieved courses of the headache of handling daily marketing tasks, allowing them to focus on business operations and their customers, all for a considerably smaller investment than hiring a marketing staff to do so at the course. With BOOST’s ongoing marketing efforts, clubs have experienced increased app growth, event participation, membership sales, and overall positive word of mouth by their customers.


Learn more about Gallus Golf’s Marketing Solutions.

Important Message From Our CEO, Jason Wilson

Why Gallus Golf is NOT a Mobile App Company…

Want to know some of the most frustrating comments I hear from golf courses? Here are a few: “Oh yeah, I know about Gallus Golf. They build GPS apps.” Or maybe, “I’ve heard of you guys, but we already have GPS on our carts, so I don’t think we need a mobile app.” Or, “You know, most of our customers just use a paper scorecard and have rangefinders, so we don’t need a scoring app.”

This made me realize a couple things. That we have done a fantastic job of making Gallus Golf well known as an app company. And we REALLY need to do a better job making sure golf courses know what Gallus Golf really does, because we are NOT A MOBILE APP COMPANY!


When we started Gallus Golf in 2011, our goal was to enhance the golfer experience at YOUR golf course, and create better engagement with YOUR customers or members using technology. Everything we do is built around this concept.

In reality, Gallus Golf is a Customer Experience company. Custom apps just happen to be the primary vehicle to help our clients deliver on today’s consumer expectation.

I’ve got a tremendous team who is very passionate about golf. What we honestly discuss every week is “Man, we have built some awesome stuff for golf courses! How can we get more using it and get the most out of it”. The ideas, solutions, and technology we produce from that mindset span well beyond a simple “GPS app”.

  • Gallus Golf creates kick ass marketing collateral for our golf course clients to help them create awareness about their event, membership offers, golf tournament, or their brand in general.

  • Gallus Golf helps courses implement Loyalty Programs that foster enormous customer appreciation, drive repeat spending, and increased customer loyalty to their brand.

  • Gallus Golf produces creative marketing campaigns across email, web, social media, mobile apps, and on-course messaging to increase revenue across all facets of their business.

  • Gallus Golf builds innovative technology to enhance the golf outing experience for our clients, helping them deliver a fun and interactive customer experience at their club.

  • Gallus Golf delivers new and effective ways for our course clients to communicate with their customers & members about everything at their club.

  • Gallus Golf helps our clients learn more about their customers, behaviors, and how to create a personal experience that is relevant to each.

Gallus Golf does all of the above and much more. Yes, we can build a golf course their own custom mobile app, and yes that app does have a pretty cool GPS feature in it. But if that is all you think Gallus Golf does for a golf course I apologize, because I have not properly introduced you to Gallus Golf.

Gallus Golf is the Customer Experience Partner for any golf courses ready to do something different to exceed the expectations of their customers. We’d love to talk about it with you.

Gallus News - Gallus Golf’s Mobile Ordering Solution Contributing To Increase Kitchen Sales By 28% For Partnered Club!

Gallus Golf’s Mobile Ordering Solution Contributing To Increase Kitchen Sales By 28% For Partnered Club!

Featured in The Golf Wire October 17th, 2018

Ontario, Canada –

In a recent Gallus Golf blog, President and Founder of St. Marys Golf & Country Club, Matt Staffen, has attributed his club’s increase in kitchen sales to Gallus Golf mobile ordering solution. St. Marys Golf & Country Club has been a partnered club with Gallus Golf since 2015 and implemented many of their marketing tools to enhance the customer experience at their club.

Gallus Golf’s mobile ordering solution, onTAP, works seamlessly with a golf POS system to communicate orders and have them either delivered to golfers or available for pickup at a clubhouse. St. Marys has delivered this unique offering to their golfers and surrounding residents near their club to increase the opportunities for kitchen sales.

Providing the best experience for golfers is the heart of St. Marys’ mission, especially being that they are in a competitive golf market in Ontario, Canada. Staffen says “It’s more about trying to provide customer value and an experience. If you have your own app, you can connect with the customer that way and offer different things for them to connect to your business. For example, onTAP is a new way to get orders that can be available to someone on the course or a local nearby that wants to pick up food.”

They have ensured their golfers are aware of this solution and any club offering through Gallus marketing tools, as well. Staffen adds, “We’ve pushed onTAP to our customers through push notifications. We want to remind people when they are on the course that they can order food through the app. That was a big thing, as well, because our kitchen sales are up 28% this season. If someone has the app on their phone they will make that decision quicker than looking for a local restaurant.”

About St. Marys Golf & Country Club

St. Marys Golf & Country Club is one of Ontario’s best semi-private facilities, located in a picturesque residential community. Opening in 1932, St. Marys has maintained its place as a top course in their market by continuing to reinvest into their course and providing an social atmosphere for their golfers to enjoy. To learn more, visit https://stmarysgolf.com/.

About Gallus Golf

Gallus Golf strengthens the relationship between golf course and customer through their marketing and technology tools. They are the leader in building branded golf communities, increasing customer loyalty, and delivering innovative on-course technology. To learn more, visit https://gallusgolf.com/.


Golf Operator Spotlight - Matt Staffen - St. Marys Golf & Country Club

I had the pleasure of speaking with Matt Staffen, President and General Manager of St. Marys Golf & Country Club in Ontario, Canada. In the three years St. Marys has been us, Matt has been a leader in implementing our messaging tools and technology solutions. With the help of BOOST and Matt’s marketing vision, St. Marys Golf & Country Club App has grown their app users from 800 to over 2,500 - in the last season alone! Plus, their Clubhouse Kitchen sales have increased by 28%!

Whether your golf club is big, small, private or public, we could all take a page out of Matt’s book on how he has grown his business, and more importantly, built a golf community where his customers feel at home.

  • Molly Jasco, Gallus Golf Marketing Manager

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Molly: Can you tell me what career and life decisions led to you the golf industry and becoming the President and General Manager of one of the top golf clubs in Ontario?

Matt: Our family purchased St. Marys Golf & Club Club in the early 90’s when I was about six years old. I started working at the golf course when I was 15 or 16 years old and then went off to university and started working for some really high-end in golf courses up in Muskoka, a well-known tourist region here in Ontario just two hours north of Toronto. I also worked for a big corporate retailer for five years and what drove me back to St. Marys was not just my love for golf, but more of my passion for the marketing side of the industry.  So that’s really what led me to my decision to come back to operate the family business and operate St. Marys and grow it to its full potential.

Molly: How have you utilized your marketing background to grow your club?

Matt: What I really love about this industry and why I love showing up to work every day is the marketing side of it, and what influences a golfer to choose your golf course over the hundreds of other golf courses they have the option to play nowadays. There are 60 golf courses within 45 minutes of us, so that's obviously a big challenge. But we’ve been able to grow our business by taking advantage of the e-marketing side. It started with a lot of emails to our member base, then our Facebook Page, Instagram, and really took off in the last year with the app.  

We're a mature industry and in order to survive today, you have to grow and be the best. That’s the mentality we take every day and we’ve grown the business that way - whether it’s for our weddings, memberships, or our junior program which all have taken off in the last couple years - revenues have grown 100%. It’s been a whole lot of fun to see our golfing community transpire into what it has become today.

Molly: St. Marys is in a competitive golf market, what is your club doing that sets you apart?

Matt: First of all, we are continually staying in touch with them. We’ve found that adding the app to our efforts made perfect sense, especially for the younger generation, under forty, who have their phones in front of them all the time, and are not always checking their emails anymore.

We also have created a culture and an atmosphere from the moment they walk in the club and play 18 holes and then come back in for food and drinks, to the moment they walk out the door. We want them to they feel like they're at home and a part of a community. That was the second part of it.

The third part was reinvestment back into the golf course, back into the property, into our equipment, into our people. For example, the last two years we've undergone a bunker renovation program so we're redoing all of our bunkers and it will be completed next year. We're also buying new golf carts to keep our equipment up to date, our people head of the game, trying to be as progressive as possible, while also growing the revenue side. We know if we only focus on the cost side eventually our competitors will catch up, so the reinvestment was a big initiative for us.

It's really about being innovative, reinvesting back in that property, and creating that culture where people want to spend time.

Molly: You ran an aggressive campaign for “Free 18 Holes For Downloading The St. Marys App”. Some may wonder why you would potentially give a round away to an existing customer. What was your reasoning behind that and how has it impacted your season?

Matt: I felt the need to be aggressive with that offer in order to build our number of users from the 800 range we had been stuck at for the last couple of years.  

With the help of the BOOST Team, I wanted to go after that market, and attack it quickly to grow our app audience. And we successfully grew our number of users from 800 to 2,500 in a matter of a few months.

With the Free 18 Holes offer, we thought it would be easy to give away something for free, but how do you turn that into future sales? We knew the younger generation redeeming this offer would want an experience and beer would be bought on the course and food purchased after their round. That incremental revenue in just doing that offer was good enough for us to justify doing something so aggressive. And now we can reach out to them and try to bring them back with different offers and value plays that will get them interested in spending time here.

We’ve used Push Notifications a lot to target that same demographic of forty and under, who are more likely to receive and look at a push notification than an email. Using that Free 18 holes offer and growing our app users was really about the long-term ability to communicate with our customers in a more modern way.

We’ve also utilized and pushed onTAP to our customer through push notifications. We want to remind people when they are on the course that they can order food through the app. That was a big thing, as well, because our kitchen sales are up 28% this season. If someone has the app on their phone they will make that decision quicker than looking for a local restaurant.

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Molly: Third Party Sites and Golf Network Apps, like 18 Birdies, have a large audience of users and courses available. What would be your advice to someone who is on the fence between using a Golf Network App or a branded golf club app?

Matt: Third Party Sites has helped grow our revenue, but it's a challenge because if you’re not the cheapest you’re less likely to get the sale and to me, that is not a good long-term play. I want to control as many of the green fee bookings as possible. So if we can do that through our app and website (with dynamic pricing), that will keep the customer coming directly to us. Also, it's a lot easier to communicate our message to them as opposed to competing with every other golf course that’s on those 3rd Party Sites. With the Gallus Golf services, we can bring them here by owning that communication.

Molly: It can be very difficult for any business to grow their social media following, but St. Marys app and social media engagement is very strong. How have you grown your online audience?

Matt: I think if courses focus on growing your brand and not trying to sell, that is key. We typically don’t go on Facebook and promote an offer. It’s more about having your audience see what the brand brings, what the experience and the culture we are trying to create at St. Marys. We believe they will be attracted to that.



Molly: Given the success St. Marys has experienced due to your strong marketing strategy, what suggestions would you have to clubs who are struggling to find time to market their Club App?

Matt: The Golf Tournament Module has been big for us and it’s so easy to use. Our Pro Shop Manager, who initially didn’t want to have anything to do with computers, now uses it for everything - even our Glow Golf Night, for scorecards and cart signs. He has really embraced it this year and we’ve even added sponsors to each hole. This allowed us to increase our annual hole sponsor fee by $50, so it’s helped our club on many different levels.

Obviously with the BOOST program that was big for me. It made me take the app more seriously and realize its benefits. Why we moved forward with BOOST was because we were content with our 800 followers but it also meant I had to spend a lot of time during the busy season coming up with marketing ideas. When I have our monthly meetings with the BOOST Team it makes it much easier to just talk about those good ideas and put them into action. It work on both sides, but it keeps us organized and forces us to stick to a plan. BOOST is always timely that way. To try to manage the app, in addition to Facebook, and email, it can be a lot for operators, especially in an age when we are trying to manage our labor. To have a full-on marketing team, who are good at what they do and also understand the game of golf can be a challenge to find.

Having BOOST on our side gives us a team we can work with, who are quick and ready to take on the things we need to do. To sum it up, the back end module is easy to use, but BOOST will take the app to the next level.

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Molly: Golf can have the reputation for being a little behind the times when it comes to implementing new technology. Sometimes we hear, “Our club doesn’t need an app because our golfers are older” or “We don’t need Instagram because of X, Y, Z”. If a club was unsure of utilizing new technology to communicate to their golfers, what would you say to them?

Matt: There are different ways to target different audiences. The younger generation, who are under forty spend an insane amount of time on their phone, so the way to communicate with them is through the app.

We still have great success with our emails, but I’ve noticed in the last couple of years that our email open rates are declining slightly. The older crowd is still responding, but the younger generation is more engaged with a quick one-line message in a push notification. As marketing evolves and that younger generation becomes your customer base, it will be tougher to target them if you don’t have your app available on their phone.


Molly: Are there any technologies you’ve seen in other industries, that you would like to see the golf industry to adopt?

Matt: Yeah, I think one of the fears with the industry right now, especially with these 3rd parties taking on more and more, is that if you’re not the cheapest, you’re not going to get the customer. Trying to be innovative through marketing, and persuading a customer to come to you, despite what the price is - I think that is a big challenge we are all facing. The hotel and airline industry had experienced this same challenge and figured out the dynamic pricing model, because finding those super cheap deals are not as common today. I believe dynamic pricing is a huge way of the future in our sport and what we do in our industry because it’s figuring out what the price should be in the high and low demand. I think integrating that into the app is a big thing - we’ve done that with our tee sheet.

We shouldn’t be trying to be the cheapest, because then it becomes a race to the bottom. It’s more about trying to provide customer value and an experience. If you have your own app, you can connect with the customer that way and offer different things for them to connect to your business. For example, onTAP is a new way to get orders that can be available to someone on the course or a local nearby that wants to pick up food.

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There are a lot of opportunities out there, you have to figure out who you are targeting and what it is you’re offering - and keeping that customer close to you - instead of the 3rd party sites. Yes, they will always have a place, but if we can control that customer experience, we will all be better off.






Revenue-Generating Marketing Ideas To Start Now!

The last day of summer is this Saturday, September 22nd, and that means it’s time to start marketing your Club’s Fall and Holiday promotions if you haven’t already. It may seem like the shorter days and cooler weather would hurt your bottom line, but in reality, there are plenty of marketing opportunities to promote seasonal club offerings to boost your annual revenue.


Below are some revenue-generating initiatives your club can promote this Fall!



Early Bird Membership Campaigns

Even though summer is nearly over, there is still much golf to be played! If your club has annual memberships, now is a great time to promote your 2019 memberships with free golf the rest of the year. This will entice the customers who enjoy your club, but on the fence with a membership investment.

You don’t always have to discount or give away something either. Create a value-added Membership offer that your members can’t refuse! You can do this by increasing your membership price slightly and throw in a low-cost equipment item. For example, “Free Driver With Your 2019 Membership” with an expiration date of November 1st. The timing of an offer like this aligns perfectly this time of year with the upcoming release of 2019 product lines and increase in consumer spending during the Holidays.  

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Are You Ready For Some Football!?

It’s Football season and you may have noticed some slower weekend golf days. Make your club the Game-Day Spot your golfers want to watch Football at! A couple of ways to do this could be offering a weekend golf package including golf and a lunch special. Also, be sure to promote your weekend Football Specials during the afternoon, so those that are just practicing in the afternoon, now have an additional incentive to have lunch at your club and watch football. You can do this by placing a geofence message over your course that highlights the weekend specials.

Another way to make sure your tee sheet doesn’t suffer during the Football season is by having an early morning shotgun during the weekends. This way your golfers can make it a ritual to get their course time in before Football, and you still had 144 players on your course.

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Fill Up Your Weekday Tee Sheet

Maybe summer leagues are ending or college students are back at school, and your club is experiencing open windows of availability that you want to be booked asap. No problem! You can do a number of things with your app to fill up your tee sheet. Of course, by now you’ve heard us discuss push notifications, but this powerful tool can instantly get a message to your audience and booking a tee time within a couple clicks.  This return is easily worth the 30 seconds of time it will take you to craft a message and click send.

If you want to provide a golf promotion, create an in-app reward with the Offer Locker. By using the Offer Locker consistently, you will increase downloads, engagement, and make your app content more fun and valuable to your audience. Examples of this can be $5 off your weekday round anytime after 3 pm, or $49 weekday round and dinner.

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Affiliate Marketplace - The Christmas Miracle For Your Club

It’s not too early to begin thinking about the Holidays and how your club can maximize its holiday sales. What if we told you, you could increase club revenue by simply adding a button to your app? It sounds too good to be true, but our Affiliate Program is designed for our Club Partners to do just that! We’ll connect you to a number of brands your golfers can shop online and when an online sale is made, your club gets a percentage through your affiliation.  This is a great way to get ahead of the Holiday Season and offer products to your customers without stocking them in your golf shop. The Affiliate Marketplace is free and easy to sign up, and flexible in brands you want available in your Club App.

Get Started - Sign Up Now!

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It’s Beginning To Look a Lot Like… Party Season!

As some of you may be going out-of-season soon, it’s peak season to book venues for Holiday parties. Start marketing your clubhouse facilities for social gatherings, corporate luncheons, and the end of the year celebrations! If you experienced a rough season due to harsh weather conditions, this is a great way to recover from any lost revenue.

Below are some examples of a Holiday flyer created by the BOOST team. Do you need a Holiday flyer created for your course? Contact the BOOST team and they will deliver you a complimentary flyer for your Holiday promotions! Whether you were affected by the weather this season or not, we hope you take us up on our Holiday Design Offer.. As an early Christmas gift to you! ;)

Request Holiday Promotion Flyer

If you have any questions or would like to discuss the best golf marketing strategy for your course, please reach out to our BOOST Team.  Whether it’s ideas on your Fall events, Black Friday promotions, Holiday parties, BOOST can offer advice on best methods for making your message stand out against your competitors!

Learn more about BOOST!

Gallus News - Gallus Golf CEO To Speak On Loyalty Rewards Technology At Golf Business Techcon 2018

Featured in The Golf Wire on September 5th, 2018

 

Las Vegas, NV –

Gallus Golf, the industry leader in course branded mobile app software, will be a sponsor and exhibitor at this year’s Golf Business TechCon, held in Las Vegas October 11th-12th. This event is unique to the golf industry as it is focused on technology tools and innovations transforming golf course operations. TechCon is a two-day gathering for golf course owners, operators, and industry professionals to learn about best-in-class products and services in golf and discover the what technology advancements are on the horizon.

Gallus Golf’s’ Founder & CEO, Jason Wilson, will participate in a panel discussion around Loyalty Rewards Programs, and the important role technology plays in their success or failure. “We have seen Loyalty Rewards Programs be extremely successful for many of our course clients, and mobile plays a key role in maximizing their effectiveness with today’s savvy consumer,” said Jason. “I’m looking forward to the opportunity to connect with course operators in an environment centered around education on the latest and greatest tech for their business.”

Get The Most Out Of Your Tournament Software

For most golf courses, outings and tournaments make up a significant portion of annual club revenue. In the United States alone, over 800,000 golf tournaments are held each year, with the average 72 player event bringing in about $5,000.

Being that tournaments are a large revenue stream to clubs, it’s important to ensure proper planning is in place for the event, as well as providing an unforgettable golf experience to your players. There are many golf tournament registration softwares available to help your tournament organizer cross off the long list of “to-do” items in preparing for an event, but you also want to maximize revenue-generating activities for the day of and post-tournament. The Gallus Golf Tournament Software offers a user-friendly system to get your tournament set up, players registered, and a wide range of marketing opportunities to boost club revenue during the tournament day as well as gain repeat business.

Tournament Set-Up

Input all tournament info in one central location. Tournament images, rules, format. Import player/team spreadsheets to generate groups in a single click.
 

Online Registration

Quickly create a custom marketing and registration site for each outing that can include tournament info, images, video, contact info, and more. Participants can register (and even prepay) which all flows into your tournament software, ready to go.

 

Print Materials

Print out all your tournament materials. Cart signs, scorecards, check-in sheets, tournament info handouts, tournament results, and more.
 

Hole Sponsorships

Feature hole sponsors for your golf tournament in your mobile app. Sponsorship information can be detailed in the app with a direct link to their website. This type of advertisement creates a conversion path that is mobile friendly to your players and trackable for your sponsors.

 

Live Scoring

The in-app leaderboards and live scoring make for an interactive experience for your players to see how they rank against the competition.


 

Live Leaderboards

Display the teams and players of your tournament on your custom leaderboard in the clubhouse. Participants to view prior, during, and after the event.
 

In-App Deals

Increase player revenue by offering a Tournament-Player specific deals that can be redeemed that day or applied for a future visit. Your players will appreciate having exclusive deals to spend at your golf shop or an additional incentive to play at your course again.

 

Golf GPS & Course Information

Having beautifully customized golf GPS of your course enhances the on-course golf experience and will drive downloads for your golf club app. Our golf GPS provides full tee-to-trouble golf GPS mapping (not just to the center of the green) in a user-friendly interface. Golfers can even measure their shot through the app. Also, including pin placements or drone flyover videography or is an excellent way to make course information accessible in a mobile-friendly way.

 

Stay connected to your tournament players through push notifications.

Now that tournament players have your app, it’s time to keep them engaged through in-app messaging. Sending out golf specials or general messages, it will keep your club top of mind to your new customers and more likely to play with you again!

Learn more about how to set up a tournament using our Gallus Golf Tournament Software.


If you have any tournament or app-related questions, feel free to reach out to us at support@gallusgolf.com.

Gallus News - Rob Hoffman to Speak at 2018 GolfCON Rob Hoffman Of Gallus Golf To Speak At Marriott 2018 GolfCON Next Month

Featured in The Golf Wire August 1st, 2018

Rob Hoffman to Speak at 2018 GolfCON

Marriott’s annual GolfCON will be held August 14th – 16th at the JW Marriott Orlando, Grand Lakes in Orlando, FL. In attendance at GolfCON will be the Marriott Golf Top Executives, Golf Club General Managers, Retail and Business Vendors. Representing Gallus Golf, will be Rob Hoffman, VP of Operations, and Molly Jasco, Marketing Manager. Marriott GolfCON is known as a gathering to celebrate the year’s success, build stronger business relationships, and discuss best practices in all facets of golf club management.

Joining the discussion on golf marketing and technology strategies for management organizations will be Rob Hoffman of Gallus Golf, Andy Perez of EZLinks Golf, and Ben Schmidt of GolfNow. All have extensive knowledge on the golf industry as a whole, as well as best practices in implementing technology solutions on a management level. With his twenty years of Marketing and Consulting experience, Hoffman has not only ensured success of their golf club apps, but also contributed to the club revenue growth through his focus on marketing initiatives.

“Every year I look forward to this conference to get an opportunity to share with our great colleagues at Marriott Golf some of the current technology trends as well as a peek into the future. This year, in particular, we are gaining on some major advancements, and getting to share this sneak preview with the Marriott Golf team, gaining their insights, will be rewarding for me” says Hoffman of Gallus Golf.

About Marriott Golf

Marriott Golf, the golf management organization of Marriott International and one of the world’s largest resort golf management companies, is responsible for managing more than 1.5 million rounds of golf each year on more than 1,000 holes of championship golf. Marriott Golf has a simple vision: to be the world’s premier provider of quality golf experiences. This goal is pursued by managing every component of its business with diligence and scrutiny to ensure that it delivers value to everyone involved. Learn More About Marriott Golf

7 Ways The App Is A Lifesaver

 

“Running a business is all smooth sailing.”

- Said no one ever.

 

As much as we plan and prepare to make business operations seamless week to week, we are bound to occasionally hit a snag. In the golf industry, this can look like employee turnover, unpredictable weather, or last minute cancellations, among many other potential hiccups. When blindsided by these challenges, it can often lead to quick reactionary marketing decisions that may not be the best message to deliver to your customers.

In this blog, I’ve outlined a series of “trouble scenarios” and ways to get your golf club out of a bind using your app. By learning more about these slightly out of the box best practices, hopefully, you’ll feel more proactive communicating to your customer and maybe even find marketing opportunities when faced with similar challenges.


 

1. Last Minute Outing Cancelation - How To Fill Your Tee Sheet

Have you planned on having a packed course due to a scheduled outing and then the day before this planned event, the tournament organizer has to cancel? This can be a headache, especially because you probably spent that week turning golfers away, who wanted to play at your course. If in this position, sending a push notification to your app audience is a fast and effective way to fill your tee sheet. The message should direct users right to your booking engine to view and make tee times in the app within a couple clicks.

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2. Sunshine In February? Get More Out Of Your Golfers!

Ever been in the middle of your winter or off-season and out of nowhere you have a few days of clear skies and sunshine? This is typically great news, but it can involve scrambling to get the word out to fill an open tee sheet for the next day. Again, this is where in-app messaging is a reliable channel in immediately delivering that message to your audience. You can even set up an in-app deal featuring a golf package for up-sell opportunities since most likely your golfers are ill-equipped to play golf this time of year.

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3. Course Renovation or Update

Whether you are experiencing unpredictable weather or planned course renovation, it’s always a good idea to keep your golfers in the loop with any on-course updates for the day. When these scenarios come up abruptly it can be difficult to notify golfers of an update or to kindly abide to on-course change in play, such as cart path only due to heavy rains. This is when a geofence message over the course becomes a quick and seamless solution to notifying your golfers about course updates for the day. You may be thinking sending out an email to your whole database is just as easy and will be received by a larger audience. That is correct, however, broadcasting a message about your course being in a less desirable condition can have a lingering effect of keeping customers away from your course. By placing a location-based message over your clubhouse or parking lot, only golfers on site will be notified of the course update or instructions. Another useful messaging tool in this scenario is an on-course pop-up message. Using pop-ups allows you to add an image to the message, making your golfers aware of what to prepare for on a particular hole.

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4. On-Course Engagement

Engage with your golfers while they are on your course! Using pop-up notifications you can trigger messages based on which holes they are located at. This function can be applied in a number of ways to benefit your golf club. On hole 8, send a reminder to make an order at the turn or after their round, encourage them to “head to the clubhouse to enjoy a cold one”. Also, you can use pop-ups as a way to promote “digital hole sponsorships” during tournament play. Your club or tournament organizers can present a fee to local businesses for in-app advertising during the tournament day, making your course tournament experience stand out against your competition.

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5. Connect With New Tournament Players

Your course will be packed with players for an upcoming outing. Some of these players may frequent your course often, but others it’s their first time. You may think having manicured fairways and pristine greens will keep them coming back, but it’s not always that easy to keep your club top of mind. Take advantage of tournament days by promoting your app for live scoring, golf GPS, and tournament specific offers. This in-app deal can be anything from “Get $10 off a $50 spend” to “$1 off a sleeve of balls”. The key components are to make this deal exclusive and available for only one day to drive app downloads. This will not only provide a positive course experience but also the opportunity for you to market to these new customers post-tournament.

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6. Direct Foot Traffic To Your Operations Needing Help

When it comes to email marketing, we know promoting greens fee specials will get your golfers to your course, but often times, food & beverage or merchandise specials are not as strong of an appeal. You could send an email out on Thursday about daily happy hour specials and merchandise sales and by the time it’s Saturday and those golfers are at your club, they have already forgotten what deals are available to them. With geofence technology, you can create a custom message for your golfers as they arrive at your club with all new specials and offerings available. 90% of US mobile users keep their location services turned on, and because your customers will be in the vicinity of these offerings, the likelihood of purchase is much stronger.

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7. Driving Range Golf GPS

This spring we launched our Golf GPS feature for driving range facilities. This feature is easy to set up and allows for your golfers to have accurate yardage to range targets no matter what their location is on the driving range. No longer will your staff need to post grass tee yardages on a daily or weekly basis.

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Golf Operator Spotlight - Ryan K. From Westminster National Golf Course

It’s always great to get to have a conversation with our course operator partners, and recently I was able to sit down and talk shop with Ryan Kraushofer, GM at Westminster National Golf Club in Maryland.  Ryan and Westminster have been with us since April of 2015, and I started with Gallus in March of 2015, so he is one of the first new partners I had the privilege of working with, and some of the things Ryan has done with the app have been very outside the box creative.

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Here’s our conversation in a nutshell:

 

Rob:  Talk to me about your career in golf. What got you started and what is your favorite part of the industry?  And why are you good at it? How did you get started?

Ryan:  I got started in golf when I about was 12 years old.  I would go to the golf course with my parents and hang out with them in the evenings and ride around the course. My dad started working in the Pro Shop and snack shack area, I would hang out with him. Then my parents would play golf and I would hang back in the clubhouse. I would do things around the club, like take out the trash, do some other odd jobs around the course and make $20-30 bucks, and I thought “this is kinda a cool gig”. Luckily my middle school was right around the corner and during my time in middle school and high school in the evenings I would go to the nearby course to help out with landscape and just work as much as I could.

 

Ryan is well respected for his agronomic skills and has been called upon by the USGA to help set up US Open Courses as recently as 2015 at Chambers Bay.  He’s pretty humble about it, but I am fairly certain in Opens since he would have been there as well had it not been for little things, like getting married!

 

Rob:  Having been in golf then your entire adult life and more, what do you see as the biggest challenge golf as an industry has experienced in the last 5 years?

Ryan:  I think the biggest challenge is simple,  getting golfers out to play, growing the game through younger golfers and women, and keeping them coming back. For me, that is the biggest challenge.

 

Rob:  Do you feel we have turned a corner and succeeded, or will that continue to be a major challenge for courses and the game as a whole?

Ryan:  I think so. I think initiatives like what Topgolf is doing will continue to help. In my experience, they are reaching a point that they are getting people interested in going out to the golf course. I have heard some people that say Topgolf hurts the industry but I don't believe that. I think they are doing great things, and I think as a professional in this industry you're always going to have to do something to get new people involved.  It’s not just the growth of our games, but sustaining our careers.

 

Rob: I think that is the case with any business.  If you're not looking to grow your customer base you're probably planning to fail.  

Let’s talk about technology and your mobile app - what impact do you think they have made on your course and your business?

Ryan:  Technology is changing all the time. From agronomics to golf balls, to GPS, to golf balls with GPS!  And smartphones - people are always on the phone on the golf course and instead of looking for ways to end that, we should look for ways to capitalize on it because we are not going to separate people from their phones. We have found they're looking for ways to keep score when playing, whether it's with our app or another technology,  golfers are using it in their games.

There is nothing wrong with technology. It is a change and change is often tough, but people will adapt and change and if your business doesn’t adapt along with them, people will pass you by.  As I mentioned in your first question, Rob, the challenge in our industry is getting people to golf, so accommodating their lifestyles and giving them something to enjoy in that mix is an important part of answering that challenge.

 

Rob:  You have done some pretty unique things with your app, for example selling sponsorships in the tournament Portion of the app to help fund your investment.  I remember you did the same thing with the tournament software registration, where you were selling hole sponsorships through a player registration page you altered to make work this way for you.

Can you talk about some of the ideas you have had and things you're doing to get outside of the box and separate yourself from what others are doing?

Ryan:  It's always tough thinking of different ideas. We will often run a Skins competition through the app.  It’s a quick and easy way to get people engaged, downloading, and using the app because it is something they understand and have been doing for years anyway. Skins competitions are the biggest thing we do in the way of getting people to download.

As far as selling the hole sponsorships I try to do that every year. It's a nice way to offer businesses a new way to reach people, more than just a sign in the ground. It may only be $200, but when you carry that out over a handful of businesses and a number of tournaments, it’s an easy way to cover the investment of our app each year.

The Loyalty programs you have built for us are working very well too.  We are punching loyalty cards every day. So those golfers are using the app every day and they are seeing the hole sponsorships, playing in the Skins games, keeping and posting scores - each way contributes to us being connected to our customers and is worth the effort to separate ourselves in a challenging business like golf.

 

Rob:  Let’s talk briefly about a challenge I hear way too often - the older demographic.  A lot of courses, ones I am afraid are going to be closing shop in the next 10 years or so without an adjustment, tell us that the bulk of their clients are much older and just won’t download and use the app.  What’s your take on this?

Ryan:  You know when we first launched the app, I agree, the older guys weren’t using it as much as the younger guys. But with the development of the loyalty program in the app, we offered free golf after 10 rounds of golf, and the older guys end up wanting the rewards so they end up downloading the app. I would say my senior group has downloaded it just to get the rewards and I think enticing them with the rewards has pushed me over the edge to using all of the other features.

 

Rob:  Any other predictions on technology in the golf industry in the next few years? Whether it's app, payments, upgrades to POS with the course?

Ryan:  You tell me haha!

Why Mobile Loyalty Works

After nearly two years of incorporating some form of loyalty programs into apps we offer, we are seeing some astounding results.  I wanted to share some statistics of not just our app, but the mobile loyalty world, in general, to help you draw some of your own conclusions about these types of programs, and as always, my team and I are at the ready to help you set your own program up, or refine the one you have.

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Before I dig into how our apps are doing, let me share some about mobile loyalty programs in general.  

Customers have choices.  Whether it is where they get their coffee each morning, what they are doing for dinner, which hotel or airline they will travel with, or which golf course they will play regularly - loyalty can be a make or break proposition for a business of any size, but in particular a small to medium size business like a golf course.  When a company with a brand as strong as a Starbucks, Jersey Mike’s, or Marriott International that can live on its brand alone is recognizing the importance of rewarding loyalty, if you are not doing the same in your golf course, you are likely missing out daily.

Further, when a low margin business like a Starbucks (maybe making $1 per purchase per customer at times) is willing to provide a discount or freebie for loyalty - you have to stop and take notice of that when you are reeling in sometimes dozens of dollars in profit per customer per purchase.  

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But it’s not just the fact that brands are winning with rewards programs now - it is the fact that consumers are becoming accustomed to them and traffic to the businesses offering them is following.  In 2017, 64% of businesses that offered a loyalty program reported an increase in memberships over 2016. The majority of those cited the fact that mobile components of their loyalty programs were the largest contributors to that growth.  

Getting the program onto the device that is attached to their hand constantly works!

In a study recently, customers reported they would be further engaged in loyalty programs if they were simple to join and easy to access.  Having the program on their phone is the easiest path to satisfying that requirement.

Our statistics reinforce this:

  • In one year of offering points programs for loyalty within our apps we have had 74 clubs employ them.  These 74 clubs have accounted for over $5.3 million in spending within the programs, an average of over $71 thousand per club.

  • Further, the number of users in those programs averaged $483 each in their spending within the loyalty program

  • In addition to this, within our punch programs, 159 clubs have added one of these programs or more and they have accounted for an average of 98 participants each with nearly 33,000 punches recorded.

  • In the punch programs, 22% of the programs have been completed, meaning 1 in 5 people have been engaged enough to earn a reward, and that is early in the season that I am writing this - you can imagine what that number will be by the end of this golf season!

I could continue to ramble on about this and share more and more stats, but the bottom line is this - add a program if you don’t have one.  Promote the ones you do have if you do. Consumers are looking for them, and they are producing significant results - plus you already have the best tool to deliver it to them with your app!

Let us know how we can help!  support@gallusgolf.com